The Marketing Analytics Certificate is for students currently enrolled in Purdue University’s MS Marketing program, or any other Daniels School of Business master's program, who wish to enhance their understanding of how to use data to make strategic marketing decisions for their employers. Students must complete the necessary requirements, including experiential learning opportunities, in order to be a qualified candidate to pursue the certificate.
| MGMT 52500 | Marketing Analytics (2 credits) |
| MGMT 52300 | Digital Marketing Strategy (2 credits) |
| MGMT 52610 | Data-Driven Marketing (2 credits) |
Must choose at least two courses:
| MGMT 52010 | Basic Analytics for Marketing Managers (2 credits) |
| MGMT 53900 | Analytics for Social Media Marketing (2 credits) |
| MGMT 63800 | Pricing Strategy & Analysis (2 credits) |
| MGMT 52900 | Marketing Consulting Projects (3 credits) |
To earn the Marketing Analytics Certificate, follow the steps below to add the certificate to your transcript.
MSM | Marketing
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Cost Per Credit Hour
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|---|---|
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Indiana Residents
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$685
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Out-of-State Students
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$950
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International Students
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$1,367
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Questions?
If you’re a current Daniels School of Business master’s student interested in learning more about the Marketing Analytics Certificate, please contact MS Marketing Program Manager Melvin Bracy at mbracy@purdue.edu.
Contact a program specialist for advice on submitting a competitive application:
If would like to receive more information about the Marketing Analytics Certificate and/or the MS Marketing program at Purdue, please fill out the form and a program specialist will be in touch.
We also have availability to meet with you virtually to discuss how your goals align with our curriculum, community, student experiences and outcomes to determine if Purdue is the right fit for you!
