Skip to Content

Launch Your
General Management
Career at Purdue

Become a versatile leader equipped to solve complex business problems and drive organizational success.

Our General Management major develops your "big picture" thinking, teaching you to identify opportunities, allocate resources and translate vision into action. Learn to lead teams, optimize processes and motivate others in startups, corporations and global organizations.

Apply Now
Request Information
Explore Plan of Study

Video thumbnail

A Future-Focused Education

Gain a solid foundation in all business principles while building specialized skills in human resources, operations and strategy. Your holistic education provides a springboard to customize your path according to your specific career goals and interests.

Accelerated Master's Pathway

Consider adding master’s-level coursework to your undergraduate plan. Earn a Master of Science in Human Resource Management (MSHRM) through our seamless combined degree program, giving you advanced specialization and a competitive edge.

Develop Leadership Skills

Learn to translate your vision into practical decisions about human resources, business strategy, technologies, new products and customer relationships, and effectively convey your vision to motivate others. Through experiential learning, you'll hone critical thinking, analytical and communication skills essential for leadership roles.

Your Future in general management

General Management graduates excel in diverse paths from corporate rotational programs and management consulting to entrepreneurial ventures and family businesses. You'll be prepared to lead anywhere with skills that transcend industry boundaries.

With a degree in General Management, you could become a:

  • Business Analyst
  • Human Resource Specialist
  • Management Analyst
  • Leadership Developer
  • Area Manager

$61,371

average starting salary

$7,879

average hiring bonus

$20

intern hourly wage
Sophia Ying

My coursework at the Daniels School of Business has helped me build essential skills by showing how different areas connect and influence one another. It has pushed me to think more critically and recognize the impact people can have in the business world.

Sophia Ying

BS General Management '26
Product Management Intern, Belden Inc.

Build Your Business Journey

At the Daniels School of Business, you'll gain more than a degree. You’ll discover your potential and chart a path that’s uniquely yours. You can study abroad, add a concentration or minor, or pursue a master’s degree, often without adding extra time to your undergraduate journey.

Take advantage of academic experiences that add value:

Outside the classroom, you’ll find countless ways to get involved, from learning communities and case competitions to leadership roles on the School of Business Council and more. You’ll also benefit from personalized career coaching and connections to top employers.

Daniels students on campus