Location: Paris, France
Eligibility: The program is open to undergraduate students with a minimum 2.5 GPA who have successfully completed any required pre-requisites.
Course Credits: MGMT 324 Marketing Management & MGMT 390 Elective for 6 credits
Estimated Cost: $4800 (airfare and personal spending not included)
Housing: Students will stay in shared student apartments or residence housing in Paris.
Language Requirements: None
Host: Daniels School of Business
Contact: businessstudyabroad@purdue.edu for more information.
Daniels School students may apply for school specific scholarships in addition to the Purdue Moves Scholarship. For more information visit our Financial Planning and Scholarships page!
7
DECEMBER
Callout
6 p.m., KRAN G016
1
February
Scholarship Deadline*
10
February
Deposit Deadline
$500 non-refundable deposit
May 11-June 9
Program Dates
*Students will be notified by mid-February of scholarship standing.
Marketing Management - MGMT 324
This course prepares students to think strategically about marketing in today’s global environment. After successful completion of this course, students have a basic understanding of the marketing concept, the marketing mix (product, place, promotion and price), segmentation, targeting, positioning, customer value, branding, services marketing, global marketing, marketing metrics, consumer and business behavior, ethics and social responsibility in marketing, market planning, market research, and competitive analysis.
International Elective - MGMT 390
Both courses will be taught by on-site local faculty.
