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Ting Zhu

Ting Zhu

Professor of Management
Jack A. Hockema Chair in Management
Marketing

CV

Ting Zhu earned her Ph.D. in marketing from Carnegie Mellon University in 2006. She joined the Krannert marketing area in 2016 as an associate professor. Her teaching experience and interests are in new product management, marketing analytics, consumer behavior, customer relationship management and pricing. Her publications and research interests focus on entry models, consumer choices, retail competition, pricing,  new technology adoption, and health and sustainability in Marketing. Ting has received numerous awards and grants. She previously served on the faculty of the Sauder School of Business at the University of British Columbia, Booth School of Business at the University of Chicago, and the School of Economics and Management at Tsinghua University.

Contact

zhu640@purdue.edu
Phone: (765) 494-5594
Office: KRAN 417

Area(s) of Expertise

Brand Strategy, Business Analytics, Competitive Strategy, Consumer Behavior, Data Analytics, E-Commerce, Environment, Industrial Organization, Market Research, Marketing, Pricing