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About Us

At the Center for Business Communication, we create opportunities for students to sharpen their skills both inside and outside the classroom. Through case competitions, workshops, coaching and digital tools, students gain hands-on experience tackling real-world challenges.

By participating, you will:

  • Collaborate with a team to solve complex problems
  • Build meaningful social and professional connections
  • Enhance your résumé with practical experiences
  • Apply classroom learning to real-world situations

Our flexible “case community” allows you to engage at your own pace — whether through a single workshop or a full competition journey. We’re here to help you start, grow, and succeed in every step of your case experience.

Learn more about our team Contact Us

Center for Business Communication Awards

Excellence in Service and Leadership Awards

The center recognizes students who have positively contributed to the case community through their participation, service, and leadership.

Recent Recipients

Avery Lee

Avery has demonstrated remarkable initiative in creating workshops and has been actively involved with the Center for Business Communications (CBC). She consistently goes above and beyond what is expected of her, striving to provide the best experience for organizations partnering with the CBC.

Kacy Leavers

Kacy has proven herself to be a valuable member of the marketing team. During her senior year, she took the initiative to enhance and revamp the CBC website. Additionally, she has volunteered her time for both CBC-run events and other events we support, such as Powershift and the Big 10 Women’s Conference.

Viva Parmar

Viva has excelled in designing workshops and the accompanying materials. She maintains a high level of professionalism in her interactions with students, staff, and professors.

Dr. Sara Stein Koch Scholarship

The Center for Business Communication is honored to present the Dr. Sara Stein Koch Scholarship and Award annually to two outstanding rising seniors. The recognition is for student leaders returning the following fall to continue their involvement in case experiences. The one to two awardees demonstrate outstanding leadership and a growth mindset through participation and leadership to implement case experiences. These students encourage other students to be involved in the Center for Business Communication Case Community.

Young Lee, a business school alum, and his family have graciously endowed this award. Dr. Sara Stein Koch is a former director of the school's Undergraduate Program and the Center for Business Communication and has been a pillar to push Purdue students forward. Young Lee and the Daniels School are grateful for Dr. Koch and her many contributions.

Recent Recipients

Benjamin Gottlieb

Benjamin is an up-and-coming business student known for his success in case competitions. He and his team secured second place in the 2024 Kelley-Daniels Case Competition and achieved first place in the 2025 Larson Leaders Case Competition. Additionally, he is set to compete in the 2025 Wisconsin Invitational Consulting Case Competition on April 12.

Andrea Florendo

Andrea is the Student Director for the Center for Business Communications. She goes above and beyond for her team and the Center to ensure that operations run smoothly and efficiently. Her dedication to creating workshops and fostering the growth of the Center makes her an exceptional leader.