Sumon Datta
Clinical Assistant Professor of Management
Marketing
Education
Ph.D., Marketing, Yale University, 2009
M.Phil., Marketing, Yale University, 2006
M.A., Marketing, Yale University, 2006
M.Tech., Chemical Engineering, Indian Institute of Technology Madras, 2004
B.Tech., Chemical Engineering, Indian Institute of Technology Madras, 2004
Professor Datta joined the Krannert faculty in 2009. His teaching interests include machine learning for marketing, digital marketing, customer analytics, marketing management, and marketing strategy and research. His research interests include competitive marketing strategy, market structure, emerging markets, social interactions, and empirical industrial organization methods.
