Chad Allred
Clinical Associate Professor of Management
Marketing
Education
Ph.D., Business Management, Purdue University
MBA, Brigham Young University
B.S., Electrical Engineering, Brigham Young University
Dr. Allred began his career as an electrical engineer at Eyring Research Institute in the mid 80's designing digital equipment for 3M, Exxon and Chevron. He earned an MBA and began his business career at Novell in the late 80's. For nearly a decade he pioneered innovative alliances, advanced professional associations and managed award winning services and technologies. He was responsible for international user groups, technical support products, infobases, and user relationships with tens of thousands of corporate customers, resellers and service professionals worldwide.
In the late 90's, Dr. Allred left industry to pursue a PhD at Purdue University. His doctoral research examined satisfaction and loyalty evaluations of high-tech business-to-business service exchange experiences. He is currently on the faculty of the Purdue University Krannert School of Management. Dr. Allred has expertise in quantitative research methods, modeling, and decision sciences, and has been recognized for exceptional instruction and research. Recent research awards include: 2011 Harold E. Fearon Award – Best Paper, 2011 Literati Network Awards for Excellence – Highly Commended Paper, 2010 Literati Network Awards for Excellence - Outstanding Paper, and 2010 E. Grosvernor Plowman Award - Best Research.
Seeds of Goodness: Marketing professor and his students plant change across borders
“Improve the well-being of someone, somewhere in the world,” challenges Chad Allred, professor of marketing, to his International Marketing students. This challenge evolved out of his personal humanitarian work, love of travel and the relationships he cultivated through both.
Full story: Seeds of Goodness: Marketing professor and his students plant change across borders
- Students launch fundraising effort to bring water purification system to Thailand
PureAqua Global is a student run organization made up of Purdue University students with a mission of providing clean drinking water to impoverished villages across Southeast Asia and beyond. This summer, a group of students are traveling to Chiang Mai, Thailand, with the goal of implementing 20 purification systems that will provide 300 people with drinking water indefinitely. A one-time GoFundMe page has been launched to cover the $5,000 estimated cost of the project. To learn more and donate, please follow the link below. - Experiential marketing class aims to revitalize economy in Fulton, Indiana
As a lifelong resident of Fulton, Indiana, Pat Brown has been concerned about the economic future of his hometown, a small city with about 330 residents about an hour’s drive northeast of Purdue’s West Lafayette campus. As a graduate of Krannert Executive Education’s Applied Management Principles program, he also knew where to go for help. Brown reached out to faculty member Chad Allred, whose Experiential Marketing course had already found success helping preserve the economy of a village of woodcarving artisans in Baan Tawai, Thailand, more than 8,000 miles from Boilermaker country.
Contact
crallred@purdue.edu
Office: YONG 925