Three faculty members in the Management Information Systems (MIS) area at Purdue University’s Mitchell E. Daniels, Jr. School of Business were recently recognized with awards from the INFORMS Information Systems Society (ISS), which seeks to foster, promote, and disseminate research on the use and impact of information technology in organizations. With over 12,500 members from around the globe, INFORMS is the leading international association for professionals in operations research, analytics, management science, economics, behavioral science, statistics, artificial intelligence, data science, applied mathematics, and other relevant fields.
The 2023 ISS Distinguished Fellow Award went to Yu Jeffrey Hu in recognition of his outstanding intellectual contributions to the information systems discipline. Hu holds the Accenture Professorship of Information Technology at the Daniels School and is a world-renowned expert on AI, analytics, digital economy, digital transformation, electronic commerce, omni-channel retailing, offline commerce, social media, and fintech. His research uses AI, econometric, and analytical models to quantify consumer behaviors in environments such as electronic commerce, omni-channel retailing, offline commerce, social media, mobile app, fintech, and healthcare. One of his highly cited works is also part of the 2023 Economic Report of the President.
This year’s ISS Gordon B. Davis Young Scholar Award went to Assistant Professor of Management Jinyang Zheng in recognition of being a young scholar on a path of making outstanding intellectual contributions to the information systems discipline. With a focus on an economic perspective and predominantly empirical approaches, Zheng’s research employs diverse methodologies and causal inference techniques along with structural models and unstructured data analysis to examine the management of content platforms, human-AI interactions, and digital resilience, among other topics. He also received the 2023 Jay Ross Young Faculty Scholar Award at the Daniels School.
The annual ISS President's Service Award went to longtime faculty member Prabuddha De, the Accenture Professor Emeritus of Information Technology at Purdue. De was recruited to join Purdue’s business school in 2002 through one of its first endowed faculty positions. Beginning as the only full professor in the MIS area, De articulated a clear vision for growth and led the initiative to bring talented MIS researchers and teachers to the university. De has published more than 70 articles in a wide range of journals. His early research was primarily in database management, computer networks, and machine scheduling, while his recent publications are mostly in e-business, social networks, and software engineering. He was named an inaugural Distinguished Fellow of ISS in 2009 and a Fellow of the Association for Information Systems (AIS) in 2014.
