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Master of Science in Marketing

The STEM-designated MS Marketing (MSM) program caters to individuals who are early adopters, intellectually curious, forward-thinkers and aspire to lead in the digital economy as marketing directors and C-Suite track professionals.

Our future-focused curriculum is designed to blend creative agility, storytelling, and integrated marketing tactics with emerging technologies and critical thinking principles to develop marketers who can lead through, adapt to and challenge digital disruption in the marketing industry.

Through transformational experiences like the Digital Marketing Lab, faculty-led consulting projects, market simulations, internships with the Daniels School marketing and communication team and competitive case competitions MSM graduates become articulate with data, ethical about technology application, fluent in customer experience and creators of value.

* Students in the 18-month program who’ve completed the summer internship may seek an additional internship opportunity for their fall semester, extending their program to 22-months and graduating in spring. This co-op opportunity must include the summer internship, an active offer for a fall internship, and approval from ISS.


33 Credit Hours


10, 18 or 22 months (with approved co-op internship extension)


Main Campus, West Lafayette


STEM-Designated

#6
MS Marketing
North America, QS, 2026
$87,902
Average Salary
Class of 2024
83%
Employment Rate
Within 6 months of graduation

Ayushi Sheth (MSM ’22) shares her experience in the Master’s in Marketing program at the Daniels School, including experiential learning opportunities, alumni networking, and securing an internship.

If you would like to receive more information about the MS Marketing program at Purdue, please fill out the form and a Program Specialist will be in touch.





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We also have availability to meet with you virtually to discuss how your goals align with our curriculum, community, student experiences, and outcomes to determine if Purdue is the right fit for you!

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