A Master of Marketing (MSM) degree from Purdue University will open doors of opportunities to a career as a data-driven marketer.
Our MSM program emphasizes analytical approaches to branding and product marketing. Experience hands-on learning through case competitions, networking trips and collaborative projects. The rigorous interactive and updated curriculum is designed to encourage individual career growth and complement professional aspirations in the areas of consulting, product development, pricing, launch and data-driven marketing research and UX/UI design.
Choosing the right school is a big decision, one that’s difficult to make on your own. Speaking to students who’ve been through the process can make a huge difference. With the chat feature on this website, you can select and connect with current students who’ve been in your shoes and found a similar path. You’ll get an insider’s view, find common ground, and hear real stories about your future school. Learn what it takes to succeed, what the professors are like, and what the social scene offers — anything and everything you’re wondering about the Daniels School of Business!
The Chicago Marketing Trip offers MS Marketing students a valuable opportunity to network with industry professionals and alumni in the area. The program covers most of the costs, including hotel, meeting room arrangements, and meals, while students are responsible for transportation to and within Chicago. Students who helped organize the event by coordinating meetings and outreach with alumni and professionals are eligible to participate. The trip aims to foster connections and build relationships that could lead to future collaborations.
A case competition is an academic competition in which students come together to solve a case, or issue, that is presented. Students use teamwork, critical thinking, and organizational skills to deduce a recommendation that they support in a presentation in front of judges or company sponsors.
Our Center for Business Communication is your resource for case competitions hosted by the Daniels School of Business.
Purdue's Data 4 Good Competition sits at the intersection of critical thinking, data analysis, AI, and communication. This prestigious case competition invites undergraduate and master's students nationwide to tackle real-world challenges for prize money. Registered teams have benefited from free practice assessments and vouchers to complete the AI-900: Microsoft Azure AI Fundamentals certification. Participants sharpen their decision-making skills using data, technology, and research-based methods while gaining valuable credentials and networking with top data analytics organizations.
The Marketing Lab is a paid part-time digital and social media opportunity. The position gives experience in devising and executing a digital and social media strategy. The work includes helping a team manage social media accounts on Facebook, X (Twitter), Instagram, Tik Tok, YouTube, and possibly Snapchat or other social media channels.
The role includes using analytics and surveys to tell more about the customer base, work with clients to maximize search engine optimization and help workshop SEO-optimized content, attract and acquire new customers and deepen engagement, along with providing other deliverables. The time commitment is 10-20 hours a week.
The benefits include offsetting tuition, working on-campus and building skills.
Though most marketing students complete their MSM in 10 or 18 months, students who’ve completed the summer internship may seek an additional internship opportunity for their fall semester, extending their program to 22 -months and graduating in spring. This co-op opportunity must include the summer internship, an active offer for a fall internship, and approval from ISS for international students.
The 22-month program with summer and fall internships increases the work experience of individuals to help them consistently receive secure, competitive job offers and acquire the leadership and data-driven marketing skills that distinguish them.
AWS Certification, Tableau Data Visualization Certification, and Salesforce Certification are the certifications that we reimburse the students upon passing. The students may pass all certifications and get reimbursed for all of them.
Designed for graduate marketing or other business students, the Marketing Certificate will help you learn how to make data-driven decisions. Understand practical solutions for marketing applications and complete a required consulting project.
Learn more about the Marketing Analytics Certificate.
MSM students can also take advantage of activities outside of the marketing department. Students are encouraged to engage with the Purdue graduate student population to gain a diverse perspective of business, culture, lifestyles, and more!
If would like to receive more information about the MS Marketing program at Purdue, please fill out the form and a program specialist will be in touch.
We also have availability to meet with you virtually to discuss how your goals align with our curriculum, community, student experiences and outcomes to determine if Purdue is the right fit for you!
