Prabuddha De

Journal Articles

• Bhatnagar, A., De, P., Sen, A., & Sinha, A. (2022). "Customer-Initiated and Firm-Initiated Online Shopping Visits under Competition for Attention: A Conceptual Model and Empirical Analysis." Decision Support Systems vol. 163, 1-13.
• De, P., Hu, Y., & Rahman, M. S. (2018). "Avoid These Five Digital Retailing Mistakes." MIT Sloan Management Review vol. 59 (4), 1-4.
• De, P., Hao, L., Li, Y., & Tan, Y. (2017). "Quality of Service Based Pricing Schemes for Content Sharing in Peer-to-Peer Networks." Production and Operations Management vol. 26 (8), 1427-1443.
• Kang, K., Hahn, J., & De, P. (2017). "Learning Effects of Domain, Technology, and Customer Knowledge in Information Systems Development: An Empirical Study." Information Systms Research vol. 28 (4), 797-811.
• Chen, H., De, P., & Hu, J. (2015). "IT-Enabled Broadcasting in Social Media: An Empirical Study of Artists' Activities and Music Sales." Information Systems Research vol. 26 (3), 513-531.
• Chen, H., De, P., Hu, Y, & Hwang, B. (2014). "Wisdom Of Crowds: The Value Of Stock Opinions Transmitted Through Social Media." The Review of Financial Studies vol. 27 (5), 1367-1403.
• De, P., Hu, Y., & Rahman, M.S. (2013). "Product-Oriented Web Technologies and Product Returns: An Exploratory Study." Information Systems Research vol. 24 (4), 998-1010.
• Zhang, C., Hahn, J., & De P. (2013). "Continued Participation in Online Innovation Communities: Does Community Response Matter Equally for Everyone?" Information Systems Research vol. 24 (4), 1112-1130.
• Li, Y., Tan, Y., & De, P. (2013). "Self-Organized Formation and Evolution of Peer-to-Peer Networks." INFORMS Journal on Computing vol. 25 (3), 502-516.
• De, P., Hu, Y., & Rahman, M.S. (2010). "Technology Usage and Online Sales: An Empirical Study." Management Science vol. 56 (11), 1930-1945.
• Ozdemir, Z., Altinkemer, K, De, P., & Ozcelik, Y. (2010). "Donor-to-Nonprofit Online Marketplace." Journal of MIS vol. 27 (2), 213-242.
• Tawarmalani, M., Kannan, K., & De, P. (2009). "Allocating Objects in a Network of Caches: Centralized and Decentralized Analyses." Management Science vol. 55 (1), 132-147.
• Jiang, Z., Sarkar, S., De, P., & Dey, D. (2007). "A Framework for Reconciling Attribute Values from Multiple Data Sources." Management Science vol. 53 (12), 1946-1963.
• Dey, D., Zhang, Z., & De, P. (2006). "Optimal Synchronization Policies for Data Warehouses." INFORMS Journal on Computing vol. 18 (2), 229-242.
• Ferratt, T., Ahire, S., & De. P. (2006). "Achieving Success in Large Projects: Implications from a Study of ERP Implementations." Interfaces vol. 36 (5), 458-469.

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  Data Boundaries

  The Krannert School of Management’s Business Information and Analytics Center (BIAC) recently hosted the inaugural Data Science for Business and Economics Conference. The May event, which was sponsored by Accenture and attracted nearly 100 attendees, featured scholars not only from business and economics, but also from statistics, computer science, engineering and other areas as they explored the use of data science to solve real-world problems.

  Full story: Data Boundaries

• Online retail technologies

  Prabuddha De, Accenture Professor of Information Technology, and Mohammad Rahman, associate professor of management, both in the Krannert School of Management, along with former Krannert colleague Yu Hu, currently associate professor at the Georgia Tech Scheller College of Business, conducted the research. They partnered with a large online women’s clothing retailer to study the effectiveness of navigational technologies, such as search and recommendation systems, and product-oriented technologies, including a zoom-in feature, color swatches and alternative photos.

• Daniels School MIS faculty honored by leading research association

  Three faculty members in the Management Information Systems (MIS) area at Purdue University’s Mitchell E. Daniels, Jr. School of Business were recently recognized with awards from the INFORMS Information Systems Society (ISS), which seeks to foster, promote, and disseminate research on the use and impact of information technology in organizations.

  Full story: Daniels School MIS faculty honored by leading research association

• Looking Back: Reflections of a Retired Professor
  Krannert Magazine: reflections of retired professor Prabuddha De.
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  Longtime MIS scholar and endowed faculty member Prabuddha De to retire
  Prabuddha De, the Accenture University Professor of Information Technology at Purdue University’s Krannert School of Management and a seminal scholar in his field, is retiring in August 2020.
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  Krannert hosts inaugural Data Science for Business and Economics Conference
  Hosted in May by Krannert's Business Information and Analytics Center (BIAC), Purdue's inaugural conference on Data Science for Business and Economics featured speakers from a variety of academic disciplines whose research explores the use of data science to solve real-world problems.
• Krannert professors outline five common digital retailing mistakes
  Krannert faculty members Prabuddha De and Mohammad Rahman say today’s retailers need to adopt a data-driven view — with the goal of understanding how website features and advances in AI will affect consumer behavior.