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Business Analytics and Information Management

Be in the driver’s seat of our data-driven economy! Major in Business Analytics and Information Management to learn to translate insights from data and analytics into business values.

The scarcest talent in data science today involves those who can bridge the gap between business goals and analytics. Take a giant leap into data exploration and state-of-the-art analytics methods in this cross-discipline major that teaches you to solve complex business problems by harnessing the power of data.


A Transformative Education

Our Business Analytics and Information Management (BAIM) program builds upon Purdue University's strengths in STEM and the business school's well-earned reputation in quantitative methods and management information systems, and is the undergraduate version of our top-ranked BAIM master’s program.

We have a long history of preparing students to thrive in a data-driven world. Examples of how business operations and consumers benefit from the very skills BAIM students learn include:

  • Netflix’s movie recommendations
  • Walmart’s store shelf management
  • Kroger’s Scan&Go
  • Airlines' daily ticket price changes

Opportunities abound to immerse yourself in data science at Purdue. The Data Mine is a living, learning and research-based community open to all majors across campus. Members of the Data Mine are part of a team performing data-driven research together in a rigorous but welcoming environment.

Your next giant leap awaits.





Headshot of Somansh Shah

“My major offers a diverse range of courses that play a role in elevating my skill sets in all essential business spheres. BAIM covers everything from economics to calculus to operations management to data mining, which introduced me to the application of R programming language in the business world.”

Somansh Shah
Business Analytics and Information Management, Class of 2025


There is high market demand for data science professionals, especially for those who can leverage data to improve efficiencies and create value for a company. Businesses are critically dependent on data, which is collected, stored in databases, analyzed, and operationalized in any domain. The challenge is to translate business problems into data problems and use the data-driven solutions to guide effective actions. Master that, and your career will know no bounds.

With a degree in Business Analytics and Information Management, you could be a:

Business Analyst

Data Scientist

Database Manager

Application Software Developer


At the Daniels School of Business, you can shape your college experience to fit your passions and goals.

Personalize your degree without adding to your time as an undergraduate student, and add a master’s degree in as little as one additional semester. Enrich your skill set and career prospects by taking advantage of key academic opportunities:

Your life outside the classroom will also be a rich one, and as busy as you want it to be. Participate in case competitions, join a learning community, serve on the School of Business Council, and much more.

Student Experiences at the Daniels School