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General Management

Analyze and solve the world’s toughest business problems!

Our General Management major will deepen your “big picture” thinking by equipping you with tools to identify good opportunities for your organization whether it’s a startup, a midsize business, or a massive global corporation.

Learn to translate your vision into practical decisions about human resources, business processes, technologies, new products, and customer relationships, and effectively convey your vision to motivate others.


A Transformative Education

Your holistic education will give you a solid foundation in business principles and a springboard from which to specialize according to your goals and interests. Consider adding master’s-level coursework and experiential learning opportunities to your undergraduate academic plan, and earn a master’s degree in Human Resource Management. Our MSHRM program offers a seamless transition from your General Management plan of study to earning the combined degree.

Your next giant leap awaits.





Headshot of Ariana Loor

“My combined degree program allowed me to earn my bachelor’s in General Management in three years and my master’s in Human Resource Management in a year and a half. This is extremely beneficial as it allows me to begin my career with a head start and with a specialization in human resources”

Ariana Loor
MGMT ’21, MSHRM ’21


General Management program graduates are prepared to pursue a variety of career paths. Some start in corporate management rotational programs, as account executives or as project managers. Some choose management consulting. Others join small firms or entrepreneurial startups, in some cases modernizing and managing their family businesses.

Regardless of where they land, graduates know how to cross boundaries and effectively collaborate with finance, accounting, marketing, and other functional specialists. They have honed critical thinking, analytical, and communication skills.

With a degree in General Management, you could be a:

Business Analyst

Human Resource Specialist

Leadership Developer

Management Analyst


average starting salary


average hiring bonus


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At the Daniels School of Business, you can shape your college experience to fit your passions and goals.

Personalize your degree without adding to your time as an undergraduate student, and add a master’s degree in as little as one additional semester. Enrich your skill set and career prospects by taking advantage of key academic opportunities:

Your life outside the classroom will also be a rich one, and as busy as you want it to be. Participate in case competitions, join a learning community, serve on the School of Business Council, and much more.

Student Experiences at the Daniels School

Discover more Daniels School of Business undergraduate majors