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Marketing Lab

Marketing Lab

Lead · Achieve · Succeed

Engineering Digital Growth

The Marketing Lab engineers digital experiences that convert, engage, and propel your business forward. We are a full-spectrum digital marketing agency that blends cutting-edge technology, innovative strategy, and deep analytical expertise to help businesses of all sizes unlock their digital potential.

Data-Driven Marketing Research

Marketing research is a powerful tool that helps businesses make informed decisions and develop effective strategies. The Marketing Lab's research capabilities include:

  • Surveys & Market Segmentation – Gain deeper insights into your audience and identify new opportunities.
  • ETL (Extract, Transform, Load) & Data Analytics – Turn raw data into meaningful insights that drive smarter marketing.
  • Competitive Landscape Analysis – Understand market trends and position your business for success.

We help our partners optimize their marketing efforts and stay ahead of the competition. Interested in harnessing our research expertise to elevate your business? Learn more about partnering with the Marketing Lab.

Real-World Experience for Purdue Students

The Marketing Lab is creating an online marketing development program that will boost business growth for our partners. We offer qualified students the opportunity to work on real-life projects providing solutions to industry marketing challenges.

Are you a Purdue student looking to gain hands-on marketing experience and make an impact? Apply now to join our team.

Our Services

Engaging with your audience

Analyzing traffic for measurable success

Publishing and networking to increase online presence

Marketing Lab Projects

This project aims to leverage CRM tools' powerful email marketing capabilities to create, execute, and optimize targeted email campaigns that drive customer engagement and business growth. Implementations will involve: Create a comprehensive email marketing strategy aligned with business goals. Implement Salesforce Marketing Cloud for advanced email marketing functionality. Set up customized dashboards to track key email metrics including open rates, click-through rates, and conversion rates.

This project aims to implement a comprehensive web analytics and tracking system to gain valuable insights into website performance, user behavior, and overall digital marketing effectiveness. Implementations will involve: Conduct a thorough audit of the existing website to analyze current performance and audience behaviors. Implement a robust web analytics platform that aligns with business requirements. Develop customized dashboards and reports to visualize key metrics in traffic sources and acquisition data, user demographics and location insight, organic search performance, and conversion rates and goal completions.

This project aims to significantly boost our brand's social media presence, increase audience engagement, and drive measurable business results through strategic social media initiatives. The project will encompass the following key components: Conduct a comprehensive audit of current social media presence across all platforms. Refine and optimize social media profiles across all relevant platforms (e.g., Facebook, Instagram, LinkedIn, Twitter/X). Develop a content calendar with a mix of original, curated, and user-generated content. Set up comprehensive social media analytics tracking and link-wheeling to website.

Join Our Team

Student collaboration

How students benefit

  • Learn and use consultative and marketing skills to engage with our partners
  • Establish professional connections and engage in targeted employment opportunities
  • Earn while you learn through paid consulting engagements
  • Access to industry-leading certifications and professional development programs
  • Create a potential career path as a digital marketer
  • Interact to understand best practices by benchmarking fellow lab members

Student Spotlight

"Being part of the Marketing Lab and collaborating with clients during my MS in Marketing program has been one of the most rewarding experiences of my journey. This opportunity allowed me to apply my coursework to real-world marketing challenges, particularly in digital strategy and data visualization. Working closely with the client partner was an enriching experience, providing valuable insights into higher education marketing and its unique dynamics.

One of the most fulfilling aspects of this experience was analyzing user behavior and refining marketing strategies to enhance lead generation and engagement. Additionally, collaborating with fellow students in the Marketing Lab fostered a dynamic learning environment where we exchanged ideas, explored diverse marketing perspectives, and tackled challenges together."

— Naga Sai Krishna Chalapati

Student Spotlight

"I would say it's pretty flexible working for the Marketing Lab, which allows me to manage my time effectively and balance different tasks. One of the most rewarding aspects is that I get to participate in discussions on how to increase the conversion rate for my client. This not only gives me a deeper understanding of their needs but also allows me to contribute meaningfully to their growth.

Working as a member of the Marketing Lab had been a good experience overall, as I'm learning a lot about industry know-how. I'm able to apply theoretical marketing skills in real-world scenarios, which is invaluable for my professional development. Seeing the impact of my work firsthand is incredibly motivating and helps me refine my strategies to achieve better results."

— Shu-Rong Lin


Through the Marketing Lab qualified students will have the opportunity to work on real-life projects providing solutions to companies’ marketing issues. Members of our team will not only be developing practical skills through working on projects with leading companies in the country, they also will be showcasing talents and knowledge in the field of marketing. Student employees of the Marketing Lab are paid an hourly wage for the work completed on their assigned project(s).

Students interested in applying should meet at least one of the following qualifications:

  • Experience in online marketing analytical tools, e.g., Google Ads, Google Analytics, Adobe Analytics, Tag Manager
  • Experience in CRM SaaS tools, e.g. Salesforce, Hubspot
  • A knowledge in social media and its advertising platforms, e.g., Facebook Ads manager, LinkedIn Campaign Manager
  • Understanding in website development and its software, e.g., HTML, XML, CSS, JavaScript
  • The availability to dedicate 5-20 hours per week on assigned project

All Purdue undergraduate and graduate students are eligible to apply.

Open Positions

We currently do not have any open positions. If you would like to be considered for future opportunities, click the apply button below to submit your contact information.

Apply Now

Partner with the Marketing Lab

We work closely with our industry partners to create customized solutions that drive measurable growth and elevate brands in a competitive digital landscape. Benefits of partnering with the Marketing Lab include:

  • Innovative Marketing Strategies – Leverage cutting-edge tactics and data-driven solutions to amplify your brand’s reach and impact.
  • Tailored Solutions – Receive actionable marketing strategies based on real-world data and challenges unique to your industry.
  • Empower Emerging Talent – Build valuable connections with the next generation of marketing leaders at Purdue.

The Marketing Lab offers fresh perspectives, creative solutions, and data-driven insights. Let us help you unlock your digital potential.

Contact Us to Get Started

Student and industry collaboration