Our strength at Purdue's Marketing Lab comes from connecting deep industry knowledge with the next generation of big ideas. Our team of faculty and students uses data-driven marketing research to deliver innovative solutions for our partners.
At the Marketing Lab, Purdue students work alongside faculty experts to tackle real-life industry challenges. Apply your classroom knowledge, use data to guide your ideas and build a portfolio that stands out. Explore opportunities to join our team.
Zahra Asif
Zahra is a graduate student pursuing an MS in Marketing at Purdue University, originally from India. She focuses on design, advertising, and consumer-centric strategy, combining quantitative methods with qualitative insights to understand what resonates with audiences. Outside of academics, Zahra practices yoga, solves puzzles, and works in an art studio, drawing inspiration from movement and visual expression to inform her creative approach to marketing.
Courtney Bair
Courtney is from Chicago, Illinois, and is an undergraduate student studying Marketing and Behavioral Economics. She is interested in a career in marketing analytics and is passionate about sustainability, aiming to incorporate it into her future work. In her free time, she enjoys spending time outdoors, baking, and traveling.
Musaddiq Khan
Musaddiq is a graduate student pursuing an MS in Marketing at Purdue University's Daniels School of Business, specializing in marketing analytics and social media strategy. He leverages data-driven insights and analytics tools to measure campaign impact and guide strategic content decisions. Outside of academics, Musaddiq is an avid reader of fiction and psychology, follows Formula 1 racing closely, and enjoys cooking.
Muskaan Khetan
Muskaan is a graduate student pursuing an MS in Marketing at Purdue University’s Daniels School of Business. She brings experience in strategy consulting at Bain & Company and e-commerce, with strengths in consumer insights, growth strategy, market expansion, and translating data into actionable business decisions. Outside of academics and work, she is a former national-level swimmer and has a strong interest in travel and music.
Jeongbin Lee
Jeongbin is an undergraduate student at Purdue University pursuing a bachelor's degree in computer science. He is passionate about web development, distributed systems, and software testing. He also has a background in big data processing and cloud management. Beyond academics, Jeongbin enjoys working on tech projects, playing video games, working out, and traveling the world.
Jinsuh Lee
Jinsuh Lee is passionate about leveraging the latest advancements in artificial intelligence to enhance digital and social media marketing. He aims to help clients connect more effectively with their audiences, optimize their efforts, and achieve measurable results. Beyond his professional work, Jinsuh enjoys hiking and biking as ways to stay active, recharge, and connect with nature — activities that keep him balanced, motivated, and inspired to move forward.
Suah Lee
Suah is a graduate student pursuing an MS in Marketing at Purdue University’s Daniels School of Business. She is interested in marketing analytics, consumer behavior, and digital marketing, exploring how data and creative strategy can work together to better understand and engage customers. Outside of academics and work, she enjoys listening to music, taking walks, and traveling to explore new places.
Heaven Xiong
Heaven is pursuing her master’s in marketing at Purdue’s Mitch Daniels School of Business. She is driven by solutions built on human-first thinking, data, and intentionality, with experience in digital campaign strategy, market research, and audience growth. When she isn’t deep in her studies, she can be found cafe hopping, dancing, writing, or building her next big idea.
