The job market for marketing professionals — especially for those who graduate from Purdue’s industry-leading, one-year Master’s in Marketing (MSM) program — has a strong outlook with a projected 8% job growth through 2033 (U.S. Bureau of Labor Statistics). Manufacturing, technical services and information opportunities are strong around the country and the world. A Purdue master’s prepares you for high-profile positions using state-of-the-art information technologies and analytical techniques.
Around the world, there are many accounting, auditing and financial manager opportunities available.
| Category | Percentage |
|---|---|
| Manufacturing | 22.0% |
| Transportation | 17.1% |
| Marketing Agency | 12.2% |
| Technology | 9.8% |
| Finance and Financial Technology | 7.3% |
| Healthcare | 7.3% |
| Semiconductor | 7.3% |
| Telecom | 4.9% |
| Aerospace and Defense | 2.4% |
| Electrical Equipment | 2.4% |
| Management Consulting | 2.4% |
| Professional Services | 2.4% |
| Software | 2.4% |
| Job Title | Percentage |
|---|---|
| Specialist | 34.00% |
| Manager | 30.00% |
| Analyst | 18.00% |
| Associate | 8.00% |
| Other | 6.00% |
| Consultant | 2.00% |
| Engineer | 2.00% |
Employment title and industry data comes from MSM graduates surveyed from the 2024-2025 graduating classes.
Employment results vary from year-to-year depending on national, regional, and industry-specific economic conditions, as well as student demographics.
The dedicated career coaches and advisors at the Daniels School of Business are here to help students turn their goals into reality. Take advantage of the research-backed tools and the guidance of experienced professionals through individual counseling, job search resources and on-campus recruiting services in the creation of your career path strategy and leadership development.
Whether you are a new professional, career enhancer or career changer, we look forward to working with you. Learn more about the career services office or schedule an appointment on campus or online.
The employment landscape is strong for those interested in pursuing careers in marketing. Our industry overview shares the robust growth in professional opportunities in the field, the many different sectors you could work in, the steady salary growth that savvy marketers enjoy, and the skills necessary to be successful.
If you would like to receive more information about the MS Marketing program at Purdue, please fill out the form and a program specialist will be in touch.
We also have availability to meet with you virtually to discuss how your goals align with our curriculum, community, student experiences, and outcomes to determine if Purdue is the right fit for you!
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