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Purdue Mitch Daniels School of Business logo
The Bruce White Undergraduate Institute

Minors & Certificates

Complement your major and customize your Purdue experience with one or more of the business minors below. Daniels School of Business students can add a minor to enhance their skills and career readiness without adding time to their degree.

Many business courses and minors are also open to non-business students from across campus, allowing you to gain a valuable business perspective for any field of study. Further customize your path by exploring related undergraduate certificates from across campus to build a unique and future-focused academic journey.

Explore business courses for non-business majors Learn more about Daniels School pathway programs

Current Students
Interested in taking business courses or switching your major? Explore your options, meet with a business advisor and get registration details

Accounting

Learn the universal language of business. This minor provides a foundation in financial and managerial accounting principles.

Credit Hours: 15
Eligibility: Open to all Purdue students except Accounting majors.

Behavioral Economics

Analyze human decision-making to understand its profound implications for business and society. This minor blends psychology, economics and strategy.

Credit Hours: 15
Note: Students may earn only one of four economics minors.

Business Economics

Tackle practical economic applications, from managerial decisions to broader market forces. This minor provides a strong analytical foundation for any field.

Credit Hours: 15
Note: Students may earn only one of four economics minors.

Economics

Explore diverse economic concepts through engaging courses like the Economics of Sports, Labor Economics and Antitrust Law.

Credit Hours: 15
Note: Students may earn only one of four economics minors.

Finance

Master the skills essential for success in investment banking, private equity, venture capital and consulting. Gain a well-rounded business perspective.

Credit Hours: 15
Eligibility: Open to all Purdue students except Finance majors.

Human Resource Management

Learn to lead people and manage talent in a changing world. Courses cover organizational behavior, leadership and talent management.

Credit Hours: 15
Eligibility: Open to all Purdue students.

Management

Build a core business skillset. Learn the fundamentals of accounting, economics and financial management.

Credit Hours: 15
Eligibility: For non-business students and Economics majors only.

Marketing Minor

The Marketing Minor offers an opportunity for non-marketing students to develop knowledge and skills in marketing strategy, tactics, and analytics. This minor is an especially valuable one to combine with any STEM or business-related major to better understand how the Marketing function interfaces with other corporate areas and contributes to company success.

Requirements for the Minor (18 credits)

Complete one of these courses (3 cr):
Marketing Management (MKTG 32400) or Principles of Marketing (MKTG 32300)

Plus 15 credits from the below courses:

  • Marketing Research (MGMT 42500) (3 cr)
  • Digital Marketing Strategy (MGMT 42710) (3 cr)
  • Brand Management (MGMT 42610) (3 cr)
  • Marketing Analytics (MGMT 42110) (3 cr)
  • Data & AI-Driven Marketing (MGMT 42120) (3 cr)
  • Consumer Analytics (MGMT 42000) (3 cr)
  • Consumer Behavior (MGMT 42130) (3 cr)
  • International Marketing (MGMT 42210) (3 cr)
  • New Product Development (MGMT 42300) (3 cr)
  • Retail Management (Mgmt 42410) (3 cr)
  • Sales Management (MGMT 42420) (3 cr)
  • Professional Selling (MGMT 43000) (3 cr)
  • Social Media Marketing (MGMT 43700) (3 cr)
  • Pricing Strategies (MGMT 43800) (3 cr)
  • Any MKTG 30000+ level course not used to fulfill any other requirement

All courses must be completed with a C- or higher.

Marketing majors are ineligible for the minor.

Only one course can be used to satisfy electives and selectives between two programs (majors, minors, or concentrations).

Mathematical Economics

Apply advanced mathematical methods to analyze economic problems and evaluate public policy. Develop a rigorous quantitative skill set.

Credit Hours: 15
Note: Students may earn only one of four economics minors.

Real Estate

Acquire foundational business knowledge and develop specialized expertise in real estate issues and practices for a targeted career path.

Credit Hours: 18
Eligibility: Open to Purdue students in non-business majors.

Real Estate Finance

Dive deep into real estate theory and practice to prepare for careers in valuation, development, investment banking and asset management.

Credit Hours: 18
Eligibility: Open only to Daniels School of Business majors.
“

I started a minor in International Business because I was participating in a study abroad program in Barcelona. Through the experience of living in another country, I learned the importance of cultural intelligence, but also the importance of understanding business from a global perspective.

Jaden Perez-Morales
BS Accounting '26

Undergraduate Certificates

Pursue a certificate to enrich a specific skill set. These programs are offered by schools across campus and are often open to students from any major. Popular options for Daniels Students include Applications in Data Science and Entrepreneurship and Innovation.

Explore All Undergraduate Certificates