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Human Skills in a Tech-Driven Future

12-09-2025

What is the value of a liberal arts degree in business?

While AI, automation and big data dominate headlines about the future of employment, what employers really want often goes unnoticed: graduates who can think critically, solve tough problems and understand people. Humanities majors are specialists in exactly these skills — and by 2030, a staggering 170 million new jobs will require them.

To build a career that lasts, wherever the economy and technology go, pairing a Mitch Daniels School of Business master’s with your liberal arts degree gives you an edge. The Daniels School of Business prepares its students to fend off disruption.

Liberal arts majors excel thanks to their cross-functional problem-solving abilities. STEM students are trained in specific tech skills, not always in adaptability. As technology rapidly evolves, liberal arts graduates can quickly synthesize information, learn new systems and collaborate across teams, giving them a strong advantage in ever-shifting business landscapes.

The business world is getting more technical — but people still matter most

Your ability to think critically across disciplines and communicate multiplies when you add on technical, analytical and business-centric problem-solving. The blend boosts career resilience and gives you a wide range of transferable skills for leadership, strategy and navigating change. A business degree isn’t just a bonus — it’s a force multiplier for your career, blending know-how with your uniquely human edge.

A liberal arts education is more than just a pathway to specific careers — it’s an investment in adaptable, future-ready skills that employers across every sector are seeking.

What liberal arts graduates bring to business & why it’s a competitive advantage

Despite the perception that liberal arts degrees are impractical, recent studies show these graduates consistently outperform non-degree holders and measure well against many technical fields in employment and earning power. Liberal arts graduates have honed skills such as:

Critical thinking: analyzing complexity, questioning assumptions, making strategic decisions

Creativity: innovation, storytelling, reimagining business models

Empathy: human-centered leadership, inclusivity, customer experience

Effective communication: clarity, audience-centeredness, bridging technical teams and business stakeholders

Emotional intelligence: self-awareness, self-regulation, social skills, resilience under pressure

Ethical reasoning: integrity, principled decision-making, balancing profit with societal impact

These critical skills, gained in liberal arts programs, are not only valued in business, law, public policy and the arts, but also lead to strong, comparable career and income outcomes for graduates.

Earnings for humanities graduates are comparable to, or exceed, those in behavioral/social sciences, arts, and education, lagging behind only engineering, business, and natural sciences in most states.

The essence of liberal arts education includes developing strategic decision-making, complex problem analysis, empathy, creativity, storytelling, and effective communication — skills in high demand as workplaces grow more technical and globally connected.

Liberal arts studies prepare graduates for leadership roles by pairing “human” skills with quantitative and technical knowledge, paving the way for career growth in fields like marketing, HR, finance, operations, and beyond.

Unemployment rates for humanities majors are about 3%, similar to other college graduates, and about half the rate for non-degree holders.

Liberal arts graduates consistently outearn individuals without a degree in every U.S. state, with median earnings at least 40% higher than those with only a high school diploma in nearly all states.

These findings underline that a liberal arts education remains crucial — not just for career versatility, but for preparing graduates to lead and adapt in a rapidly changing, tech-driven world.

It’s about career satisfaction. Over 70% of humanities graduates report high job satisfaction, finding meaning and opportunity in careers that grow with them.

How graduate business degrees enhance liberal arts strengths

Business master’s degrees such as finance, human resource management, marketing and supply chain management are custom-built to add quantitative rigor and technical expertise to the creative, analytical and communication-based skill set developed in liberal arts programs. Employers increasingly seek candidates who can pair “soft” skills with technical expertise for holistic leadership. Managerial and leadership positions require empathy, strategic decision-making and the ability to innovate— qualities where liberal arts graduates excel.

Your career possibilities expanded — including potential lifetime earning potential.

Starting salaries and lifetime earning potential, especially when paired with a business master’s, rival or exceed many other fields, except for engineering and advanced STEM tracks. Median salaries for humanities and social science majors are similar to those with business and even natural science backgrounds, and earnings typically increase with experience and further education.

Look at the forecasts for business industries to discover positions and salary potential:

Which business master's degrees are well suited for liberal arts majors?

The Daniels School’s Master of Finance delivers a rigorous STEM-based education in just 10 months, preparing students for diverse finance careers through real-world applications and a global, collaborative learning environment. Our finance program has three tracks, including the new Applied AI in Finance, which prepares students with platform-agnostic skills and deep financial domain expertise.

Quantitative humanities degrees lay the groundwork for success in finance, analytics and supply chain management:

  • Economics
  • History
  • Mathematics
  • Political Science
  • Professional Writing
  • Statistics

Explore MSF careers

The Daniels School’s Master of Human Resource Management empowers professionals to become business-savvy leaders by tackling critical human resource challenges through experiential learning and a supportive, innovative campus community

Humanities degrees equip leaders with communication, ethical reasoning, and critical thinking, key assets for management and HR:

  • Communications
  • Comparative Literature
  • Creative Writing
  • English
  • Foreign Language
  • Professional Writing
  • Psychology
  • Sociology
  • Women’s and Gender Studies

Explore MSHRM Careers

The Daniels School’s STEM-designated Master of Marketing program prepares forward-thinking, analytically minded innovators to lead within the digital economy. The curriculum blends creativity, storytelling and technology-driven strategy to develop marketers who drive transformation and adapt to digital disruption. Students gain hands-on experience through the Digital Marketing Lab, faculty projects, internships and case competitions

Creative disciplines fuel innovation and storytelling, which are core to branding and strategy in competitive markets:

  • Communications
  • Comparative Literature
  • Creative Writing
  • English
  • Professional Writing
  • Psychology
  • Sociology

MSM Industry Overview
Explore MSM Careers

The Daniels School’s Master of Global Supply Chain Management is a STEM-designated program that prepares students to lead global supply chains through advanced analytics, real-world projects and international collaboration in just 12 or 18 months

Global and quant-based humanities provide a solid foundation for analytics, negotiation and sourcing in supply chain management:

  • Comparative Literature
  • Economics
  • History
  • Industrial Design
  • Mathematics
  • Political Science
  • Professional Writing
  • Statistics

Explore MSGSCM Careers

These pathways are further reinforced by alumni success stories and employer feedback showing that graduates are desired for their communication, teamwork, and analytical thinking — the precise skills needed for leadership in fast-changing workplaces.

Business school admissions and preparation

Have questions about whether you’ll be a competitive candidate and if you’re ready for a rigorous program? Associate Director of Graduate Admissions Kyle Rice offers answers to help you apply with confidence.

Kyle Rice

Kyle Rice is an accomplished higher education professional specializing in graduate admissions, recruitment and program coordination. A Purdue University alumnus with a degree in computer graphics technology, he has built a strong career advancing academic program success and enrollment growth. His experience includes program coordination and graduate recruitment roles at Purdue University, followed by leadership positions at Indiana State University. Currently, as associate director of graduate admissions at the Purdue Daniels School of Business, Rice applies nearly a decade of expertise to strategic enrollment initiatives.

  • What kind of experience do I need?
    Successful business master’s applicants do not need prior experience in business specialties. Work experience in any discipline adds perspective on how organizations function. The key is connecting past experience, whether in education, communication, psychology or the arts, to business concepts such as finance, marketing, supply chain or human resources.
  • How can liberal arts skills translate to business?
    Liberal arts graduates bring communication, critical thinking and problem-solving skills. Rice notes that someone with a psychology background applying for marketing already understands human motivation. Daniels School programs provide analytical tools that complement a liberal arts degree, which helps graduates become more marketable and prepared for leadership roles that need technical and people skills.
  • Do I need to take math or bridge courses before applying?
    Rice explains that no formal bridge courses are required. Applicants can build confidence with quantitative preparation such as upper-level math or statistics, research that involves analysis or standardized tests like the GMAT or GRE. Each program teaches foundational concepts quickly and thoroughly, so students who come prepared to focus and adapt will succeed.
  • How much weight do test scores carry?
    The Daniels School uses a holistic admissions process. No single factor, including GPA, test scores or work experience, determines acceptance. The committee evaluates strength across multiple areas. Rice notes that liberal arts students often perform well in interviews, where communication skills and reflective thinking help them connect their background to a business context.
  • Will I be a good fit for a Daniels School program?
    Faculty in programs including marketing, human resource management, finance and global supply chain management welcome applicants from humanities and social sciences. Rice says these programs value students who communicate ideas clearly, understand people and connect that understanding to organizational strategy. With added technical and analytical training, liberal arts graduates are prepared for leadership and career growth in many industries.

Business needs more than algorithms. Liberal arts graduates bring the critical human dimension that will shape organizations in an AI-driven world. With a business graduate degree, they’re not just prepared to keep up with technology — they’re prepared to lead it responsibly.

The business world may be getting more technical, but people — and the skills they bring from liberal arts backgrounds — still matter most. A Daniels School business master’s doesn’t just “add on” business skills; it positions graduates as future leaders, fully equipped to translate human strengths into success across industries.

If you would like to receive more information about pursuing a business master’s at the Mitch Daniels School of Business, please fill out the form and a program specialist will be in touch!

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