Building collaborative engagement
The Office of Business Partnerships at Purdue University’s Mitch Daniels School of Business creates and provides solutions to the business challenges of today and the future.
Dedicated Daniels School professionals streamline opportunities for industry partners and alumni to connect with students and faculty beyond the traditional classroom setting. The partnerships office helps companies solve business challenges through consulting-focused experiential learning projects across all business functions via course-based engagements or contracts with our centers.
Applying the power of data to serve industry needs is in the Office of Business Partnerships’ DNA. Moving beyond theory into real problem-solving is a call to action our office takes seriously. We understand organizations large and small face uncertainty, rapid technological changes and the continuous need to train employees and cultivate new talent.
Let’s get started, together.
TOP 8
Public University in the U.S.
QS World University, 2025
TOP 10
Most Innovative Schools in the U.S.
7 Years Running
U.S. News & World Report, 2025
BRANDS THAT MATTER
For the 4th year in a row, Purdue is the only university on Fast Company’s Brands That Matter list.
There are so many ways we can work together to create and nurture a rewarding partnership that benefits your organization. Explore the opportunities that make up the core of a strategic partnership with Purdue and the Daniels School.
Enhance your organization's leadership capacity by investing in their development through a residential, online or hybrid degree program, certificate courses or a custom offering.
Collaborate with our centers of excellence and expert faculty researchers to gain access to top thought leadership.
Develop future team members while filling your most challenging positions. Your next hire could be that talented intern, a stellar full-time candidate or a transformational executive you meet through a tailored recruitment strategy designed for your company.
Join forces with our expert faculty and top students to create a consulting project that will define and test solutions for your pain points.
Drive industry and academic innovation through board membership, mentoring, guest lectures and curricular guidance.
The project focused on defining what it meant to leverage artificial intelligence (AI) to accelerate packaging designs, enhance consumer relevance and optimize the time to market that maintained compliance, quality and sustainability. Student teams had to think strategically on what it meant to use AI for package designs and how that would benefit both the company and consumers. From timelines to consumer trends, all aspects of design production had to be considered to determine if AI use would be successful.
Students will analyze the current economic conditions and future trend predictions for a list of cities provided by the industry partner, as well as the current and predicted future geographical landscape as it pertains to manufacturing in the consumer electronics industry.
Student teams worked with a historic estate to help craft a brand strategy for the revitalization as a high-end event venue. The brand strategy had to emotionally connect with potential consumers while emphasizing the venue’s rural, historic roots. To help craft an emotional branding strategy, using insights from identity, perception, values and decision-making frameworks to help guide the strategy.
Academic and industry partnerships bring together the best of industry-specific and cutting-edge business knowledge to craft new and innovative ideas.
Mike Pettit
Senior Vice President and Chief Financial Officer, Wabash
Read the full story about our collaborative partnership with Wabash.
When we explore different avenues through what the students help us understand, that opens up new ways of solving the problems that we face.
Dave Teeter
Vice President of Talent and Organizational Effectiveness, Wabash
What's really impressed me is [the students are] clearly getting a lot of training very early on. They’re well prepared for what's going to be required of them as they move from the academic world into the business world.
Michael Day
Executive Director, Engine Business Segment, Off-Highway Finance, Cummins
