Erin Britton is a Lecturer in Marketing at Purdue University’s Daniels School of Business. She brings a distinctive blend of academic and industry experience, drawing on her background in accelerator leadership, consulting, and entrepreneurship to help students connect marketing concepts with real-world application.

Previously, Erin directed accelerator and venture development programs across Indiana, where she mentored early-stage founders in strategy, market development, and growth. She has also co-founded a marketing consultancy and more recently launched an e-commerce venture, reflecting her passion for innovation and discovery.

Erin holds an MBA and an academic background in the humanities, including graduate study in Ireland. Outside the classroom, she enjoys the performing arts, hiking in the Rockies, and spending time with her three delightfully goofy kids.