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Federico Rossi

Federico Rossi

Associate Professor of Management
Marketing

CV

  • Price Knowledge and Market Power

    Krannert's Federico Rossi discusses consumers’ price knowledge and retailers’ market power

  • effectiveness of reward programs

    Federico Rossi, Assistant Professor, discusses the effectiveness of reward programs

  • Location Data

    Purdue Partners with Digital Envoy for ‘Data for Impact’ Program

    Digital Envoy, a pioneer of IP intelligence and high-quality consent-based location data, is partnering with the Purdue University School of Business for its data for good program, Data for Impact, on research examining how retail crime impacts consumer demand and how accessibility to public transportation can be improved.

    Full story: Purdue Partners with Digital Envoy for ‘Data for Impact’ Program

Contact

rossif@purdue.edu
Phone: (765) 494-4423
Office: KRAN 457

Quick links

Personal website

Area(s) of Expertise

Advertising, Brand Strategy, Competitive Strategy, Consumer Behavior, Data Analytics, Digital Economy, E-Commerce, Industrial Organization, Market Research, Marketing, Mergers and Acquisitions, Pricing, Social Media