This pizza delivery study may change the way sellers view delivery services well beyond the foodservice industry
Wednesday, August 12, 2026
What can a pizza shop teach us about the dramatic shifts taking place in consumer marketing? Quite a lot, actually. New research from Chaewon Seol and Federico Rossi of Purdue University focused on pizza delivery has found that consumer impatience is driving
so much consumer decision-making that even location, price and quality can take a back seat.
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