Kelsey Smith
Marketing Cloud Administrator
Kelsey Smith is a seasoned Marketing Cloud administrator now part of the Marketing and Communications team at the Mitch Daniels School of Business, where she brings her expertise to the forefront of digital communications. With a passion for precision and an eye for detail, Kelsey plays a pivotal role in managing email communications. She collaborates closely with the Salesforce team, seamlessly integrating marketing strategies and data-driven insights to optimize outreach efforts.
Kelsey lives in Denver, Colorado. When not immersed in the dynamic world of marketing technology, she enjoys reading, watching college basketball, traveling, hiking, and spending time with her husband and two children.
Using Data to Deliver the Right Message at the Right Time
Kelsey Smith, a digital communications expert on the Daniels School’s Marketing & Communications team, shares the benefits of progressive profiling.
Full story: Using Data to Deliver the Right Message at the Right Time