Guofang Huang
Associate Professor of Management
Education
Ph.D. in Economics, Johns Hopkins University, 2011.
I joined the Daniels School of Business at Purdue University in 2018. The topics of my research are mainly in the following areas: 1) algorithmic and dynamic pricing; 2) empirical models of consumer decisions and demand; and 3) market design of digital platforms. Other topics I have worked on include pharmaceutical detailing, firms’ information disclosure/sharing policies, and structural estimation of production functions. My research has been published in several top field journals, including Journal of Econometrics, Journal of Economics and Management Strategy, Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics. Before joining Purdue University, I was an assistant professor of marketing at the Carnegie Mellon University. I obtained my PhD in Economics from Johns Hopkins University.
