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Office of
Business Partnerships

Building collaborative engagement 

The Office of Business Partnerships at Purdue University’s Mitch Daniels School of Business creates and provides solutions to the business challenges of today and the future.

Dedicated Daniels School professionals streamline opportunities for industry partners and alumni to connect with students and faculty beyond the traditional classroom setting. The partnerships office helps companies solve business challenges through consulting-focused experiential learning projects across all business functions via course-based engagements or contracts with our centers.

Applying the power of data to serve industry needs is in the Office of Business Partnerships’ DNA. Moving beyond theory into real problem-solving is a call to action our office takes seriously. We understand organizations large and small face uncertainty, rapid technological changes and the continuous need to train employees and cultivate new talent.

Let’s get started, together.

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The power of collaboration

There are so many ways we can work together to create and nurture a rewarding partnership that benefits your organization. Explore the opportunities that make up the core of a strategic partnership with Purdue and the Daniels School.

Partnerships in action

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A Comprehensive Marketing Strategy for an Indiana-based non-profit

The project was to assist a local non-profit organization in expanding their geographical reach and inclusiveness to individuals from diverse backgrounds. The business challenge was to develop a comprehensive marketing campaign to broaden the company’s market reach.

Assessing and Qualifying IT and Operations Suppliers

The industry partner heavily relies on external suppliers for critical IT and operations services. The performance and reliability of these suppliers can significantly impact the industry partner's operational efficiency, cost-effectiveness, and overall organizational success. Ensuring the quality and risk assessment of these suppliers is paramount to the industry partner.

Procurement lacks resources or tools to manage supplier risks and relies heavily on manual activities. The function also lacks a balanced scoring matrix to proactively manage supplier risk and relationships.

IT and operations services spends ~$1b annually across 2,300 suppliers (Tier 1: 36 suppliers with $0.7b spend, the remainder Tier 2-4)

The industry partner is seeking a comprehensive and data-driven model to build an IT and operations supplier risk qualification and evaluation model.

Understanding Consumer Usage Behaviors

For this project, student teams explored the market demand for mobile dog exercise services. They analyzed consumer behaviors for this market and how they feel about it. Students were to understand why and where consumers would use this service, as well as their attitudes and emotions toward it. The company wanted to see how they compare to other services offered currently and if they would be successful. Ultimately, they want to find out if the product is successful before they expand further.

Mike Pettit

Academic and industry partnerships bring together the best of industry-specific and cutting-edge business knowledge to craft new and innovative ideas.

Mike Pettit
Senior Vice President and Chief Financial Officer, Wabash

Read the full story about our collaborative partnership with Wabash.

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When we explore different avenues through what the students help us understand, that opens up new ways of solving the problems that we face.

Dave Teeter
Vice President of Talent and Organizational Effectiveness, Wabash

What's really impressed me is [the students are] clearly getting a lot of training very early on. They’re well prepared for what's going to be required of them as they move from the academic world into the business world.

Michael Day
Executive Director, Engine Business Segment, Off-Highway Finance, Cummins

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HELPER FIELDS

Outputs whether or not the respondent is Partnership and whether they are wishing for support from the Business Partnerships or Career Services Team. Field is needed because FormAssembly doesn't work well with deeply nested IF statements in JS.

Outputs whether or not the respondent is Faculty and whether they are wishing for support from the Business Partnerships or Career Services Team. Field is needed because FormAssembly doesn't work well with deeply nested IF statements in JS.

Used to output the proper User or Queue ID of the Case Owner. Field needed to properly set Case Owner on connector based off of respondent's support selection.

Variable for housing the Queue ID for the DSB Business Partnerships Office Team.

Variable for housing the User ID for the head of DSB Career Services (Claudine Meilink)
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