Purdue Places 2nd in Black MBA National Conference Undergrad Case Competition

Wednesday, January 11, 2023

A team of students from the Dr. Cornell A. Bell Business Opportunity Program at Purdue’s Mitchell E. Daniels, Jr. School of Business recently placed second in the annual National Black MBA Association Undergraduate Business Case Competition.

This hands-on student consulting experience provides undergraduates early exposure to MBA-level business case strategy and allows them to be considered for competitive summer internships. Undergraduate minority business students from the nation’s leading colleges and universities also compete for scholarships and employment opportunities.

Teams of four undergraduate business students are given one month to analyze a complex business case, demonstrate their problem-solving skills; and present their findings before a panel of senior-level executives from leading corporations and academic institutions from across the country. Lauren Bromley, Imani Crutcher, Ava Dahl, and Rachel Labi comprised the Purdue team.

“Our case challenge was to find a way to improve brand perception among top employment candidates for Procter & Gamble,” Dahl says. “We solved this case by identifying what students at a top university such as Purdue know and think about P&G through a survey. By understanding their perception of the company, we could tailor our solution to form a creative idea that would catch the eyes of top-performing entrepreneurs across the country.”

“Our team had to apply our problem-solving skills, creativity, and business analytics knowledge,” Bromley adds. “Our classes in the School of Business such as accounting and marketing allowed us to map out the financials of our proposal effectively and create a strong presentation that impressed the judges.”