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Office of
Business Partnerships

Building collaborative engagement 

The Office of Business Partnerships at Purdue University’s Mitch Daniels School of Business creates and provides solutions to the business challenges of today and the future.

Dedicated Daniels School professionals streamline opportunities for industry partners and alumni to connect with students and faculty beyond the traditional classroom setting. The partnerships office helps companies solve business challenges through consulting-focused experiential learning projects across all business functions via course-based engagements or contracts with our centers.

Applying the power of data to serve industry needs is in the Office of Business Partnerships’ DNA. Moving beyond theory into real problem-solving is a call to action our office takes seriously. We understand organizations large and small face uncertainty, rapid technological changes and the continuous need to train employees and cultivate new talent.

Let’s get started, together.

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The power of collaboration

There are so many ways we can work together to create and nurture a rewarding partnership that benefits your organization. Explore the opportunities that make up the core of a strategic partnership with Purdue and the Daniels School.

Partnerships in action

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Analyzing Unstructured Customer Feedback to Improve Business Insights

This project addressed challenges faced by a major eCommerce company’s customer service department in analyzing large volumes of unstructured customer comments. Due to the volume, free-form text and manual review processes, extracting meaningful insights was difficult and time-consuming. Students aimed to apply data analytics techniques to programmatically identify themes and categorize feedback, streamlining the review process and providing actionable insights for business improvement.

Defining & Launching a Custom Manufacturing Cloud Platform

The Partner developed a highly customizable manufacturing cloud platform designed to integrate with existing systems and fill technology gaps for small to midsized manufacturing companies. The company faced the challenge of defining the customer experience, branding, and messaging for a successful product launch, targeting business owners who may have previously invested in large ERP systems that failed to fully meet their operational needs.

Controllable Sources of Emissions

The report developed by a group of students from MU in early 2023 focused on emissions related to packaging and shipping, which fall under Scope 3 emissions. While this is an important area, Scope 1 and Scope 2 emissions often serve as the starting point and primary focus for many of our customers. Therefore, addressing these more direct and controllable sources of emissions may offer a more immediate and meaningful impact for our stakeholders.

Mike Pettit

Academic and industry partnerships bring together the best of industry-specific and cutting-edge business knowledge to craft new and innovative ideas.

Mike Pettit
Senior Vice President and Chief Financial Officer, Wabash

Read the full story about our collaborative partnership with Wabash.

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When we explore different avenues through what the students help us understand, that opens up new ways of solving the problems that we face.

Dave Teeter
Vice President of Talent and Organizational Effectiveness, Wabash

What's really impressed me is [the students are] clearly getting a lot of training very early on. They’re well prepared for what's going to be required of them as they move from the academic world into the business world.

Michael Day
Executive Director, Engine Business Segment, Off-Highway Finance, Cummins

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HELPER FIELDS

Outputs whether or not the respondent is Partnership and whether they are wishing for support from the Business Partnerships or Career Services Team. Field is needed because FormAssembly doesn't work well with deeply nested IF statements in JS.

Outputs whether or not the respondent is Faculty and whether they are wishing for support from the Business Partnerships or Career Services Team. Field is needed because FormAssembly doesn't work well with deeply nested IF statements in JS.

Used to output the proper User or Queue ID of the Case Owner. Field needed to properly set Case Owner on connector based off of respondent's support selection.

Variable for housing the Queue ID for the DSB Business Partnerships Office Team.

Variable for housing the User ID for the head of DSB Career Services (Claudine Meilink)
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