Location: Dublin, Ireland
Eligibility: The program is open to undergraduate students with a minimum 2.5 GPA
Course Credits: MGMT 324 Marketing Management (3 credits)
Estimated Cost: $5500-5800 (airfare and personal spending not included)
Housing: Student residence hall in the center of Dublin
Language Requirements: None
Host: Daniels School of Business and Foundation for International Education (FIE)
Contact: businessstudyabroad@purdue.edu for more information
Daniels School students may apply for school specific scholarships in addition to the Purdue Global Leaps Scholarship. For more information visit our Financial Planning and Scholarships page!
Laura Downey
*Students can still apply for a scholarship up until March 1, but funds are not guaranteed
Marketing Management - MGMT 324
This course prepares students to think strategically about marketing in today’s global environment. After successful completion of this course, students have a basic understanding of the marketing concept, the marketing mix (product, place, promotion and price), segmentation, targeting, positioning, customer value, branding, services marketing, global marketing, marketing metrics, consumer and business behavior, ethics and social responsibility in marketing, market planning, market research, and competitive analysis.
