This page highlights the impact of the Daniels School of Business Marketing & Communications team. From brand strategy and storytelling to creative execution and digital engagement, our work shapes how audiences experience the school. The sections below reflect how intentional marketing and communications efforts support the school's priorities, strengthen its reputation and create meaningful connections with students, alumni, donors and partners.
The Impact Report captures the scope and outcomes of the Marketing & Communications team’s work over the past year. It highlights key initiatives, creative efforts and measurable results that demonstrate how marketing and communications support the Daniels School’s mission and long-term goals.
These highlights offer a snapshot of how strategic marketing and communications efforts translated into measurable results across brand, storytelling, enrollment and engagement.
Global keyword coverage expanded visibility across 63 countries during a major transition.
Growing traffic reflects increased demand for brand guidance and storytelling.
Strategic coverage amplified the vision for the new Daniels School building worldwide.
Integrated digital and web strategy supported sustained enrollment growth.
Strategic marketing drives awareness and demand for Daniels School graduate programs.
Video and social storytelling deepened connection with business audiences.
Visual storytelling connected athletics, leadership and business narratives. (Fall 2024)
