Find tools and resources, including templates, co-brands, social media guidance and more, to support consistent, professional communication and visuals for our partners within the Daniels School and Purdue University.
The Daniels School MarCom Request Form streamlines the process for requesting marketing and communication support, covering project types such as strategy, creative content, editorial, digital signage, alumni engagement, social media, website updates, event supplies and data analytics.
The co-brand establishes a consistent hierarchy between Purdue University and the Daniels School, ensuring clear alignment and recognition. Internal and external partners use it to maintain brand consistency. To download the Daniels School’s or a specific unit’s co-brand, visit the Purdue Brand Studio page. Be sure to also download the Brand Guidelines to ensure proper logo usage, including compliance with sizing, spacing and formatting rules.
Our template packages provide curated, stylized designs for course promotion, letterhead, speaker series and more. Each package includes a custom collection of content templates, channel recommendations and a self-implementation guide—ensuring a cohesive, professional and on-brand presentation.
With Marq, you can create brochures, flyers, and other documents using branded templates. The design tool also provides a variety of social media templates, allowing users to craft custom graphics that align seamlessly with Purdue's brand identity.
This marketing toolbox, designed specifically for students, provides access to Purdue logos, brand colors, alternate fonts, images and a link to Purdue templates for inspiration. It also includes a helpful guide to effectively using Canva for your design projects.
PhotoShelter, the versatile digital asset management platform for the Daniels School, efficiently manages photos of students, faculty, staff and events while offering convenient templates for quick production of on-brand pieces, empowering enhanced branding and communication. Get started by requesting your free PhotoShelter account.
The Daniels School’s social media style guide outlines clear strategies for creating, managing and optimizing content that aligns with the school’s brand and Purdue University values. It focuses on consistency and audience engagement. The guide provides resources for content creation, publishing, analytics and account management.
Per the University Social Media Policy, you must secure the approval of the appropriate administrative leader in your college, school, department or group (e.g., vice president, vice chancellor, vice provost, dean, etc.). You must also notify the appropriate campus authority, designated in the University Social Media Policy, of your plans.
The school maintains a directory that displays information not found in the Purdue University directory. It is each Daniels School faculty and staff member's responsibility to keep their profile up to date. Find below instructions on updating your directory profile.
To purchase promotional items (e.g., name tags, business cards, giveaways, etc.) or apparel, submit a request through the MarCom Request Form to ensure alignment with Purdue’s brand guidelines, including proper use of logos, fonts, colors and licensed vendors.
Submit Marcom Request Form
Download Business Cards Order Form
Download Name Badge Order Form
The university calendar is a comprehensive and dynamic resource that showcases the wide range of events taking place at Purdue. Please carefully follow the instructions for adding events to the calendar.
The Daniels Schools’ Alumni Relations team stocks non-consumable event supplies available for checkout by business school faculty and staff. Supplies can be reserved using the Event Supply Checkout Form linked in the catalog. These items are in high demand during the academic year, so submit your requests early.
The MarCom team curates and deploys a faculty/staff weekly e-newsletter, Business Today. Submit an item for the upcoming Wednesday edition by 11 a.m. Eastern the Monday prior. To have your item considered, email the information below to businesstoday@purdue.edu:
Please note PDFs, images and other files cannot be attached to the Business Today email.
Our guides and best practices resources provide clear directions for executing effective marketing and communication efforts across various channels, including recommendations for capturing high-quality at-home and selfie videos/photos, crafting compelling email marketing campaigns, and promoting events on social media.
The Purdue brand site serves as a comprehensive hub for all things related to the university’s brand, providing a centralized platform for guidelines, assets and resources. Maintained by the Purdue Brand Studio, it offers valuable tools and insights to ensure consistent and effective representation of the Purdue brand across various channels and stakeholders.
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