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Marketing Programs

The Mitchell E. Daniels, Jr. School of Business' Marketing area is known for producing some of today’s top leaders, scholars and innovators in the field of marketing. Our students are able to customize their experience while learning from renowned faculty in an immersive environment.

We build upon program curricula by offering undergraduates and master's students valuable student employment opportunities at the Daniels School as research assistants, teaching assistants, and more. 


Undergraduate marketing students on campus

The Bachelor of Science degree in marketing at the Daniels School of Business takes students through the essentials of the marketing industry, including market research, social media and digital marketing, and new product development, all while focusing on real-world projects that help students prepare for a rewarding career. Chad Allred is the academic director of our undergraduate program in marketing.

BS IN Marketing


Purdue’s Master of Science degree in marketing helps students develop the technical skills to take their marketing knowledge to the next level. The program challenges students with case studies, market simulations, and consulting projects that mimic real problems in the industry. Jinsuh Lee is the academic director of our master's program in marketing.

Master's in Marketing

Candid MBA and marketing students


MBA and PhD students working

The PhD program in marketing at Purdue is one of the nation’s leading hubs for scholars and researchers in the field of marketing. PhD students in the program learn and develop theoretical models related to distribution, strategy, new product planning, organizational buying behavior, pricing and more. Guofang Huang is the academic director of our PhD program in marketing.

PhD in Marketing