Yu Jeffrey Hu is a Full Professor and Accenture Chair at Purdue University’s Daniels School of Business. He is also a Distinguished Fellow of INFORMS Information Systems Society, and has been a Digital Fellow at MIT's Initiative on Digital Economy. He is a world-renowned expert on AI, analytics, digital economy, digital transformation, electronic commerce, omni-channel retailing, offline commerce, social media, and fintech. His research uses AI, econometric, and analytical models to quantify consumer behaviors in environments such as electronic commerce, omni-channel retailing, offline commerce, social media, mobile app, fintech, and healthcare.
He has built and led degree and non-degree programs and centers. For instance, he co-led the launch of Master of Science in Analytics, an MBA concentration and an undergraduate certificate in business analytics, and Business Analytics Center , and served as the degree’s Associate Director and the center’s co-Director. He has developed and taught executive education programs to many C-level executives.
He has mentored many PhD students and junior professors who have become tenured, full, or chair professors at top universities in the U.S., Europe, and Asia. He has been an Associate Editor for several top journals and organized several international conferences.
Daniels School MIS faculty honored by leading research association
Three faculty members in the Management Information Systems (MIS) area at Purdue University’s Mitchell E. Daniels, Jr. School of Business were recently recognized with awards from the INFORMS Information Systems Society (ISS), which seeks to foster, promote,
and disseminate research on the use and impact of information technology in organizations.