Marketing is a fast-growing, rapidly evolving field with exciting new technologies. Organizations are hungry to fill the gap in their marketing teams with tech savvy, analytical and creative professionals.
The Mitch Daniels School of Business prepares students with the latest technologies and fundamentals of marketing to prepare them for consulting, product development, pricing, launch, and data-driven marketing research and UX/UI design. Our Master of Science in Marketing (MSM) program prepares students to fill the need for analytics in marketing ventures and leverage technology in one of the fastest-growing business fields.
Purdue's MS Marketing program has the most graduate Marketing electives in the United States for residential programs. Our curriculum allows students the flexibility to choose their own path.
To earn a Master of Science degree in Marketing (MSM), you must complete 33 credit hours of coursework including a robust curriculum covering analytics, communication, and strategy.
| Credits | Course |
|---|---|
| 2 | Analytics and Marketing for Managers |
| 2 | Business Analytics |
| 2 | Digital Marketing Strategy |
| 2 | Marketing Analytics |
| 3 | Marketing Consulting projects |
| 2 | Marketing Management |
| 2 | Marketing Research |
| 2 | Pricing Strategy and Analysis |
| Credits | Course |
|---|---|
| 2 | Analytics for Social Media Marketing |
| 2 | Artificial Intelligence: Strategy and Marketing |
| 2 | Brand Management |
| 2 | Business Marketing |
| 2 | Consumer Behavior and Marketing |
| 2 | Customer Analytics |
| 2 | Data and AI-Driven Marketing |
| 2 | Digital Marketing Applications |
| 2 | Healthcare Analytics and AI |
| 2 | Healthcare Marketing |
| 2 | New Product Development |
| 2 | Marketing for Social Impact |
Students may take up to 8 business electives from Business Technology, Economics, Finance, Global Supply Chain, Information Systems, or Management.
| Example business electives include: |
|---|
| Behavioral Economics |
| Change Management |
| Data Mining |
| Digital Product Design |
| Entrepreneurship |
| Financial Management |
| Leadership |
| Machine Learning |
| Negotiations in Organizations |
| Persuasive Communications |
| Supply Chain Management |
| Technology Strategy |
If you would like to receive more information about the MS program in marketing, please fill out the form and a program specialist will be in touch.
We also have availability to meet with you virtually to discuss how your goals align with our curriculum, community, student experiences, and outcomes to determine if Purdue is the right fit for you!
General questions about the program
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