Our strength at Purdue's Marketing Lab comes from connecting deep industry knowledge with the next generation of big ideas. Our team of faculty and students uses data-driven marketing research to deliver innovative solutions for our partners.
At the Marketing Lab, Purdue students work alongside faculty experts to tackle real-life industry challenges. Apply your classroom knowledge, use data to guide your ideas and build a portfolio that stands out. Explore opportunities to join our team.
Zahra Asif
Zahra is a graduate student pursuing an MS in Marketing at Purdue University, originally from India. She focuses on design, advertising, and consumer-centric strategy, combining quantitative methods with qualitative insights to understand what resonates with audiences. Outside of academics, Zahra practices yoga, solves puzzles, and works in an art studio, drawing inspiration from movement and visual expression to inform her creative approach to marketing.
Courtney Bair
Courtney is from Chicago, Illinois, and is an undergraduate student studying Marketing and Behavioral Economics. She is interested in a career in marketing analytics and is passionate about sustainability, aiming to incorporate it into her future work. In her free time, she enjoys spending time outdoors, baking, and traveling.
Hyunji (Sophia) Cho
Sophia is an undergraduate student majoring in Computer Science with a minor in Mathematics, expected to graduate in Spring 2027. She is interested in low-level systems as well as building things that make the world a little better day by day. Aside from CS, she enjoys music, reading, and building a community.
Yewon Choi
Yewon is an undergraduate student at Purdue University studying Computer Graphics Technology with interests in web development and data visualization. She is passionate about combining technology and creativity to build user-centered, visually engaging solutions. In her free time, she enjoys watching movies, playing tennis, traveling, and hanging out with friends.
Akshita Choraria
Akshita is an undergraduate student majoring in Marketing at Purdue University. She has a talent for marketing through creative visuals and art direction and is interested in studying consumer psychology to understand how brands connect with audiences. Outside of academics, she enjoys baking, drawing, listening to music, and traveling.
Yeyoung Kim
Yeyoung is an undergraduate student at Purdue University majoring in Data Analytics, with an expected graduation in Spring 2027. She is interested in using data to understand real-world patterns and support data-driven decision making. Outside of academics, she enjoys playing badminton and spending time with friends.
Jeongbin Lee
Jeongbin is an undergraduate student at Purdue University pursuing a bachelor's degree in computer science. He is passionate about web development, distributed systems, and software testing. He also has a background in big data processing and cloud management. Beyond academics, Jeongbin enjoys working on tech projects, playing video games, working out, and traveling the world.
Jinsuh Lee
Jinsuh Lee is passionate about leveraging the latest advancements in artificial intelligence to enhance digital and social media marketing. He aims to help clients connect more effectively with their audiences, optimize their efforts, and achieve measurable results. Beyond his professional work, Jinsuh enjoys hiking and biking as ways to stay active, recharge, and connect with nature — activities that keep him balanced, motivated, and inspired to move forward.
Anya Shyvilka
Anya is an undergraduate student in Computer Engineering with a strong interest in embedded systems, hardware, robotics, and data management. She is especially interested in project management and values collaboration, efficiency, and creative problem-solving. Outside of academics, Anya enjoys socializing, exploring new hobbies, reading, and celebrating her Belarusian culture through traditional cooking and family gatherings.
Uthpala Subasinghe
Uthpala is a graduate student pursuing a Master of Science in Marketing at Purdue University’s Daniels School of Business. She brings experience from frontline banking in Sri Lanka and leading high-impact transformations at KPMG. Her focus is on integrated marketing, combining digital expertise, analytics, and cross-functional leadership to deliver meaningful results. Outside of academics and work, she enjoys spending time with family and friends, playing guitar, singing, and taking long walks, drawing inspiration from diverse cultures and creative pursuits.
