John Burr

Dr. Burr is a Clinical Associate Professor in the Daniels School of Business at Purdue University.  His teaching includes both Strategic Management and Consulting with additional expertise in Generatiev AI particularly in business application of Natural Language Processing.  A proven track record in strategy, marketing, consulting, and technology management. A balance of academic and pragmatic perspectives. Extensive global experience. Expertise in branding and positioning, business strategy, and strategic marketing. Consulting projects includes clients such as Microsoft, Intel, Wyze, adidas, Bridgestone, Cook Biotech, Griffith Foods, Dow Agro (Corteva), DuPont Tate and Lyle, Elanco, Eli Lilly, Endocyte, and many others from startups to scaled. Teaching areas include operations strategy, competitive dynamics, consulting and strategic management.  While at DuPont he held roles ranging from sales to international business strategy consulting.  During this period he had the opportunity to work in approximately 30 different countries and consult with brands such as Teflon®, Lycra®, Dacron® and business units ranging from engineering polymers, to crop protection, to packaging. Five years experience leading information technology including on-prem infrastructure development and application development.

His degrees include a Ph.D. in Strategic Management with a minor in Finance, a Masters in Science in Industrial Administration, and a Bachelors of Science in Mechanical Engineering Technology.