Top-tier faculty, cutting-edge analytics and high-impact opportunities await.
Be in the driver’s seat of our data-driven economy. At the Mitch Daniels School of Business, you’ll learn to translate data into actionable insights, solve complex business problems and harness the power of analytics to create real value.
Our BAIM program builds upon Purdue's strengths in STEM and the business school's renowned expertise in quantitative methods and management information systems. You'll master state-of-the-art analytics methods in this cross-discipline major, preparing you to bridge the critical gap between business goals and data science.
The scarcest talent in data science involves professionals who can leverage data to improve efficiencies and create value. As the undergraduate version of our top-ranked BAIM master’s program, our curriculum is designed to master this exact skill set, teaching you to translate business problems into data problems and use data-driven solutions to guide effective actions.
Connect with like-minded peers through student clubs and case competitions, where you'll build technical skills, grow your professional network and explore career paths with top employers who depend on data. Through — a living, learning and research-based community — you will perform real data-driven research in a rigorous but welcoming environment.
There is high market demand for data science professionals, especially for those who can leverage data to improve efficiencies and create value for a company. Businesses are critically dependent on data, which is collected, stored in databases, analyzed and operationalized in any domain. The challenge is to translate business problems into data problems and use the data-driven solutions to guide effective actions. As a BAIM major at Purdue, you’ll build the skills to thrive in today’s data-driven world and step confidently into high-demand roles at top firms.
With a degree in Business Analytics and Information Management, you could become a:
$74,733
$9,115
Recent Internships
I have always been passionate about numbers and analytics, and the BAIM degree provided the perfect blend of rigorous academics and cutting-edge technology, making it an ideal fit for me.
Filippa Rodriguez
BS BAIM '26
Equity Real Estate Summer Analyst, PGIM Real Estate
At the Daniels School of Business, you'll gain more than a degree. You’ll discover your potential and chart a path that’s uniquely yours. You can study abroad, add a concentration or minor, or pursue a master’s degree, often without adding extra time to your undergraduate journey.
Take advantage of academic experiences that add value:
Outside the classroom, you’ll find countless ways to get involved, from learning communities and case competitions to leadership roles on the School of Business Council and more. You’ll also benefit from personalized career coaching and connections to top employers.
