Kasie M Roberson

Clinical Associate Professor
Organizational Behavior/Human Resources

Education

Ph.D., Communication, Purdue University
M.A., Mass Communications, Texas Tech University
B.A., Public Relations, Texas Tech University

Dr. Kasie Roberson is a Business Communication and AI Fluency and Authenticity expert, author, and award-winning Clinical Associate Professor in the Department of Organizational Behavior and Human Resource Management, where she helps current and future leaders master people-first communication and AI best practices. As Head of Purdue’s Hayes Leadership Coaching Institute at the Center for Working Well, she inspires people to lead confidently with empathy, clarity, and authenticity.

Within the Daniels School of Business, Dr. Roberson serves as the Founding Course Director for MGMT/OBHR 33500 Strategic Business Writing, an undergraduate course she personally developed in 2021 that started as 1 section which has now grown to 30+ sections a year taught across 5 faculty members. In addition to MGMT/OBHR 33500, Dr. Roberson has taught courses on Communication and Presence in the Workplace and Executive Presence at the master's and MBA levels, along with a Ph.D. Communication Skills course and an undergraduate course on Communicating Well at Work.

In 2024 Dr. Roberson was recognized with the 2024 Teaching Excellence in Daniels Award for her contributions to excellent teaching at Purdue. She has also been recognized nationally by Poets&Quants who named her to their 2024 list of Top 50 Undergraduate Business School Professors.

Dr. Roberson's undergraduate textbook “Strategic Business Writing: A People-First Approach” was published in May 2024 by Kendall Hunt and was one of the first books to market to discuss best practices for using AI in business writing. In the book readers learn how to build a strong foundation in business writing so they will be better equipped to write well in any business situation they find themselves in. Foundational communication skills covered in this book include: Audience Analysis, Emotional Intelligence, Critical Thinking and Problem Solving, Building Connection and Trust, and Communication Ethics. This book also covers an array of different types of business writing and best practices for using Artificial Intelligence (AI) as an effective communication tool. She is currently writing the second edition which will be published in 2027.

Dr. Roberson is regularly invited to speak at events inside and outside of Purdue. In 2025 she was a main stage speaker at Hello Sunshine/Sunnie's Sunniefest in Dallas, Texas, where she spoke with a Gen Z AI expert about AI and Gen Z. She was also featured on "This Is Purdue" podcast episode 140, where she discusses AI and authenticity. It is available wherever you get your podcasts, including on YouTube.

For information on best practices in business communication follow her @dr.kasie on Instagram or LinkedIn.

Dr. Roberson is also the Head of Purdue's Hayes Leadership Coaching Institute in the Center for Working Well. The Hayes LCI blends cutting-edge leadership and working well research with real-world coaching strategies to equip professionals, executives, and emerging leaders with the skills they need to thrive in today’s fast-changing business landscape. For organizations and companies it offers Leadership and Working Well Development Programs, Corporate Training and Consulting, and soon Executive Coaching. In Spring 2026 the Hayes LCI is also starting to offer undergraduate student executive coaching and is one of the first business schools in the conuntry to do so.

In 2026 Dr. Roberson co-founded and is co-directing the Business AI Fellows program, a co-currucular program where undergraduate students solve real world business problems using AI.

Dr. Roberson offers workshops and keynotes to companies and universities on topics including AI & Authenticity, Communicating Well at Work Using a People-First Approach, as well as other topics. Visit the Center for Working Well webpage or email Dr. Roberson if you are interested in booking a workshop or keynote.

Five Steps to Developing Next-Level Problem Solving Skills at Work
Employees who think critically and solve problems are always needed and appreciated.
Full story: Five Steps to Developing Next-Level Problem Solving Skills at Work
Five Common Ways Business Communication Can Go Wrong Fast
Business communication can derail quickly when it’s one-sided, emotionally reactive, and ethically careless. Kasie Roberson helps professionals build trust, solve problems, and strengthen their influence through better business communication.
Full story: Five Common Ways Business Communication Can Go Wrong Fast
Three Ways to Build Influence
Learn how to use communication skills to build influence in your workplace.
Full story: Three Ways to Build Influence
Economics and Influence: How Dichotomy of Control Can Help Leaders
Learn how the philosophical concept of dichotomy of control can aid in our understanding of how to communicate and lead effectively.
Full story: Economics and Influence: How Dichotomy of Control Can Help Leaders
Purdue Expert: How to effectively and ethically use generative AI
Kasie Roberson explains how people can use emerging AI technology ethically and effectively. Roberson says generative AI is a great tool to help people improve their workflow and elevate their performance.
Communicating Well at Work: 5 Ways to Be a People-First Communicator
Have you ever found yourself in a difficult situation at work caused by a communication failure? Communicating well at work promotes healthy work environments and employee well-being, and it starts with becoming a people-first communicator, says Kasie Roberson, a clinical assistant professor at the Daniels School.
Full story: Communicating Well at Work: 5 Ways to Be a People-First Communicator

What the spirit of 1776 means for business today
Purdue’s 2026 Cornerstone for Business conference explored how the ideals of 1776 shape corporate purpose, technology and leadership today.
Full story: What the spirit of 1776 means for business today
Critical Thinking and Problem Solving: A Teachable Skill
Employees who think critically and solve problems are always needed and appreciated.
The Best Leaders Never Stop Learning
Become a lifelong learner and it will pay off for you and your company, now and in the future.
Put Me In, Coach
Developing a coaching mindset can transform how you work and live. Learn how to become coachable.
Executive Coaching: A Transformative Student Experience
The new Hayes Leadership Coaching Institute is a place to explore topics such as grit, resilience, persistence, communication styles, values-based leadership and working well.
New institute provides executive-level coaching to undergrads
Business school supporters Greg and Renata Hayes have made possible a personalized coaching hub for Daniels students.
How to Ethically and Effectively Use Generative AI
Kasie Roberson, a clinical associate professor at the Daniels School, explains how to use emotional intelligence and self-awareness while navigating the challenges of generative Artificial Intelligence.
Kasie Roberson on Keeping an Authentic Voice in an AI World
Kasie Roberson shares how she helps students and professionals use AI while keeping their authentic voice, highlighting insights from her research and her work with Purdue’s Center for Working Well and the Leadership Coaching Institute.
The Dynamic Duo: Kasie Roberson on the intersection of people-first communication skills and AI
Workplace communication today is complex. Between emails, texts, Slack or Teams messages, virtual meetings, client pitches, reports, and so on, it can be difficult to keep up — especially when engaging with multiple stakeholders. Because communication drives much of what organizations do, the questions we need to ask are: How do we keep up and level up?
To Master Your Communication as a Leader, Start by Mastering Your Mindset
Kasie Roberson and Himani Shah share how cultivating the right leadership mindset can transform the way you communicate, build trust and drive personal and professional growth.
The 3 C’s of Effective Business Communication: How to be Clear, Concise and Complete
Professor Kasie Roberson provides insights about how to make business communication messages achieve their proper goals without straying from their intended purposes.
Listening Well When You Face A Fire Hose Of Facts Takes Practice
In a world filled with distractions, it's hard enough to listen when you're relaxing with friends. But when a brilliant colleague reels off a series of important points, listening gets tougher.
A Key Skill Needed to be an Effective Communicator at Work: Part II
Business communications expert Kasie Roberson shares how to understand and navigate our own emotions and mindset, which helps us to communicate better at work.
A Key Skill Needed to be an Effective Communicator at Work
Developing emotional intelligence, which starts by understanding your audience’s needs, is the key to becoming an effective communicator at work in this first part of a two-part series.
Three Ways to Show Confidence and Approachability When You Communicate
In this age of solo time on devices, communication expert Kasie Roberson shares how anyone can have more positive in-person social and business interactions.
Three Key Ingredients for Writing Emails that Get Read — and Results
Kasie Roberson shares how you can write clear and concise emails that will get read and get a response, all the while building a positive reputation as an effective communicator.
Best Practices for the Effective Use of AI in Business Writing
Kasie Roberson shares some best practices for using artificial intelligence to help improve effective communication, practices that have not changed since AI was first introduced.
The Power of Listening: 7 Steps to Stronger Workplace Communication
Discover the importance of active listening in the workplace and how its absence can hinder productivity.
Five Ways to Communicate Well at Work
Daniels School business communication faculty member and executive coach shares five key ways to level up communicating well at work.
Effective Strategic Business Writing in Today’s World Needs a People-First Approach
Kasie Roberson brings to market one of the first books to introduce best practices for using artificial intelligence (AI) as an effective communication tool in the business writing classroom.
Brock-Wilson Center welcomes new associate director
The Brock-Wilson Center is excited to announce its new Associate Director for Communication Programming is Dr. Kasie Roberson.