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Marketing allows you to flex both analytical and creative muscles. Major in marketing to gain the tools you need to research, analyze and develop advertising for targeted markets based on data. Every industry needs marketing, so there’s never a dull moment. Whether you have a knack for data analysis or a passion for content creation — or both — a successful career in marketing is calling.


A Transformative Education

The Daniels School marketing program is designed to give students a broad understanding of the field, and the opportunity to dive deep into specific areas of interest. Challenging coursework and experiential learning projects provide our marketing students with the reliable toolkit they’ll need to thrive in the workforce. Some highlights of the marketing curriculum include:

Experiential Marketing

  • Apply market strategies to real-world marketing challenges
  • Work for clients including entrepreneurs working with Purdue’s Foundry and Discovery Park, Purdue Research Park startups, small and medium-size Indiana businesses, and nonprofit organizations
  • Projects are varied and may involve marketing plan development for a startup, market research, analysis of marketing data, digital marketing, search engine marketing, web design, and social entrepreneurship

Digital Marketing Strategy

  • Develop capabilities in designing, implementing, and evaluating digital marketing strategies
  • Cover online advertising, search engine optimization, participation in social media, online listening and monitoring, online display advertising, and web and social media analytics
  • Participate in an online marketing project with money supplied by the program to promote a chosen business organization via online or social media platform

Marketing Research

  • Learn to plan and execute market research studies that are used for crafting marketing strategies
  • Conduct studies and analyze them to obtain information about consumer behavior
  • Familiarize yourself with techniques in research design, data collection, and analysis of results from studies

We treat marketing as both an art and a science. Put both mindsets to work when you tackle real-world projects as part of a class and outside the classroom. Daniels School students join — and often lead — the Purdue Marketing Association. This undergraduate student organization open to all majors gives developing marketing professionals experience working on projects for real-world clients.

Your next giant leap awaits.





Headshot of Katarina Nikolovski

“My program’s curriculum has taken me through every area of business to develop a well-rounded knowledge of core business concepts. Then, I had the freedom to take marketing-specific classes that piqued my interest. Through my classes, I have had the amazing opportunity to work on a variety of projects with fellow students. These real-world projects and class curricula have prepared me for summer internships and for life post-graduation.”

Katarina Nikolovski
Marketing, Class of 2023


A degree in marketing can prepare you for a career in a wide range of industries. Any for-profit business depends heavily on marketing, but so do non-profit organizations like museums, hospitals, and charities.

Marketing Specialist

Sales Representative

Digital Marketer

Marketing Analyst/Researcher


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average hiring bonus


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At the Daniels School of Business, you can shape your college experience to fit your passions and goals.

Personalize your degree without adding to your time as an undergraduate student, and add a master’s degree in as little as one additional semester. Enrich your skill set and career prospects by taking advantage of key academic opportunities:

Your life outside the classroom will also be a rich one, and as busy as you want it to be. Participate in case competitions, join a learning community, serve on the School of Business Council, and much more.

Student Experiences at the Daniels School

Discover more Daniels School of Business undergraduate majors