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Ting Zhu

Ting Zhu

Professor of Management
Jack A. Hockema Chair in Management
Marketing

CV

Ting Zhu earned her Ph.D. in marketing from Carnegie Mellon University in 2006. She joined the Krannert marketing area in 2016 as an associate professor. Her teaching experience and interests are in new product management, marketing analytics, consumer behavior, customer relationship management and pricing. Her publications and research interests focus on entry models, consumer choices, retail competition, pricing,  new technology adoption, and health and sustainability in Marketing. Ting has received numerous awards and grants. She previously served on the faculty of the Sauder School of Business at the University of British Columbia, Booth School of Business at the University of Chicago, and the School of Economics and Management at Tsinghua University.

  • Automobile Data

    Driving Data: The cost and benefits of usage-based auto insurance

    Having a technological device collect data on your every turn, stop and driving maneuver may be annoying, but new research from Purdue’s Krannert School of Management and the University of British Columbia (UBC) shows that people’s driving techniques may actually improve when they know their insurance company is watching. Titled “Sensor Data and Behavioral Tracking: Does Usage-Based Auto Insurance Benefit Drivers?” and recently published in Marketing Science, the paper was co-authored by Ting Zhu, an associate professor of marketing at the Purdue University Krannert School of Management.

    Full story: Driving Data: The cost and benefits of usage-based auto insurance

  • Hands on a Steering Wheel

    Backseat Driver

    Having someone caution your every turn, stop and driving maneuver may be annoying, but research from Purdue’s Krannert School of Management and the University of British Columbia (UBC) shows that people’s driving techniques may actually improve when they know their insurance company is watching.

    Full story: Backseat Driver

  • Location Data

    Purdue Partners with Digital Envoy for ‘Data for Impact’ Program

    Digital Envoy, a pioneer of IP intelligence and high-quality consent-based location data, is partnering with the Purdue University School of Business for its data for good program, Data for Impact, on research examining how retail crime impacts consumer demand and how accessibility to public transportation can be improved.

    Full story: Purdue Partners with Digital Envoy for ‘Data for Impact’ Program

  • Taxi
    New study finds taxi drivers improve earnings through trip selection
    The study, published in the October edition of the INFORMS journal Marketing Science, is titled “Mobile Hailing Technology and Taxi Driving Behaviors.” It is authored by Yanwen Wang and Chunhua Wu of the University of British Columbia, and Ting Zhu of Purdue University. The researchers examined the geolocation data of 2,106 single-shift drivers in Beijing as the basis of their research.

Contact

zhu640@purdue.edu
Phone: (765) 494-5594
Office: KRAN 417

Area(s) of Expertise

Brand Strategy, Business Analytics, Competitive Strategy, Consumer Behavior, Data Analytics, E-Commerce, Environment, Industrial Organization, Market Research, Marketing, Pricing