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Krenicki Center

for Business Analytics & Machine Learning
Capturing Practical Business Answers from Massive Business Data

Collaborating with faculty, students and corporate partners, the Krenicki Center for Business Analytics & Machine Learning enhances research and dissemination of state-of-the-art information technologies and analytical techniques to utilize the vast amounts of data available today in order to deliver actionable insights into business decision making.

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what the Krenicki Center for Business Analytics & Machine Learning at the Krannert School of Management can do for your business

Krenicki Center Webinar Series

  • AI for a More Sustainable Future Presented by the Krenicki Center and Accenture

  • Maximizing Human Potential in the Digital Age

  • August 2020

  • July 2020

(From left to right) Donna Krenicki, Karthik Kannan, David Hummels, John Krenicki.

Multimillion-dollar gift supports Purdue business analytics leadership

Purdue University alumnus John Krenicki Jr. and his wife, Donna, have given a $5 million gift to a business analytics center in the Krannert School of Management. As a result, the Business and Information Analytics Center will now be known as the John and Donna Krenicki Center for Business Analytics and Machine Learning, pending Board of Trustees approval.

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Why the Krenicki Center

Private and public enterprises increasingly realize the value of data as a strategic asset. Organizations with significant investments in acquiring, managing and analyzing data to enhance decision-making are competitively advantaged over peers that may not devote sufficient attention and resources to these activities. To help organizations and individuals excel in the data-driven business world, Purdue University’s Krannert School of Management is pioneering a bold, comprehensive initiative - the Krenicki Center for Business Analytics & Machine Learning. 

All areas of Krannert have a strong interest in data-centric work and will benefit from the cutting-edge research and experiential learning projects for both undergraduate and graduate students that the Krenicki Center will foster, making Purdue a leader in STEM-based business education and research.

How is the Krenicki Center Different

The Krenicki Center differs from many existing centers/efforts in this domain because it places equal emphasis on technologies and techniques, the twin requirements for success in the emerging world of Big Data, according to a recent McKinsey & Company report. This center will encompass data-analytics-oriented initiatives spanning all areas of business and economics, cooperate and coordinate with other data-intensive efforts at Purdue and collect and house data from public proprietary, simulated and experimental sources for exploration, modeling and prediction.