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Why a ‘Level Playing Field’ May Not Always Produce the Best Incentives

10-21-2026

Managers often try to compare like with like. But that intuition can break down when workers compete repeatedly with the same colleagues. New research in the Review of Accounting Studies from Purdue University’s Mitch Daniels School of Business explains why. In “Relative Performance Evaluation and the Level Playing Field,” Assistant Professor Lin Qiu and coauthors Tim Baldenius and Jing Li examine how organizations can design performance-based compensation when employees repeatedly interact and can influence one another’s behavior. Their model suggests that differences among employees — rather than always creating a disadvantage — can sometimes make relative performance evaluation more effective.

The findings have important implications for leaders designing sales contests, bonuses, performance rankings and other incentive systems.

When competition becomes a coordination problem

Relative performance evaluation (RPE) links an employee’s compensation to how well that employee performs compared with a peer. A sales contest, for example, might reward an employee when their sales exceed those of a coworker.

RPE can be attractive because it helps filter out common factors affecting everyone’s performance, such as market conditions or other shared shocks. But the researchers identify a potential problem when employees repeatedly compete against the same colleagues: collusion.

Because one employee’s success can reduce another employee’s reward under RPE, coworkers may have an incentive to coordinate by reducing their effort. The researchers’ model shows that when employees interact repeatedly, differences in productivity or performance measurement can make such coordination more difficult.

That produces a counterintuitive result: some degree of workforce heterogeneity can actually make RPE more attractive.

The effect is especially relevant in jobs where additional effort produces relatively small increases in performance. The model predicts a stronger role for this mechanism in lower-skill industries such as retail, hospitality and transit than in higher-skill industries.

The case for differentiated incentives

The research also challenges the assumption that employees who are similar should necessarily receive identical incentives.

Under some conditions, the most cost-effective way to discourage employees from coordinating on lower effort is to give one employee a stronger incentive than another. The stronger bonus gives that employee a greater reason to keep working, which can destabilize an informal agreement among coworkers to ease off.

Importantly, the model predicts that this form of differential incentive design is more likely to be useful in lower-skill industries than in highly skilled fields such as financial services, scientific research and software development.

For leaders, the broader implication is that incentive design should focus on how compensation shapes employees’ strategic responses to one another. Under some conditions, differentiated incentive structures can help sustain effort and make the overall compensation system more effective.

One incentive system does not fit every workforce

The researchers compare three approaches:

  • RPE: An employee’s reward is negatively affected by a peer’s performance.
  • Joint performance evaluation (JPE): Employees benefit when coworkers perform well.
  • Individual performance evaluation (IPE): Compensation depends only on an employee’s own performance.

Their model indicates that, under some conditions, JPE or IPE can be more attractive when employees are relatively similar. As differences among employees increase, however, RPE can become more effective because those differences make collusion harder to sustain. The research also shows that worker skill, productivity differences and team stability can influence which system is most effective.

What leaders should take away

  1. Account for how employees interact over time.
    Employees respond not only to formal incentives but also to one another. When the same coworkers compete repeatedly, they may have greater opportunities to coordinate on lower effort, so effective incentive design should take these ongoing interactions into account.
  2. Match incentives to the work environment.
    The appropriate evaluation system can depend on the productivity of additional effort, the similarity of employees and how frequently the same employees work together. Leaders should avoid assuming that a compensation approach that works in one part of the organization will work equally well elsewhere.
  3. Consider team stability.
    Repeated interactions give employees more opportunity to develop informal arrangements. The model points to an intermediate range: when teams are very fluid, collusion is less of a concern, while when teams become too stable, RPE itself may become difficult to sustain.
  4. Recognize when different incentives can serve a purpose.
    Giving employees different incentive contracts is not always a sign of poor design. Under some conditions, the model shows that offering one employee a stronger incentive than another can be a cost-effective way to disrupt coordination on lower effort and sustain stronger incentives overall.

The broader lesson is that effective performance management is not simply about creating a level playing field. It is about designing a system that produces the behaviors an organization needs. In workplaces where employees compete repeatedly, the composition of teams — and even carefully designed differences in incentives — can affect whether peer competition sustains effort or creates opportunities for employees to coordinate on doing less.

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