Journal Articles

• Yingyao Hu, Guofang Huang, Yuya Sasaki (2022). "robustpf: Software for Robust Estimation of Production Functions." the Stata Journal
• Guofang Huang (2022). "Selling-Mechanism Design for Peer-to-peer Lending and Related Markets: Multiunit Uniform-price Open Auctions vs. Fixed Price." Journal of Marketing Research
• Guofang Huang, Haiyan Liu (2021). "Estimating Expectations-Based Reference-Price Effects in the Used-Car Retail Market." Quantitative Marketing and Economics
• Guofang Huang, K. Sudhir (2021). "The Causal Effect of Service Satisfaction on Customer Loyalty." Management Science | Download |
• Yingyao Hu, Guofang Huang, Yuya Sasaki (2020). "Estimating Production Functions with Robustness Against Errors in the Proxy Variables," the Journal of Econometrics
• Guofang Huang (2020). "When to Haggle, When to Hold Firm? Lessons from the Used Car Retail Market." Journal of Economics and Management Strategy
• Guofang Huang, Hong Luo, Jing Xia (2019). "Invest in Information or Wing It? A Model of Dynamic Pricing with Seller Learning." Management Science
• Guofang Huang, Mathew Shum, Wei Tan (2019). "Is Pharmaceutical Detailing Informative? Evidence from Contraindicated Drug Prescriptions." Quantitative Marketing and Economics
• Guofang Huang, Ahmed Khwaja, K. Sudhir (2015). "Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management." Marketing Science

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  Selling Points: Reference-Price Effects in the Used-Car Market

  More than 38 million used vehicles were sold in the U.S. in 2022, with most of those buying decisions ultimately based on price. Guofang Huang asks: What happens when the asking price deviates from the price consumers expect from their online research?

  Full story: Selling Points: Reference-Price Effects in the Used-Car Market

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  A Better Way to Measure the Impact of Customer Service Satisfaction on Loyalty

  You just got off the phone with a customer service representative at a credit card company. The rep was friendly and helpful, making you feel good about your relationship with the company. A minute later, your phone rings. It's an automated recording asking if you'd like to participate in a survey about your customer service experience. Such surveys are an increasingly common way for companies to measure customer service satisfaction. They want to find out if your customer service experience will help them retain you as a customer.

  Full story: A Better Way to Measure the Impact of Customer Service Satisfaction on Loyalty

American Marketing Association 2021 SERVSIG Best Service Article Award

Krannert Young Faculty Scholar Award