Purdue Expert: Super Bowl Ads

Wednesday, March 20, 2024

Professor Rossi explains the strategy behind Superbowl ads. The ads target large segments of the population so it is important to market products that aren’t very niche. The advertisements are very high quality because of the price of the ad and the brands try to show the personality of their brand through their ads. The companies even implement strategies to try to bridge the gap between social media and television.

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