Purdue University's Daniels School of Business introduces a new minor in behavioral economics, accessible to eligible undergraduate students. Starting this spring, the minor aims to help students better understand human behavior by combining insights from economics and psychology looking at motivations and biases in decision-making.
“Behavioral economics acknowledges that people often deviate from purely rational behavior due to cognitive biases, emotions, and social influences,” says Dr. Andres Vargas, director of the Daniels School’s undergraduate programs in economics. “Armed with insights from the minor, students will be better positioned to influence the predictability of consumer and social behavior and innovate in their respective fields.”
The behavioral economics minor comprises 15 credit hours and requires courses in behavioral economics, experimental economics, game theory and more. Additionally, the minor leverages Vernon Smith Experimental Economics Laboratory resources to enhance experiential learning opportunities for students. With this new addition, the Daniels School of Business offers four economics minors open to any interested Purdue undergrad.
