Master the art and science of connecting brands with people. Turn data into strategy and creativity into impact.
Marketing at the Mitch Daniels School of Business lets you flex both analytical and creative muscles. Learn to research markets, analyze data and develop powerful advertising campaigns for any industry. Whether you have a knack for data analysis or a passion for content creation — or both — a successful career in marketing awaits.
Gain a broad understanding of the entire marketing field while diving deep into your specific passions. Our curriculum blends challenging coursework with hands-on projects, giving you a reliable toolkit to thrive in any marketing role.
Work directly with real clients through our experiential marketing approach. Develop marketing plans for Purdue startups, Indiana businesses and nonprofits. Get hands-on with market research, digital campaigns, SEO and social media strategy.
Develop advanced capabilities in digital marketing, from SEO and online advertising to social media analytics. Lead online campaigns with actual budgets to promote real businesses and measure your impact.
A marketing degree opens doors in every industry, from global corporations to nonprofits and startups. You'll be prepared to build brands, understand consumers and drive growth.
With a degree in Marketing, you could become a:
$61,483
$6,125
$19
From my very first business class, I began developing skills that set me apart in interviews and industry interactions. I learned how to craft my elevator pitch, present myself to recruiters, and communicate my value.
Pooja Madhav
BS Marketing '27
Marketing Intern, Caterpillar
At the Daniels School of Business, you'll gain more than a degree. You’ll discover your potential and chart a path that’s uniquely yours. You can study abroad, add a concentration or minor, or pursue a master’s degree, often without adding extra time to your undergraduate journey.
Take advantage of academic experiences that add value:
Outside the classroom, you’ll find countless ways to get involved, from learning communities and case competitions to leadership roles on the School of Business Council and more. You’ll also benefit from personalized career coaching and connections to top employers.
