Skip to Content
Purdue Mitch Daniels School of Business logo
Purdue Mitch Daniels School of Business logo
Directory
Wreeto Kar

Wreeto Kar

Assistant Professor of Management
Marketing

Education

Ph.D., Marketing, University of Rochester, 2015
MS, Marketing and Applied Statistics, University of Rochester, 2012
BE, Electrical Engineering, Manipal University, 2005

CV

Wreeto Kar joins the marketing area after working as a Research Scientist at Adobe Research. He earned his PhD in Marketing from the William E. Simon School of Business, University of Rochester, in 2015. Wreeto brings with him a blend of teaching experience and industry work, along with several teaching awards and consulting experience. His research focuses on three main areas: the role of digital promotions in consumer engagement, interventions in B2B markets, and the impact of firm interventions and sociopolitical shocks on user-generated content platforms. Methodologically, his work often involves quantifying causal estimates from interventions using observational data.

  • Laptop & Smartphone

    Consumer Consumption

    A pair of faculty members from Purdue University’s Krannert School of Management recently won a research grant of $50,000 from Adobe Systems as part of an industry and academic collaboration that aims to find new ways to solve the challenges that plague today’s online marketers.

    Full story: Consumer Consumption

  • telemedicine

    Younger and female doctors adopted telemedicine more during Covid in India, study says

    More of the younger and female doctors adopted telemedicine or online consultations as a practice in India compared to male and older doctors in the June-July period this year, reveals a new study. A joint study by India-based healthcare research organisation Strategic Marketing Solutions & Research Centre (SMSRC) and Purdue University’s Krannert School of Management in the US found that 50 per cent younger doctors took up telemedicine in India, while only 44 per cent of their older counterparts did so.

    Full story: Younger and female doctors adopted telemedicine more during Covid in India, study says

  • Adobe invests in Krannert faculty research on data science in marketing
    A pair of faculty members from Purdue University’s Krannert School of Management recently won a research grant of $50,000 from Adobe Systems. Wreetabrata Kar, an assistant professor, and Mohammad Rahman, an associate professor, are studying different drivers of knowledge consumption on the Internet and endeavor to find how a site can leverage such drivers to influence consumer behavior.

Contact

wkar@purdue.edu
Phone: (765) 494-8512
Office: KRAN 447