PhD in MANAGEMENT
The Marketing area at the Mitch Daniels School of Business has a long tradition of leadership in doctoral education. The school’s marketing PhD graduates are among the nation's best in terms of the impact of their research on the profession, according to a study by Academic Assessment Services. Purdue graduates were one of only five sets of alumni to be ranked in the top 15 on each of five separate measures of influence.
Our faculty publishes in leading journals such as Marketing Science, Management Science, and Journal of Marketing Research, Our research is on topics such as Pricing, Artificial Intelligence (AI), Digital Platforms, Social Media, Sharing Economy, Consumer Analytics, Pharma, and the effect on technologies on society.
This breadth of scholarship gives doctoral students the opportunity to pursue questions that are both analytically rigorous and managerially important. The objective of the program is to educate cutting-edge future researchers who will contribute to the advancement of marketing and management science. From the start of the program, students are involved in active research projects and are supported by a highly collaborative, mentorship-oriented culture that current doctoral students consistently describe as one of the defining strengths of the Daniels MIS community.
The Marketing Ph.D. program at Purdue University offers an intellectually focused and highly engaged research environment built on close and sustained mentorship. Faculty work closely with doctoral students at every stage of the program, fostering continuous intellectual exchange and individualized guidance.
Research is the central mission of the department. Students are introduced to active research as early as the summer after their first year, collaborating directly with faculty on ongoing projects. In the second year, they assume increasing responsibility in shaping research questions and methodological approaches, while continuing to receive close faculty guidance. By the third year, students take the lead in shaping their own research agendas, supported by sustained faculty mentorship, with the goal of becoming independent scholars capable of producing rigorous and impactful research.
The faculty share a common focus on quantitative marketing, with strong interdisciplinary connections to economics, statistics, computer science, and psychology. We value rigorous theoretical foundations and emphasize how theory informs empirical modeling and structural analysis. This shared methodological orientation creates a cohesive and supportive intellectual culture, while the interdisciplinary reach of the group enables students to engage with diverse tools and perspectives at the frontier of marketing research.
As a land-grant, research-1 university with science, technology and engineering in its DNA, Purdue provides the resources of a world-class institution and a commitment to accessible, high-impact education. At the Daniels School of Business, this means pairing rigorous research training with a supportive community — ensuring our doctoral students have the mentorship, tools, and momentum to thrive as scholars.
Purdue will place you in the heart of one of the nation’s most spirited college towns. You’ll enjoy the energy of a Big Ten campus alongside the ease and affordability of a community with a low cost of living. With Chicago and Indianapolis just a short drive away, you’ll experience an ideal balance of focus, accessibility, and conditions that support a positive doctoral journey.
Explore our Research publications >>
Chu, Y., H. Liu, X. Li, and Liu, Q. 2026. “Alleles of State Dependence on Digital Platforms: A Dynamic Path to Purchase with Variety Seeking and Inertia.” MIS Quarterly. Forthcoming.
Jo, Wooyong and J. Li. 2026. “Can AI Reduce the Reputation Premium in Knowledge Diffusion? Evidence from SSRN Marketing Working Papers.” Marketing Letters. Forthcoming.
Seol, C., Rossi, Federico, S. Valentini, and E. Montaguti. 2026. “Consumer Impatience, Technological Innovation, and Market Structure.” Marketing Science. Forthcoming.
Chen, J., S. A. Syed Shah, and Zhu, Ting. 2026. “Reducing Switching Costs to Promote Competition: The Case of Mobile Number Portability.” Review of Industrial Organization. Advance online publication.
Ghili, S., Kumar, Vineet, and F. Teng. 2026. “Spatial Distribution of Access to Service: Theory and Evidence from Ride-Sharing.” Management Science. Advance online publication.
Shin, S., Liu, Q., S. Lu, and P. Nelson. 2026. “Incorporating Switching Reasons into a Factor-Analytic Choice Model: A Study on Benefit Segmentation of Physicians.” Quantitative Marketing and Economics 24(4).
Cai, Y., Y. Liu, and Liu, Q. 2025. “Social Determinants of Health and 30-Day Readmission for Heart Failure Patients in U.S. Hospitals: Evidence from ICD-10 Z-Code Data.” Healthcare 13(17): 2102.
Cai, Y., Liu, Q., Y. Wang, and F. Zhang. 2025. “Predicting Rare Events in Markets with Relational Data.” Quantitative Marketing and Economics 23: 545–588.
Chou, C. and Kumar, Vineet. 2025. “Demand Estimation for Subscriptions: Identifying Willingness to Pay Without Price Variation.” Marketing Science 43(4): 797–816.
Fong, H., Kumar, Vineet, and K. Sudhir. 2025. “A Theory-Based Explainable Deep Learning Architecture for Music Emotion.” Marketing Science 44(1): 196–219.
Jo, Wooyong, H. Kim, and J. Choi. 2025. “A Picture’s Worth a Thousand Shares: An Empirical Analysis of Logo Sizes in Social Media Posts and Their Impact on Content Virality.” Marketing Letters 36: 243–257.
Jo, Wooyong and M. Lewis. 2025. “How Expansion to the Nintendo Switch Impacts PC Players’ Game Usage and Spending: A Study of an Omni-Channel Strategy.” International Journal of Research in Marketing 42(4): 1084–1104.
Jo, Wooyong, S. Sunder, J. Choi, and M. Trivedi. 2025. “In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings.” Journal of Consumer Research 52(3): 502–525.
Jung, H., Jo, Wooyong, and J. Choi. 2025. “The Price of Prestige: When Do Price Premiums Drive or Deter Consumer Demand in Luxury Resale Markets?” Journal of Interactive Marketing. Advance online publication.
Kumar, Vineet and K. Sudhir. 2025. “Can Random Friends Seed More Buzz and Adoption? Leveraging the Friendship Paradox.” Management Science 71(1): 942–953.
Lowe, M., Jo, Wooyong, M. K. Ward, and K. D. Vohs. 2025. “The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige.” Journal of Marketing Research 62(4): 740–756.
Sisodia, Ankit, A. Burnap, and Kumar, Vineet. 2025. “Generative Interpretable Visual Design: Using Disentanglement for Visual Conjoint Analysis.” Journal of Marketing Research 62(3).
Soleymanian, M., C. B. Weinberg, and Zhu, Ting. 2025. “Insurtech, Sensor Data, and Changes in Customers’ Coverage Choices: Evidence from Usage-Based Automobile Insurance.” Journal of Risk and Insurance 92(1): 227–256.
Weaver, I. N., Kumar, Vineet, and L. Jain. 2025. “Nonparametric Pricing Bandits Leveraging Informational Externalities to Learn the Demand Curve.” Marketing Science 44(6): 1299–1320.
Cui, X., Zhu, Ting, and Y. Chen. 2024. “Where You Live Matters: The Impact of Offline Retail Density on Mobile Shopping App Usage.” Journal of Retailing 100(1): 41–55.
Jo, Wooyong and M. Lewis. 2024. “Sponsored Product-Based Competition and Customer Engagement: A Study of an Esports Competition in the Video Game Industry.” Production and Operations Management 33(3): 795–816.
Kumar, Vineet, D. Krackhardt, and S. Feld. 2024. “On the Friendship Paradox and Inversity: A Network Property with Applications to Privacy-Sensitive Network Interventions.” Proceedings of the National Academy of Sciences 121(30): e2306412121.
Dai, Weijia, H. Kim, and M. Luca. 2023. “Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment.” Marketing Science 42(3): 429–439.
Hu, Y., Huang, Guofang, and Y. Sasaki. 2023. “robustpf: Software for Robust Estimation of Production Functions.” The Stata Journal 23(1): 86–96.
Huang, Guofang. 2023. “Selling Mechanism Design for Peer-to-Peer Lending and Related Markets: The Multi-Unit Uniform-Price Open Auction Versus Fixed Price.” Journal of Marketing Research 60(3): 508–526.
Rossi, Federico. 2023. “Mergers with Endogenous Product Choice: The Case of the Ready-to-Eat Cereal Industry.” Quantitative Marketing and Economics 21(1): 1–64.
Rossi, Federico and P. K. Chintagunta. 2023. “Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets.” Marketing Science 42(4): 794–818.
Jo, Wooyong, H. Nam, and J. Choi. 2022. “Opening the OTC Drug Market: The Effect of Deregulation on Retail Pharmacy’s Performance.” International Journal of Research in Marketing 39(3): 847–866.
Zhou, C., M. Gill, and Liu, Q. 2022. “Empowering Education with Crowdfunding: Empirical Evidence from California Public Schools.” Journal of Marketing Research 59(1): 97–117.
Graduates of Purdue's Marketing PhD program over the years have secured placements at top research universities in the U.S. and abroad, including...
The Marketing PhD program requirements are:
The curriculum includes:
For detailed descriptions of the courses, please visit Purdue’s online Course Catalog.
If you have questions about doctoral study in Marketing, feel free to contact our PhD Coordinator, Dr. Federico Rossi, at rossif@purdue.edu.
For questions about the admissions process or other PhD programs at the Daniels School of Business, email businessphd@purdue.edu and an Admissions Specialist will connect you with the appropriate department representative.
