Journal Articles

• Allred, Chad R., Stanley E. Fawcett, Cindy Wallin, and Gregory Magnum (2011). "A Dynamic Collaboration Capability as a Source of Competitive Advantage." Decision Sciences vol. 42 (1), 123-304.
• Fawcett, Stanley, Cindy Wallin, Chad R. Allred, Amydee Fawcett and Gregory Magnum (2011). "Information Technology as an Enabler of Supply Chain Collaboration: A Dynamic Capabilities Perspective." Journal of Supply Chain Management vol. 47 (1), 38-59.
• Allred, Chad R., and R. Bruce Money (2010). "The Service Hand-Off: Effects of Multivendor Service Performance on Customer Satisfaction - An Experimental Study." Journal of Services Marketing vol. 24 (3), 184-195.
• Money, R. Bruce, and Chad R. Allred (2009). "An Exploratory Test of a Model of Social Networks, National Culture, and International Multilateral Negotiations." Negotiations Journal vol. 25 (3), 337-356.
• Fawcett Stanley E., Chad R. Allred, Gregory M. Magnan, and Jeff Ogden (2009). "Benchmarking the Viability of SCM for Entrepreneurial Business Model Design." Benchmarking: an International Journal vol. 16 (1), 5-29.
• Fawcett, Stanley E., Cindy Wallin, Chad R. Allred, and Gregory Magnan (2009). "Supply Chain Information Sharing: Benchmarking a Proven Path." Benchmarking: An International Journal vol. 16 (2), 222-246.
• Allred, Chad R. and Stanley E. Fawcett (2008). "Market Orientations, Collaboration, Value Creation and Business Performance: Understanding Asymmetric Supply and Demand Chain Effects." International Journal of Business Excellence vol. 1 (4), 391-417.
• Allred, Chad R., Scott M. Smith, and William R. Swinyard (2006). "E-Shopping Leaders and Fearful Conservatives: A Market Segmentation Analysis." International Journal of Retail & Distribution Management vol. 34 (4), 308-333.
• Allred, Chad R., and Michael Swenson (2006). "Using Technology to Increase Student Preparation for and Participation in Marketing Courses: The Random Selector Model." Marketing Education Review vol. 16 15-21.
• Whitlark, David B., and Chad Allred (2003). "Driving Your Market: Values Research Helps Create a Marketing Driving Strategy." Marketing Research vol. 15 (4), 33-38.

Book Chapters

• Smith, Scott M., Jared S. Smith, and Chad R. Allred (2006). "Advanced Techniques and Technologies in Online Research." The Handbook of Marketing Research: Uses, Misuses, and Future Advance 132-158.

Proceedings (refereed)

• Fawcett, Stanley E.., Cindy Wallin, Chad R. Allred, Gregory Magnum, and Amy Dee Fawcett (2010). "Evaluating Information Technology as a Supply Chain Collaboration Enabler: Insights from the Resource-Based View." Proceedings of the CSCMP Supply Chain Management Educators’ Conference
• Wallin, Cindy, Stanley E. Fawcett, Chad R. Allred (2010). "Supplier, Customer and Collaboration Orientations: A Longitudinal Perspective." Proceedings of the 20th Annual North American Research and Teaching Symposium
• Allred, Chad R., Stanley E. Fawcett, and Cindy Wallin (2008). "Collaboration’s Role in Mitigating Functional and Inter-organizational Conflict." Proceedings of the 2008 CSCMP Supply Chain Management Educators’ Conference.
• Fawcett, Stanley E., Cindy Wallin, Chad R. Allred, and Gregory Magnum (2008). "Has a Proven Path Emerged? A Longitudinal Study of Supply Chain Information Sharing Capability." Proceedings of the Academy of Management 2008 Annual Meeting
• Fawcett, Stanley E., Chad R. Allred, and Cindy Wallin (2008). "Market and Collaboration Orientations: Examining Supply/Demand Chain Effects." Proceedings of the Academy of Management 2008 Annual Meeting
• Wallin, Cindy, Stanley E. Fawcett, Chad R. Allred, and Gregory Magnum (2008). "Supply Chain Information Sharing and Firm Performance: A Longitudinal Study." Proceedings of the 19th Annual North American Research and Teaching Symposium on Purchasing and Supply Management
• Allred, Chad R. and Bruce R. Money (2007). "Customer Satisfaction with the Performance of Multivendor, After-Sales Service Alliances." Proceedings of the Summer 2007 AMA Educators Conference
• Money, R. Bruce, and Chad R. Allred (2006). "An Exploratory Test of a Model of Social Networks, National Culture, and International Multilateral Negotiations." Proceedings of the 48th Annual Meeting of the Academy of International Business
• Allred, Chad R., Scott M. Smith and William R. Swinyard (2006). "Shopper Segmentation." Proceedings of the 13th International Conference on Recent Advances in Retailing and Consumer Services Science
• Allred, Chad R (2005). "Affect and Conation in Business-to-Business Relationships: An Empirical Analysis of Loyalty Lifecycle Sequence." Proceedings of the Winter 2005 AMA Educators Conference
• Allred, Chad R., and Michael J. Swenson (2005). "Cross Cultural Religiosity, An Exploratory Investigation." Proceedings of the 11th Cross Cultural Research Conference

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  Seeds of Goodness: Marketing professor and his students plant change across borders

  “Improve the well-being of someone, somewhere in the world,” challenges Chad Allred, professor of marketing, to his International Marketing students. This challenge evolved out of his personal humanitarian work, love of travel and the relationships he cultivated through both.

  Full story: Seeds of Goodness: Marketing professor and his students plant change across borders

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  Students launch fundraising effort to bring water purification system to Thailand
  PureAqua Global is a student run organization made up of Purdue University students with a mission of providing clean drinking water to impoverished villages across Southeast Asia and beyond. This summer, a group of students are traveling to Chiang Mai, Thailand, with the goal of implementing 20 purification systems that will provide 300 people with drinking water indefinitely. A one-time GoFundMe page has been launched to cover the $5,000 estimated cost of the project. To learn more and donate, please follow the link below.
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  Experiential marketing class aims to revitalize economy in Fulton, Indiana
  As a lifelong resident of Fulton, Indiana, Pat Brown has been concerned about the economic future of his hometown, a small city with about 330 residents about an hour’s drive northeast of Purdue’s West Lafayette campus. As a graduate of Krannert Executive Education’s Applied Management Principles program, he also knew where to go for help. Brown reached out to faculty member Chad Allred, whose Experiential Marketing course had already found success helping preserve the economy of a village of woodcarving artisans in Baan Tawai, Thailand, more than 8,000 miles from Boilermaker country.