Partner Projects

AI for Gaming Analytics

For this project, students partnered with a gaming studio to help create reports on the game-creator economy. Students had to find ways to build data-science outputs rapidly through AI. ‘Vibe coding’ will be used in this project to align users of the game to help find content related to their likes. Students will rely heavily on AI to help make that decision alongside coding methods.

2026

Goal of the Project:

The project goal was to show how ‘vibe coding’ showcases swift, creative production of data-science deliverables. Along with that, leveraging AI into creating content features and summaries of creator builds and discussions.

Scope and Data:

Python, Azure, ETL, LLM, AI, Databricks, Prompting

Deliverables:

Student teams delivered:

Coding
Model for high-impact data-science
AI report on the impact of using it in the game for creator content

Integrated Business and Engineering Purdue University Daniels School of Business BS Integrated Business and Engineering

AI for Packaging Innovation

The project focused on defining what it meant to leverage artificial intelligence (AI) to accelerate packaging designs, enhance consumer relevance and optimize the time to market that maintained compliance, quality and sustainability. Student teams had to think strategically on what it meant to use AI for package designs and how that would benefit both the company and consumers. From timelines to consumer trends, all aspects of design production had to be considered to determine if AI use would be successful.

2026

Goal of the Project:

The project goal was to determine if using AI in packaging design would streamline the entire process to reduce time spent on design development or manual workloads without compromising regulatory or quality standards. Student teams had to identify how AI would be able to keep up with all current and future consumer preferences and trends for their products to ultimately be successful in the market.

Scope and Data:

The student teams had to consider data, AI capabilities, cybersecurity, governance, sustainability and scalability. They also had to answer strategic questions about how AI would reduce time spent for the company and what other models or workflow would be necessary for the project.

Outcome:

The project outcomes were to decide what would be achievable and needed, and a business case for the company to finalize a decision on how beneficial AI would be for them.

Integrated Business and Engineering Purdue University Daniels School of Business BS Integrated Business and Engineering

A Comprehensive Marketing Strategy for an Indiana-based non-profit

The project was to assist a local non-profit organization in expanding their geographical reach and inclusiveness to individuals from diverse backgrounds. The business challenge was to develop a comprehensive marketing campaign to broaden the company’s market reach.

2024

Goal of the Project:

The primary goal was to coordinate marketing efforts that led to significant improvements in the company’s market presence and engagement

Implement a digital marketing strategy and employing methods such as social media campaigns, search engine optimization (SEO), Google Ads and the development of Key Performance Indicators (KPIs) to measure the campaign's effectiveness
Implement a traditional, in-person marketing strategy to compliment digital efforts
Construction of a Diversity, Equity, and Awareness (IDEA) growth plan, and increasing overall market awareness of the company

Scope and Data:

Company supplied financial data related to marketing
Company provided samples of former traditional marketing campaign efforts
Microsoft Office for presentations and documentation.

Deliverables:

The solution was developed using a dual approach:

Student Team 1: This included social media campaigns, SEO, Google Ads, financial analysis and the development of KPIs.
Student Team 2: This involved strategizing in-person engagements, constructing an Inclusion, Diversity, Equity, and Awareness (IDEA) growth plan, and increasing overall market awareness of the company.

Outcome:

The coordinated marketing efforts offered improvements in the company’s market presence and engagement with a goal to increase social media following, higher search engine rankings, enhanced digital visibility and greater participation from various communities across the 13 targeted counties.

Business Administration Purdue University Daniels School of Business BS General Management

AI-Enabled Financial Reporting

For this project, student teams (upwards of 5 students per team) worked together to find an AI solution for the manufacturing firm. The goal was to make financial data-driven decisions faster by producing reports more quickly. Working alongside current analysts, it would simplify their work and help provide innovative solutions.

2026

Goal of the Project:

Project goal was to create an AI system that shortens time of running financial reports.

Scope and Data:

Financial data
Innovative news of current events
Excel models

Deliverables:

Student teams delivered:

20-minute presentation of the recommendations to company leadership

MGMT 310

Purdue University Daniels School of Business BS Finance

AI-Powered Auto Financing

This project focused on the usage of artificial intelligence (AI) to increase turnaround times for car financing at dealerships. The main issue was how long customers wait for finance managers to calculate all possible options for each customer and the potential of hurting their credit scores from hard credit checks being sent out too many different banks. The change here is to erase that middleman and have AI do all hard data analysis to speed up approvals for the finance manager.

2026

Goal of the Project:

The project goals were to increase speed and transparency for the consumer when buying a car and turning hour-long financing discussions into minutes. For the dealership, the project focused on increasing maximum profit and higher approval odds by having AI do the data processing to find best financial solutions for the deals they make.

Scope and Data:

AI would be used alongside the rules being entered into the software to give appropriate outputs to each customer. Customers were kept anonymous and needed their financial status to be able to use AI to automate their financing deal for the car they wanted. The process is input, rules for the AI engine, and the output.

Outcome:

The outcome was a pitch deck showing the statistics of how much faster it was to use AI at dealerships to close out deals.

Integrated Business and Engineering Purdue University Daniels School of Business BS Integrated Business and Engineering BS Finance

Aligning Financial and Economic Analysis in the Product Selection Process

In 2024, the partner was notified by the United States government that all manufacturers must meet the prescribed 2030 Emissions Standards as set forth by the Environmental Protection Agency (EPA). The partner presented the students with three product options, from which each team chose one for the company to focus on based on financials, projections, and economic indicators.

2025

Goal of the Project:

Create a 10-minute presentation that provides an overview of market conditions, financial analysis, and economic sensitivity analysis. Based on this, recommend which product the company should focus on.

Scope and Data:

The students conducted research on industry and government standards. They performed an NPV analysis for each product to identify the best way forward financially. They then presented their findings from an economic sensitivity analysis and identified factors that could alter the recommendation of the optimal product to focus on.

Outcome:

Each team submitted a recorded presentation with documentation that was judged by alumni and faculty. The top five teams presented their research findings, NPV analysis, and economic sensitivity analysis along with the recommendation of which product to focus on. Further, the partner gained creative insights into how they should consider economic sensitivities in their decision-making process.

MGMT 310 – Financial Management

Daniels School of Business

Artificial Intelligence in Accounting

Teams composed of 3-4 students identified two firms' income statements in Excel and built vertical and horizontal analyses to then compare the two firms on any noticeable differences by building relevant charts. After manually doing this in Excel, they then had to repeat the analyses and charts using Artificial Intelligence (AI). When using AI, details about the input prompts and outputs had to be recorded. The differences produced by the students first and then AI had to be analyzed to see if any further information was helpful in identifying firm financials.

2025

Goal of the Project:

Understand how AI can be useful when creating an analysis or chart
Record any challenges or ease of use by implementing AI
Use AI to dig deeper into what causes differences in vertical versus horizontal analysis

Scope and Data:

Students were able to:

Download income statements from two firms into Excel
Produce and compare charts
Use AI to redo and identify differences

Deliverables:

The student teams had to deliver:

Executive summary of learning outcomes
Video recording of the 6-minute presentation to company leadership

MGMT 349

Accounting Purdue University Daniels School of Business BS Accounting

Acquired Company DEI Strategy Development to Align with Fortune 500 Company

The company partner, which produces, distributes and sells non-alcoholic (soft drinks, juices) and alcoholic beverages (malt beverages, rum, beer), partnered with the Master of Science Human Resource Management program. The student team designed a DE& I strategic plan to integrate the acquired brewery into Fortune 500 ownership. The team conducted meetings with DE&I leadership craft sites and the surrounding community to gain insight into initiatives, strategies, and definitions for both the conglomerate-owner and craft beer partners. In addition to internal research, the student team investigated and researched external strategies for DE&I from peers and competitors, including benchmarking and SWOT analysis.

Goal of the Project:

The project's goals were to research and understand internal and external DE&I strategies while evaluating best practices across people, sales and marketing, operations, and community functions, as well as understanding the brewery's unique culture through its mission, vision, core values, and commercial priorities. Finally, develop and propose a DE&I strategy for the brewery with actionable routines and resources to maximize the effectiveness and sustainability of the strategy.

Scope and Data:

Internal research through meetings and discussions.
External benchmarking and SWOT analysis.
Assessment of the brewery's mission, vision, core values, and commercial priorities.

Deliverables:

An integrated DE&I strategy tailored to the acquired brewery and AB InBev.
An executive summary with an operating budget for implementation.
A virtual presentation and detailed documentation including methodologies, strategies, outcomes, and recommendations.

Outcome:

The team developed an integrated DE&I experience that is still unique to acquire the brewery's specific structures and individual culture while maintaining the larger company culture and operational procedures. This executive summary was presented to leadership, inclusive of an operating budget for implementation across all functional channels, including sales, distribution, manufacturing, etc.

Human Resource Management Purdue University Daniels School of Business MS Human Resource Management

Automated Warehouse Inventory Allocation

Student teams had to improve supply chain management throughout the company’s three warehouses to have sufficient product availability to meet consumer demand. Student teams had to automate the proportional factor calculation that the company uses to spilt product between the three warehouses. They had to analyze how accurate it has been to consumer demand for each product they offer. As this directly impacts revenue loss and brand goodwill, students had to take impound dates (expiration dates of products) and sales based on each warehouse into a useful Excel spreadsheet that automates all the company’s product statistics.

2025

Goal of the Project:

Automate percentage of orders from customers per regional warehouse locations into a “proportional factor” calculation.
Use the proportional factor calculation to ensure sufficient supply in each regional warehouse.
Identify batch ages at warehouses to ensure inventory is sold before impound date.
Help determine warehouse capacity levels based on product inbound to the hub warehouse to create proactive strategies to lessen capacity issues.

Scope and Data:

Student teams looked at customer ordering patterns to determine proportional splits among the three warehouses. They analyzed batch ages to ensure inventory will get sold before its expiration date. A final recommendation was proposed on how to better ensure product availability in the company’s three main warehouse hubs.

Deliverables:

Creation of an automated proportional factor calculation for inventory splits of the warehouse to provide better product availability for consumers.

Supply Chain and Operations Management Purdue University Daniels School of Business MS Global Supply Chain Management

Analysis of Frontline Retention

The project is an analysis of frontline retention at a manufacturing plant and distribution center. The objective is to provide recommendations to the business on how we might hire more effectively and reduce attrition.

Project 1:
Evaluate and recommend a model to most effectively engage new hires from when they receive an offer to first 90 days of employment by evaluating the touchpoints experienced during that timeframe (approx. 120 days).

Project 2:
Identify methods to improve forklift operator role attraction and retention.

2024

Goal of the Project:

The objective is to provide recommendations to the business on how we might hire more effectively and reduce attrition.

Scope and Data:

Available information sources for Project 1 include:

EVP campaign tracking methods
Applicant flow and hiring outcomes
New hire survey and WAVE survey results
New employee orientation materials
Turnover data
Access to site for observation

Available information sources for Project 2 include:

Warehouse turnover data
Applicant flow and source information
Job Design – current and aspirational
Automation and digital design outlook

Deliverables:

Project 1:
Students will analyze the effectiveness to:

Capture new candidates
Improve awareness of benefits
Improve knowledge of core programs
Overall satisfaction with joining
Design options to elevate new hire onboarding
Recommend a model that will best accomplish the factors listed above

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

Best Equipment Availability

In this project, students helped the company develop actionable, equipment-quality insights from their excellence team. The insights took form in analyzing many different areas of the business, from manufacturing to industry benchmarking.

2026

Goal of the Project:

The project goal was to find the best practices to run their team in equipment quality.

Scope and Data:

High-level data assessment
Benchmarking Analysis
Original Equipment Manufacturer Analysis
Refurbished Equipment Analysis
Building a Sustainability Plan

Deliverables:

Student teams delivered:

A strategic analytical plan based on best practices data presentation to company leadership.

Purdue University Daniels School of Business BS Business Analytics and Information Management

Assessing and Qualifying IT and Operations Suppliers

The industry partner heavily relies on external suppliers for critical IT and operations services. The performance and reliability of these suppliers can significantly impact the industry partner's operational efficiency, cost-effectiveness, and overall organizational success. Ensuring the quality and risk assessment of these suppliers is paramount to the industry partner.

Procurement lacks resources or tools to manage supplier risks and relies heavily on manual activities. The function also lacks a balanced scoring matrix to proactively manage supplier risk and relationships.

IT and operations services spends ~$1b annually across 2,300 suppliers (Tier 1: 36 suppliers with $0.7b spend, the remainder Tier 2-4)

The industry partner is seeking a comprehensive and data-driven model to build an IT and operations supplier risk qualification and evaluation model.

2024

Goal of the Project:

Create a robust and data-driven framework for assessing and qualifying IT and operations suppliers, thus enhancing the vendor selection and risk management program. The project will leverage various industry partner and external data sources, including historical supplier performance data, industry benchmarks, and external risk indicators, to develop a comprehensive evaluation model and scoring tool.

The model should consider factors such as financial stability, operational capacity, cybersecurity preparedness, and compliance adherence, to name a few considerations.

Scope and Data:

Vendors

Vendors that are referenced in the abstract will be 36 in number, and segmented as Tier 1 under the IT&Operations category

Key risk indicators dimensions and availability

Industry partner requires 6 but is not limited to macro dimensions of KRI and 5 qualification criteria
Students are expected to review all publicly available information in order to build the predictive model.
Historical data related to SLAs and IT security risks will be provided by the industry partner.
We also expect that the students will utilize algorithms, data analytics and machine learning techniques they have learned and used in academia.

Deliverables:

Our expectation is that the students will create a risk qualification and evaluation predictive model for Tier 1 IT and operations suppliers that the industry partner can easily use to make decisions through the overall supplier lifecycle process, in particular to mitigating risks.

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

Boosting Revenue Through Marketing

For this project, students worked on building a marketing strategy that will boost revenues while maintaining the brands' heritage and premium products. Students accessed the current business model, brand equity, and its competitive landscape to further understand how the company stands in the market.

2026

Goal of the Project:

The project goal was to help create a marketing brand strategy to boost the company’s revenue to $2 million.

Scope and Data:

Identifying higher-margin growth pathways
Subscriptions
Seasonal strategies
Brand-led demand generation

Deliverables:

Student teams delivered:

A strategic marketing plan presentation to company leadership

MGMT 429

Marketing Purdue University Daniels School of Business BS Marketing

A Change Management Strategy for Improved Leadership and Front-Line Collaboration

The company faced a challenge in improving communication and operational efficiency between leadership and front-line employees. The existing communication practices were fragmented across various business units, including centralized headquarters, distribution centers and other decentralized units of varying sizes. The lack of cohesive communication tools, defined meeting structures and clear reporting mechanisms contributed to inefficiencies and misalignment between teams. The company aimed to address these issues by developing a comprehensive change management strategy that would improve internal communication and overall productivity.

2024

Goal of the Project:

The student team was tasked with developing a change management strategy that would enhance communication between leadership and front-line employees across both centralized and decentralized business units. The strategy was to focus on selecting appropriate communication tools, platforms and frequencies, as well as optimizing meeting structures, including content, metrics, attendance and cadence. Additionally, the team was expected to consider policies, feedback loops and accountability mechanisms within the constraints of existing resource limitations. The final deliverables should offer clear guidance on communication platforms, content and reporting structures to create a more connected and efficient work environment.

Scope and Data:

A comprehensive analysis of current communication practices and inefficiencies
A set of recommendations for communication platforms, tools, and methods tailored to the company’s decentralized and centralized units
A redesigned meeting structure with clear guidelines on content, attendee participation, and frequency
Proposed policies for feedback loops, accountability mechanisms, and performance metrics
A roadmap for implementation, with a focus on achievable solutions given the company’s existing resource constraints
Access to survey current employees and digest data collected

Outcome:

The student team delivered a detailed change management strategy that included:

A comprehensive analysis of current communication practices and inefficiencies
A set of recommendations for communication platforms, tools, and methods tailored to the company’s decentralized and centralized units
A redesigned meeting structure with clear guidelines on content, attendee participation, and frequency
Proposed policies for feedback loops, accountability mechanisms, and performance metrics
A roadmap for implementation, with a focus on achievable solutions given the company’s existing resource constraints

The final recommendations aimed to foster a more connected and efficient work environment by streamlining communication, ensuring accountability, and improving cross-functional collaboration.

MGMT 69000 Industry Practicum

Business Analytics Purdue University Daniels School of Business Online MS Business Analytics

Classification Algorithm

Students worked alongside a company with a diverse portfolio of brands across many different categories, from food to outdoor, appliances and much more. Due to these multiple categories, the company needed the students to develop an algorithm that classifies their units faster. It will also need to identify missing or mislabeled units. The accuracy needs to be high where the fields are outlined well into the algorithm.

2026

Goal of the Project:

The project goal was to develop an accurate and explainable algorithm that leverages trusted internal data and delivers high-quality classification accuracy.

Scope and Data:

Data of current units in holding
Fields the company wants to prioritize into the algorithm
Procurement knowledge

Deliverables:

Student teams delivered:

An algorithm that meets all the needs for the company

Purdue University Daniels School of Business BS Business Analytics and Information Management

Commercialization Strategy for Nutrition Innovation

This project featured a partnership with students to help create a marketing campaign that will bring in the necessary funding to get the company’s product out to the market. They want to also attract consumers to take interest in the product. This specific gut-targeted nutrition aid requires no regulatory approval as all the ingredients are GRAS-approved and a part of the food supply. They have run clinical trials with individuals who suffer from gut-related issues and have seen great success in just 2 weeks. Having a natural product with great results is a good way to showcase the product. However, they need to commercialize this product and receive funding to do so, which is the current problem.

2026

Goal of the Project:

The project goal is to create a compelling story that helps get commercial funding for the brand’s new product for health issues.

Scope and Data:

Clinical trial results
Ingredients
Potential investor profiles

Deliverables:

Student teams delivered:

A strategic marketing plan that helps reach the company’s message to support its funding efforts.

MGMT 65810

Marketing Purdue University Daniels School of Business MS Marketing

Developing a Predictive Tool for Better Partnerships

Student teams worked on developing a better way to improve prediction of celebrity value to create possible contracts with them. Due to the brands' celebrity network, it's important to have a good understanding of contract negotiations. Considering celebrities' current and future relevancy, wealth, public perception and overall persona are all important factors to create predictions.

2026

Goal of the Project:

The project goal will be to develop a better way to predict celebrity value for the brand. This tool is especially important as it promotes the brand's product and boosts revenue.

Scope and Data:

The students used the company’s datasets and past celebrity work to determine what factors are most important.

Deliverables:

Student teams delivered:

Presentation to company leadership
The predictive tool
Mock forecasts of possible future partnerships

MGMT 463

Supply Chain and Operations Management Purdue University Daniels School of Business BS Supply Chain and Operations Management

Analyze the Market of Hydroponic Equipment Distribution

Undergraduate student teams will work to analyze the market of hydroponic equipment distribution.

2024

Goal of the Project:

The principal aim is to identify leading hydroponic equipment suppliers within the USA and globally, evaluating their potential for licensing partnerships concerning our innovative Rotary Aeroponic® system design and increasing our base of seed pod subscriptions, particularly within the context of their existing grow tent offerings.

Scope and Data:

This study is primarily interested in equipment suppliers and not input suppliers (providing consumables such as growing media and fertilizers).

Deliverables:

Students will determine the recommended pricing for the complete grow-tent and seed pod systems.

Management Consulting

Business Administration Purdue University Daniels School of Business BS General Management

Balancing Vehicle Pool Network

The Partner’s program provides unparalleled flexibility, allowing customers to rent vehicles, even on a daily basis. One of the program’s key benefits is the availability of vehicles "in-market," ready for immediate use when needed. This raises a critical operational question: Where should they strategically deploy vehicles to maximize customer benefits and optimize utilization?

2025

Goal of the Project:

Develop a data-driven model or framework to determine the optimal locations and sizes of vehicle pools, guided by insights into customer demand for access.

Scope and Data:

Key Datasets:

Telematics data
Asset Management Platform
Storage location data
Market demand data

Context Data:

Company research
Industry research
Operations and logistics research

Outcome:

The student team created a configured data model and code that is able to be taken in-house to reproduce optimized recommendations. They delivered a report that included research findings, the solution approach, insights gained, the recommended model, and next steps for the company. They then presented the final product to the leadership team using a PowerPoint deck.

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

Building Supply Chain Resilience Through Transparency, Diversification, and Risk Management

This project addressed supply chain instability affecting a company in the energy and materials sector. Students were challenged to develop a strategic approach to improve the resilience of the company’s global supply chain network. The focus was on building transparency, diversifying sourcing, modernizing outdated systems and embedding proactive risk management practices to mitigate future disruptions and support sustainable growth. Two specific disruptions — a national rail strike and a fire at a supplier's facility — were used as case scenarios to analyze operational vulnerabilities and flow impacts.

2025

Goal of the Project:

The primary goal was for student teams to:

Analyze the company’s current supply chain structure, systems and vulnerabilities.
Identify strategies to enhance transparency and data visibility across suppliers and partners.
Recommend diversified sourcing models to reduce reliance on single-source suppliers.
Propose risk management frameworks aligned with industry best practices.
Suggest modernization opportunities for digital systems and operational processes.
Create impact flow analyses for two disruption scenarios to inform future risk mitigation planning.

Scope and Data:

The industry partner provided an overview of existing supply chain processes, recent disruptions and internal performance data.
Students conducted industry benchmarking, academic research and stakeholder interviews.
Tools used included supply chain mapping, SWOT analysis, risk assessment matrices and ERP evaluation frameworks.
Disruption scenarios — a rail strike and fire at a key supplier facility — were modeled to analyze upstream and downstream impacts using impact flow charts.

Deliverables:

Student teams delivered a comprehensive supply chain resilience strategy and executive-level presentation. Key deliverables included:

A phased roadmap for implementing diversified sourcing and digital modernization.
A supplier risk scoring model and monitoring system.
Technology recommendations to increase supply chain transparency and responsiveness.
Risk impact flow charts detailing the effects of the rail strike and fire disruption across supply chain nodes.
Long-term risk mitigation strategies tied to sustainability and growth objectives.

Integrated Business and Engineering Purdue University Daniels School of Business BS Integrated Business and Engineering

Consumer Behavior and Demand Analysis

Students partnered with the company to develop a marketing strategy that is grounded in consumers behavior and long-term demand shifts. The project focused on understanding how consumer behavior, in a post-COVID environment, influenced their views on using garment care services. The student teams were able to analyze who the consumer is today and how their current decisions will shape service decisions from now to the next 15 years.

2026

Goal of the Project:

The project goal was to analyze consumer behavior in how willing they are to pay for garment cleaning services post-COVID. Student teams had to come up with marketing strategies that will drive consumers to purchase these services, based on researching trust, convenience and sustainability on the consumer to use the services. Ultimately, the goal is to provide the company that offers these services a strategic direction to grow and create value for the consumer.

Scope and Data:

Students analyzed consumer patterns in garment cleaning services to determine the best way to market these services. They had to research clothing habits, work patterns, value, convenience, trust, risk perception and sustainability that directly influences why or why not consumers choose a garment cleaning service.

Deliverables:

The project outcome was to present to company leadership the best market to tap into for consumers who are most likely to use their services and create value for the next 5-15 years.

MGMT 42900

Marketing Purdue University Daniels School of Business

Developing an Optimal Solution Tool for Decision-Making

Student teams helped develop a tool that the company can use to simulate outcomes for each possible decision the company can make based on data. The tool will be built on historical data and take into account the variability that exists in that line of work. The goal is to predict better outcomes for big decisions to see if they’re worth pursuing. This tool will mainly focus on production inventory first.

2026

Goal of the Project:

The project goal will be to develop a decision support tool. The tool will be limited to production inventory decisions.

Scope and Data:

The students used Python and/or R, and Excel for the project. The company provided students with datasets and internet resources to support the project.

Deliverables:

Student teams delivered:

Final slide deck and presentation to company leadership
Short video for award competition
Coding results
Detailed project report about their approach
Project poster

Purdue University Daniels School of Business MS Business Analytics and Information Management

Country Intelligence Web Mining

The Partner uses publicly available web sources to build country intelligence briefs. These sources can be scrapped to automate the data collection process and compiled into a dashboard to provide the latest data to create briefs.

2025

Goal of the Project:

The Partner needed country dashboards that web-scrape publicly available data sources to display relevant data. They aimed to develop a ranking/ML model that uses country information and pertinent defense activity to propose further avenues for investigation. The Partner sought to accelerate findings and insights by creating a model that indicates the most salient defense activity for a given country.

Scope and Data:

The students used Python, automation, web-scraping, data visualization and ML to produce the desired deliverables.

Outcome:

This team produced dashboards that display relevant country information, which can feed into building a PowerPoint brief about the country. The Python/ML model identified information that should be investigated further, and all relevant codebases and documentation were delivered.

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

Drone Infrastructure Audits

For this project, the purpose was to create a better way to inspect American infrastructure. The current method is using drone technology to have a way to audit these roads. However, this technology isn’t centralized, and it makes it hard for civil engineers to access that data in real-time. The Department of Transportation needs a better system to push off these images and make analyses to access to start work on these major roads faster.

2026

Goal of the Project:

The goal of this project is to create a centralized, drone-enabled infrastructure inspection for auditing purposes of American roads.

Scope and Data:

Examine regulatory and compliance considerations
Evaluate drone brands to see which is best to use
What areas of the country would adapt or not adapt this technology

Deliverables:

Student teams delivered:

Analysis of market landscape, segmentation/demand forecasting, cost-benefit analysis, regulatory and compliance review, entry/growth strategies and competitive positioning.

Capstone

Integrated Business and Engineering Purdue University Daniels School of Business BS Integrated Business and Engineering

Controllable Sources of Emissions

The report developed by a group of students from MU in early 2023 focused on emissions related to packaging and shipping, which fall under Scope 3 emissions. While this is an important area, Scope 1 and Scope 2 emissions often serve as the starting point and primary focus for many of our customers. Therefore, addressing these more direct and controllable sources of emissions may offer a more immediate and meaningful impact for our stakeholders.

2024

Goal of the Project:

Define the scope 1, scope 2, scope 3 for a company, a typical but complicated version of a supply chain solution provider.
Set up a quotative model or framework for calculation of these scopes, define the input, restriction and output of the model.
Create a dashboard for visualizing the output of the framework.
Identify the areas for improvement or an action plan regarding these respective scopes.
Identify online sources for publishing carbon targets and CRS.

Scope and Data:

Utility Bills: Please provide energy, water, and steam bills. These can be obtained from the Accounting department.
Shipping Information: Shipping details should be collected from the Planning or Supply Chain Management (SCM) team.
Additional Information: Include any other relevant data that may be required to complete the analysis.

Supply Chain and Operations Management Purdue University Daniels School of Business MS Global Supply Chain Management

Increasing Recreational and Wellness Use

Students worked with the recreational and wellness center to develop a marketing strategy that will address why there has been a decline in membership and engagement across the university community. The project will explore topics of health, fitness, and wellness behaviors that differ across certain groups and how to best engage them. Students also examined local competition from off-campus and fitness alternatives, and other factors that examine social and personal habits and influences.

2026

Goal of the Project:

The project goal was to understand engagement patterns at the center to understand why usage rates have been low. They want to develop a strategic marketing plan to change that and increase usage rates again.

Scope and Data:

Data of current memberships
Membership participation
Consumer behavior data insights

Deliverables:

Student teams delivered:

A strategic marketing plan based on marketing principles

Marketing Purdue University Daniels School of Business BS Marketing

Inventory Management Efficiency

For this project, student teams worked together to create better efficiency of inventory management for the company. Currently, an appraisal tool is being used, but it is a very tedious process and takes a lot of time to appraise vehicles. The plan is to use a system to get appraisals done quicker to spend more time on other important work factors.

2026

Goal of the Project:

The project goal is to decrease the amount of time the company spends on appraising vehicles. The goal is to put data into Excel and have it generate the best value or car for its customers. The goal would also direct clients to access this tool online, where they can value the cars they are looking for faster. It would also be implemented into a regular operating system for the company.

Scope and Data:

Vehicle data
Excel model tool

Deliverables:

Student teams delivered:

An Excel model where vehicle data can be stored and put into a model where it will output the best vehicles for its current customer.

Integrated Business and Engineering Purdue University Daniels School of Business BS Integrated Business and Engineering

Defining & Launching a Custom Manufacturing Cloud Platform

The Partner developed a highly customizable manufacturing cloud platform designed to integrate with existing systems and fill technology gaps for small to midsized manufacturing companies. The company faced the challenge of defining the customer experience, branding, and messaging for a successful product launch, targeting business owners who may have previously invested in large ERP systems that failed to fully meet their operational needs.

2025

Goal of the Project:

Develop a market-tested launch plan that defines the customer experience, creates messaging aligned with customer needs, and provides pre- and post-launch recommendations. The plan was to be informed by interviews with manufacturing leaders, research on ERP system limitations, and evaluation of how to effectively demo a fully customizable product.

Scope and Data:

Key datasets:

Interviews with small manufacturing company leaders
Research on ERP system capabilities and gaps
Market research on small business technology adoption

Context data:

Company strategy and platform development materials
Industry trends in manufacturing technology, AI, and IoT
Best practices for technology product launches

Outcome:

The student team delivered a comprehensive launch framework, including:

A defined customer experience model
Market positioning and key messaging tailored to manufacturing CEOs
A demo and trial approach for showcasing a customizable product
Pre- and post-launch action plans
A presentation of findings and recommendations to company leadership

Purdue University Daniels School of Business Boilermaker Consulting

Net Cost of Prescription Analysis

In this project, students worked on helping the company create a standard, accurate reconciliation model that integrates medical discounted rates to prescription costs. As costs for drugs increase, they need to find a way to tackle this issue and implement changes to employer plans and other health insurance plans. Overall, health systems need to understand the true net cost of their prescription benefit design.

2026

Goal of the Project:

The project goal was to assess the data, improve financial data visibility and transparency, and use true net cost to inform pharmacy and benefits strategy.

Scope and Data:

Current costs
Data in drug, health plan, and rebates spending

Deliverables:

Student teams delivered:

A strategic analytical report based on current costs for medical drugs.

Purdue University Daniels School of Business BS Business Analytics and Information Management

New Medical Technology Marketing Strategy

In this project, students worked as consultants to find strategic marketing tactics for the company. As the company develops an ear-based blood pressure monitoring system, they need help creating a comprehensive plan for market support.

2026

Goal of the Project:

The project goal was to create a comprehensive marketing strategy that will support market entry and early adoption.

Scope and Data:

Analyze current and potential competitors
Industry landscape
Consumer health understanding
Technology adoption
Risk and trust perception
Target customer segments

Deliverables:

Student teams delivered:

A strategic marketing plan presentation to company leadership.

MGMT 429

Marketing Purdue University Daniels School of Business BS Marketing

Operations and Supply Chain Excellence Index

This project will explore the development of a scalable, data-driven industry benchmarking index designed to identify and recommend standards of industry excellence. This initiative will progress through three structured phases: feasibility analysis, model design and proof-of-concept validation, ensuring technical rigor and practical applicability. Each of these phases will enable the industry index to benchmark and establish standards of excellence within operations and supply chain management.

2026

Goal of the Project:

The primary goal was for student teams to establish a unified framework to measure operational performance across key supply chains and manufacturing functions. Teams provided data-driven benchmarks that allow organizations to compare themselves against industry leaders and emerging best-in-class performers. Throughout the project, teams identified operational strengths, gaps and opportunities for targeted improvements.

Scope and Data:

The project focused on evaluating public data quality and identifying where private datasets add precision and value. Teams developed a prototype index using combined datasets and validated through external partnerships. Students will provide a roadmap and proof of concept for a sustainable industry benchmarking index targeted sector (automotive, life sciences, industrial machinery).

Deliverables:

Student teams delivered a financially validated model and recommendations for establishing a long-term index.

Integrated Business and Engineering Purdue University Daniels School of Business Krenicki Center for Business Analytics & Machine Learning BS Integrated Business and Engineering

Repeatable Supplier Pick Model

Currently, the company is facing challenges in having a reliable supplier. Supplier performance has been inconsistent and shows low signs of reliability. The company is on the hunt for a better supplier but is dependent on making that decision on data. The goal is for students to help determine what factors are the most important to consider when deciding.

2026

Goal of the Project:

The project goal is for the company to select the best supplier based on the data each of them has earned. That is why a predictive model needs to be produced to select the best supplier. It will estimate the delivery performance for a new order and its support objectives, repeatable supplier selection.

Scope and Data:

Will examine suppliers' delivery standards
Order histories

Deliverables:

Student teams delivered:

A predictive model to select supplier
A list of possible new suppliers given a purchase order

Purdue University Daniels School of Business BS Business Analytics and Information Management

Strategic Marketing Plan

This project focuses on creating a thoughtful marketing plan for a local funeral chapel. The plan is to highlight its services and boost engagement. It will showcase all its offerings in the plan. The students will have to get a good understanding of its current landscape in the market and see how that currently affects its target market. The overall goal is to boost and expand that.

2026

Goal of the Project:

To develop a strategic marketing plan to drive engagement for funeral care and chapel services.

Scope and Data:

Use of Marketing Mix (product, price, place, promotion)
Define current landscape
Define target markets
Actionable strategies based on data given

Deliverables:

Student teams delivered:

Situational analysis
Strategic recommendations
Marketing ideas
KPIs

MGMT 324

Marketing Purdue University Daniels School of Business BS Marketing

Understanding Behavioral Factors Behind Space Usage

For this project, students partnered with a local design space to understand why members and non-members use or do not use their space to create. They need to determine if this is due to the resources, equipment, training or any other possible reasons that affect their decision to go into the space.

2026

Goal of the Project:

The project goal was to boost usage rates as they currently sit low. The local design space wanted a report on why or why not people chose to participate.

Scope and Data:

Current profiles of members
Data on usage in a week
Researching the space and understanding it well to promote it

Deliverables:

Student teams delivered:

Behavioral personas
Possible trainings materials
Strategic recommendations (trial passes, peer-led demos, exclusive learning events, etc.)

MGMT 421

Marketing Purdue University Daniels School of Business MS Marketing

Campaigning in School Nostalgia

Student teams worked on developing a marketing campaign on school datebooks since it became a viral moment on TikTok. The company offers the datebooks for purchase and is trying to campaign off the trend. Students used feelings of nostalgia to drive the campaign and analyze how this consumer behavior can influence awareness of the product to purchase.

2025

Goal of the Project:

Use power of nostalgia, identity and emotional connection to influence campaign
Create digital platforms and messaging marketing strategies to target audience better

Scope and Data:

Students used marketing tactics that created feelings of nostalgia, emotional connection and digital brand strategies to resonate with target audiences.

Deliverables:

Student teams delivered:

Final recommendations presentation to company leadership

MGMT 421

Marketing Purdue University Daniels School of Business BS Marketing

PO Lifecycle Monitoring and Predictive Risk Scoring

Student teams will work on surveying AI and machine learning products to gain an understanding of common industry methods for the company. The project will be catered towards the Global Supply Chain division to help implement a data-driven framework that tracks orders in real-time and their potential risks in operations. Potential risks could be delays, cost overruns, geo-political and performance issues. This will improve decision-making, optimize resource allocation, and strengthen the overall supply chain. Students also provided support to enhance procurement efficiency and risk management for the company.

2026

Goal of the Project:

The project goal will be to enhance visibility in supply chain operations. The company needs a way to move better within their operations and take better ownership with it. Implementing AI will possibly help, and students will help determine that.

Scope and Data:

The students used AI, machine learning software and company supply chain datasets. Students also researched and read academic journals or other publications to further their knowledge within this sector.

Deliverables:

Student teams delivered:

Presentation of the PO Lifecycle Monitoring and Predictive Risk Scoring program to company leadership
Written report of project
The proposed ‘why’ on the way they approached this project

Integrated Business and Engineering Purdue University Daniels School of Business BS Integrated Business and Engineering

Comprehensive eCommerce Strategy

For this marketing project, students will partner with a watch business aiming to develop and implement a robust online eCommerce strategy to expand its market reach and drive sales. The project will involve analyzing the brand's current positioning, identifying key target audiences and assessing market trends in the competitive luxury and mid-range watch industry. Students will design a comprehensive eCommerce strategy, focusing on website design, user experience, digital marketing campaigns and potential integration with social media platforms and marketplaces. Additionally, students may explore the development of a prototype or mock-up for the online store, showcasing features such as intuitive navigation, product customization options and secure payment solutions.

2025

Goal of the Project:

The goal is to deliver actionable insights and strategies that align with the business’s vision and objectives, ensuring a seamless transition to a strong online presence.

Scope and Data:

Student teams acted as marketing consultants, conducting a comprehensive analysis of the company’s existing digital presence and identifying opportunities in the online marketplace. This included researching viable selling platforms, evaluating the current website and crafting a digital advertising strategy. The project concluded with a client-ready presentation and supporting documentation.

Deliverables:

eCommerce Platform Analysis Document: A comprehensive, research-based report was developed comparing Amazon, Shopify, Etsy and other relevant eCommerce platforms. The analysis covered each platform’s pros and cons, fee structures, logistics considerations, audience reach and brand alignment. The report concluded with tailored recommendations aligned with the business’s specific goals.
Google Ads Strategy Brief: A strategic brief was created outlining high-performing keywords supported by data, along with recommended ad copy and calls-to-action. It also included targeted advertising strategies and budget guidance to help optimize the effectiveness of future Google Ads campaigns.
Website Optimization Recommendations: Visual mockups and annotated recommendations were developed to propose improvements to website layout and conversion paths, refine messaging and user flow and implement SEO best practices, all aimed at enhancing overall site performance and user experience.
Shopify Add-On & Upselling Strategy: A curated list of recommended Shopify apps and plug-ins was presented, featuring tools for cross-selling and upselling, customer reviews and trust-building, inventory and shipping integrations, and product customization and bundling options to support sales growth and operational efficiency.

A presentation was delivered summarizing core research findings, key strategic recommendations and visual examples to guide the client in envisioning the next steps.

MGMT 429

Marketing Purdue University Daniels School of Business BS Marketing

Rural Development Website Analytics

This project is to address the challenges of how to have a descriptive, system-wide understanding of visitor trends and characteristics and a deeper understanding of potential web barriers that visitors might encounter when specifically visiting a rural development website. As those visitors who visit the rural development website often seek critical programs and funding information, it is important for the company to understand what barriers they face when visiting. Understanding these problems will be critical to further improve digital services and AI-enabled support tools.

2026

Goal of the Project:

The project goal is to deliver a descriptive exploratory analysis of visitors across all the company’s websites, highlighting overall trends, visitor characteristics, and high-level engagement patterns. A more focused clustering and profiling analysis of visitors to the company's rural development website is to also be delivered as specific insights, which is especially important for this site.

Scope and Data:

Student teams were able to analyze how AI-powered chatbots and digital assistants help improve customer service and make it easier for users to find all the information they need on the website alone. Students were also provided with user characteristics and how to further assist them given previous experiences.

Deliverables:

Project deliverables were executive briefings defining the projects' scope, analytical approach, and execution readiness showcasing timelines, well-served and underserved users from the rural development site, and recommendations on digital and AI-enabled improvements.

Business Analytics Purdue University Daniels School of Business

Vehicle Supply Chain Efficiency

For this project, students partnered with a car maker manufacturing company to address its supply chain issues. As a lot of their products can be produced overseas, it already takes a while to get it shipping into the US. Due to that, whenever there is a change in production, it can disrupt the line and cause shortages or costly fixes. Especially when the products are already in route and now, they cannot be used. Overall, the company needs help on what the best way to fix these problems are and how oversea parts change and how the vehicle ordering process is changing as well.

2026

Goal of the Project:

The project goal was to identify the barriers that are affecting the supply chain. They need to address the question of what is changing along the way and how that affects timing.

Scope and Data:

Vehicle part shipping data
Supply chain metrics

Deliverables:

Student teams delivered:

A tool where they can order the proper parts more accurately and decrease constant changes.

MGMT 478

Business Analytics Purdue University Daniels School of Business BS Business Analytics and Information Management

Consolidation of Client Records

This project consisted of working alongside the company’s client to help their client consolidate their customer records. As customer records were often duplicated within the same software or in various other multiple systems at the same time, it made it harder to standardize a simple, more efficient process. By completing the project goal of consolidating customer data into a single system and making sure all customer data is verified and complete (phone numbers, emails, postal addresses, etc.).

2025

Goal of the Project:

Consolidate into a single source
Reduce duplicates
Contact records complete and verified
Enrichment transparency
Produce actionable insights to group segments to improve campaigns and conversion rates
Establish operational sustainability to maintain data over time

Scope and Data:

Students worked with CRMs, auction platforms, sales data, email lists, spreadsheets and third-party providers to find missing data. They also analyzed historical purchase records to build personas, buy-pattern models, and marketing segments. By doing this, they were able to help the client have more targeted insights within their customer records.

Deliverables:

The student teams had to deliver:

Presentation to company leadership
Persona and buying-pattern report with marketing segment and channel strategy recommendations
Recommendations for ongoing data governance, privacy compliance, and measurements
Verified customer dataset

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

Consumer Product Marketing Strategy

For this marketing project, student teams played the part of consultants to decide if offering Storebrand Sweet Potato Waffle Fries is a good idea. Teams had to determine how to market to audiences and how to properly launch this new product to attract potential buyers. The marketing tactics had to be considered for media, in-store promotions, ads and other platforms.

2025

Goal of the Project:

Further competition in frozen food offerings
Increase Storebrand market share
Introduce new product
Excite customers
Provide guidance for strategic planning on successful launch

Scope and Data:

Sweet potato fries' trends were given to show how popular they are among consumers. Student teams also had frozen potato product metrics like sales and overall product performance over the last 52 weeks. Current assortment of competitors' products, customer dimensions and products bought alongside fries were also given to aid students in making their final verdicts.

Deliverables:

Decide if product launch is a good decision
Identify target audience
Present recommendations on strong advertainment creation

Marketing Purdue University Daniels School of Business BS Marketing

Developing a Supportive Marketing Strategy for Growth

Student teams helped develop a comprehensive marketing strategy to help business growth. This project was meant to be creative in nature to let students decide the best way to approach the problem. By analyzing the business model, growth opportunities and data, students were able to create well-informed marketing strategies.

2025

Goal of the Project:

Develop situational analysis
Evaluate competition
Create data-informed solutions
Identify target markets
Build strategic marketing

Scope and Data:

The students used marketing principles like segmentation, brand positioning, marketing mixes and implementation strategies. They analyzed the business’s current data in consumers to help understand where new audiences could be attained.

Deliverables:

The student teams delivered:

Final recommendations presented to company leadership

MGMT 324

Marketing Purdue University Daniels School of Business BS Marketing

Developing a Supportive Marketing Strategy for Growth

2025

Goal of the Project:

Define opportunity
Propose and create data-drive solutions
Use consumer brand perception
Analyze buyer motivations, conversion barriers and brand perceptions
Use marketing principles

Scope and Data:

The students used marketing principles like segmentation, brand positioning, messaging and suggested campaigns. They analyzed the business’s current data in consumers to help understand where new audiences could be attained.

Deliverables:

The student teams delivered:

Final recommendations presented to company leadership

MGMT 421

Marketing Purdue University Daniels School of Business BS Marketing

Supply Chain Resilience Strategy

Students were posed with multiple situational factors that were affecting the company's supply chain organization. High general manager (GM) turnover rates, wildfires, rail labor strikes and employee well-being due to the fires have all affected the production at the warehouse. A new GM has taken on the challenge to implement better management, and she is determined to make things right. However, to do this, she needs to take control of the current situation and make things right with the available resources she currently has.

2026

Goal of the Project:

The project goal was to see how all these current affecting factors will take a toll on the business. Students answered questions about how possible warehouse closure due to the fires will impact the industry, how to address customers, revenue loss, supply chain mapping and how AI could help. Students will also help clean datasheets to optimize data to focus on important supply chain factors.

Scope and Data:

The students used Excel to clean up spreadsheet data, AI, supply chain mapping, and digital twin software.

Deliverables:

Student teams delivered:

Presentation of the recommendations on how to tackle the problems

MGMT 382

Supply Chain and Operations Management Purdue University Daniels School of Business BS Supply Chain and Operations Management

Developing an Innovative Card Game App

For this marketing project, students will collaborate with a start-up business developing an innovative card game app designed to engage users with strategic gameplay and a social, interactive experience. The project will focus on analyzing the start-up’s target audience, assessing market trends and identifying key challenges in launching a digital card game in a competitive mobile gaming landscape. Students will be tasked with creating a comprehensive marketing strategy, including branding, user acquisition tactics and monetization approaches, with the potential to develop a prototype or wireframe for the app to test feasibility and user engagement.

2025

Goal of the Project:

The goal is to create actionable recommendations that align with the start-up’s objectives, resonate with its target users and establish a strong market presence.

Scope and Data:

Student teams collaborated with the game developer to define gameplay mechanics, assess the competitive landscape, develop brand identity and explore the use of artificial intelligence to improve user experience. The engagement included market research, strategic planning and the development of prototype features, culminating in a final presentation of marketing and product recommendations.

Deliverables:

Gameplay Mechanics Definition: A document outlined the core game rules, objectives and unique features, detailed target audience segmentation by age, gaming style and interests, and proposed ideas for expansions, seasonal events and gameplay variations to maintain player engagement.
Competitor Analysis Report: An in-depth analysis identified direct and indirect competitors in the mobile card game market, compared game mechanics and user experiences, examined competitor branding, pricing and marketing strategies, and analyzed user reviews to uncover pain points and opportunities for innovation.
Branding Strategy & Identity Guide: A branding package was developed featuring logo concepts, typography and visual style recommendations, along with a proposed tagline and core brand messaging, complemented by a campaign strategy for social media, events and influencer engagement to build community.
AI Feasibility & Application Brief: A research document explored AI use cases in gameplay, including adaptive difficulty and personalized recommendations, highlighted AI-driven features like custom deck suggestions and intelligent opponents, and examined technical considerations to integrate AI without complicating development.
Final Strategic Presentation: A client presentation summarized core research findings, game development recommendations, marketing and monetization strategies, and showcased prototype or wireframe elements highlighting key features and UX design.

MGMT 429

Marketing Purdue University Daniels School of Business BS Marketing

Driving Occupancy & Revenue During the Non-Peak Season

For this marketing project, students will collaborate with a boutique hotel group to address challenges in driving occupancy and revenue during the non-peak season (October 1– May 1). The properties, located in Laguna Beach, California, aim to stabilize workforce demands and improve profitability through innovative marketing strategies. Despite their prime location, they face a consistent decline in non-peak occupancy, while other regional destinations experience growth.

The project involves analyzing the current positioning of properties, identifying target audiences, and assessing market trends in the competitive hospitality industry. Recommendations may include the development of targeted digital marketing campaigns, partnerships with local businesses, and promotional initiatives to attract off-season travelers. Explore enhancements to the customer experience, such as tailored packages, loyalty programs or new retail opportunities.

2025

Goal of the Project:

The project involves designing a strategy to increase average daily rates (ADR) and off-season occupancy while boosting retail and service revenue.

Scope and Data:

Student teams collaborated with the hospitality group to analyze brand positioning, assess competitive trends, and create a strategic plan to drive bookings and boost revenue during slower months. Efforts included developing influencer tools, a long-range social media calendar, competitive benchmarking, and a deep evaluation of the properties’ marketing fundamentals.

Deliverables:

Influencer Engagement Guides: Three detailed guides were developed to bridge communication and expectation gaps between hotel group and influencers, offering clear instructions on brand messaging, deliverables, and partnership expectations, while ensuring consistent and aligned brand representation across all influencer content.
Social Media Calendar: A content calendar was developed to guide social media efforts from October 2025 through May 2026, incorporating post themes aligned with seasonal trends and guest interests, strategic calls-to-action and promotional tie-ins, as well as key dates for campaigns and influencer collaborations.
Competitive Market Analysis: A report was produced analyzing direct competitors’ performance, pricing and marketing strategies, along with industry trends in the Southern California off-season travel market. It identified opportunities for the hotel group to differentiate itself and increase average daily rates (ADR) and occupancy, and provided recommendations for partnerships, package deals and loyalty initiatives.
Redefined Marketing Mix & Value Proposition Report: A strategic document was developed that reassessed the hotel’s product, price, place and promotion mix to address off-season challenges, offering a refined value proposition for each property supported by clear rationale. It included detailed recommendations to align messaging, customer experience, and offerings with key target segments.
Final Strategic Presentation: An on-site presentation was delivered summarizing core insights from the competitive landscape, influencer and social media strategies, the redefined marketing mix and value proposition, and tactical recommendations to enhance off-season performance.

MGMT 429

Marketing Purdue University Daniels School of Business BS Marketing

Analyzing Unstructured Customer Feedback to Improve Business Insights

This project addressed challenges faced by a major eCommerce company’s customer service department in analyzing large volumes of unstructured customer comments. Due to the volume, free-form text and manual review processes, extracting meaningful insights was difficult and time-consuming. Students aimed to apply data analytics techniques to programmatically identify themes and categorize feedback, streamlining the review process and providing actionable insights for business improvement.

2024

Goal of the Project:

The primary goal was for student teams to:

Formulate the business problem into an analytical problem suitable for data modeling.
Clean and preprocess classified and unclassified customer comment data.
Develop and apply machine learning models to cluster and categorize comments effectively.
Identify gaps and new insights in unclassified data through analysis.
Communicate findings clearly and deliver actionable recommendations to stakeholders.

Scope and Data:

The project focused on:

A classified subset of customer comments for model training.
An unclassified subset of customer comments for testing and discovery.
Students chose their preferred tools such as Python, R, or Excel to perform analysis.
Biweekly virtual office hours facilitated stakeholder engagement.

Outcome:

Student teams delivered:

Cleaned datasets and initial exploratory data analysis observations.
A trained and tested model to categorize customer comments.
Analysis of unclassified comments highlighting potential new themes and gaps.
A final presentation of insights and recommendations to business stakeholders.
Documentation of methodology and code to ensure reproducibility and clarity.

Business Analytics Purdue University Daniels School of Business BS Business Analytics and Information Management

Early Talent & Intern Relocation Guide Development

For this project, students helped developed a comprehensive relocation guide for early-career talent, such as interns and entry-level professionals, to further support their transition to designated U.S. cities set by the company. These guides were designed to help new hires feel a sense of belonging in their new communities and to generate excitement about opportunities available outside of work. As new hires are often not familiar with their new employment locations, it is important for the company to offer support in this area as well.

2025

Goal of the Project:

Review data based on early talent relocation hiring data
Develop comprehensive guidebooks
Provide information on each city offices are in
Foster sense of excitement and interest
Offer resources to help smooth transitions into a new city

Scope and Data:

Insights from previous and current early talent individuals were taken into consideration when highlighting unique city values. Student teams were able to review early talent hiring data for retention of relocation and other qualitative and quantitative data, to present company leadership effective methods to create job excitement.

Deliverables:

Relocation guidebooks per each city the company offers early talent opportunities
One-page city reference guide
Create focus groups for authentic perspectives
Playbook with strategies on how to increase enthusiasm for relocation

Human Resource Management Purdue University Daniels School of Business MS Human Resource Management

Enhancing Data Collection

For this project, the company is trying to find ways to better understand data in both their manufacturing processes and customer service. In their manufacturing processes, they have high-tech robotic assembly processes. This product assembly is complex and requires high quality data collection. That is why they need to develop a better understanding of their data collection to create better flows in the manufacturing process. The company wants to implement generative AI as they believe it will be more efficient.

On the customer service side, they service customers in the education sector, workforce preparedness, independent living and consumer electronics. They want to develop a better understanding of their data here in the customers they service to see how they can expand their products in the future and better their products to all the audiences they attend to.

2025

Goal of the Project:

Develop better data understanding to use more effective as a company
Understand the data better by using AI
Find ways to enhance customer feedback collection

Scope and Data:

Students analyzed current data collection frameworks for the company. They analyzed what worked and what didn’t and figured out better ways that the company could start integrating better data understanding strategies to improve processes and products.

Deliverables:

Student teams delivered:

Final recommendations presentation to company leadership based on data collection

MGMT 60110

Purdue University Daniels School of Business

Growing Business-to-Consumer Segment

The company has a long-standing history within the community providing security services. However, they want to grow their customer base in the community and surrounding areas. Student teams were able to help create a strategic marketing plan that will support sustainable customer growth that aligns with the business model. The overall goal is to boost visibility, retail experiences in-store and online, and reach new audiences. Student teams applied the marketing mix framework, 4Ps (product, price, place, promotion), to create recommendations on improving their visibility.

2025

Goal of the Project:

Create strategic marketing sources
Help reach new audiences
Make marketing efforts sustainable long-term
Align everything to business model

Scope and Data:

Student teams used the company’s business model alongside the 4Ps to create strategic marketing advertising for the company. They used the company’s data to understand its current process and where it can improve the most by capturing more potential customers.

Deliverables:

The student teams delivered:

Final recommendations presented to company leadership

MGMT 324

Marketing Purdue University Daniels School of Business BS Marketing

Human Capital Consulting

For this project, student teams were to examine how the company could leverage existing hard data and integrate it into soft data to better understand linkages between individuals, work/processes and hard outcomes. Doing would help the company make better decisions going forward. As the company relies heavily on hard data to make decisions, having soft data in assistance will further aid in improving flows.

2025

Goal of the Project:

Analyze current data metrics
Test how hard or soft data can better improve decision making
Find ways soft data can be used more often
Recommend new data that could be collected
Make better processes in decision-making

Scope and Data:

The teams will analyze current hard and soft data metrics, identify a model of high performance, identify existing and new sources of soft data, collect additional soft data and test the high-performance model using the available data.

Deliverables:

Implementation of using soft data with hard data to help explain the decisions made

Team: Human Capital Consulting

Human Resource Management Purdue University Daniels School of Business Experiential Learning MS Human Resource Management

Human Capital Consulting Project Sample

The organization sought to improve the early talent relocation experience across multiple U.S. locations, particularly non-flagship sites. Interns and early career hires often relocate to unfamiliar or rural areas, creating uncertainty during the offer decision process and limiting early connection, engagement and sense of belonging. These challenges can impact offer acceptance, onboarding readiness, employer branding and long-term retention.

2025

Goal of the Project:

The student team was asked to design scalable solutions that would:

Reduce uncertainty during the offer decision process
Strengthen early connection and belonging prior to arrival
Improve the overall relocation experience across diverse U.S. locations
Support long-term attraction and retention of early talent

Scope and Data:

The organization provided background on early talent programs and relocation challenges across multiple U.S. sites.

Students used a mixed-methods research approach, including:

Surveys of current and former interns
Focus groups
Interviews with interns and hiring managers
Qualitative and quantitative data analysis

Insights were synthesized to identify relocation pain points, information gaps and decision-making barriers. Findings informed the development of consistent, scalable engagement resources tailored to early talent needs.

Deliverables:

The student teams delivered implementation-ready tools and strategic recommendations, including:

City-specific relocation guides for 12 U.S. locations (housing, transportation, cost of living and lifestyle information)
A centralized early talent relocation portal concept to house site resources and location highlights
A focus group insights report summarizing key themes and recommendations
A relocation strategy playbook outlining engagement approaches such as storytelling, site ambassadors and virtual city previews

Outcome:

The project equipped the organization with scalable resources to improve early talent decision confidence, onboarding readiness and sense of belonging across non-flagship locations. The recommendations strengthened employer branding, reduced relocation friction, and supported a more consistent and engaging early talent experience nationwide.

Team: Human Capital Consulting

Human Resource Management Purdue University Daniels School of Business

Increasing Exclusive Discounts Usage of Partnership Organizations

Students collaborated to address key behavioral challenges on why exclusive discounts given by the company to partner organizations are seeing low redemption rates. The company was trying to understand how the businesses they partner with are promoting their exclusive rates and what those gaps are. Students had to find marketing and communication strategies to boost the usage of the discount program and maintain awareness to all employees who qualify.

2025

Goal of the Project:

Uncover reasons for low utilizations
Develop strategies to implement
Raise awareness to employee-partner rates
Understand lack of usage

Scope and Data:

Students were provided with information on which organizations have exclusive partnership rates. They also explored what ways the benefit was being promoted to employees and see the utilization rates in accordance with that.

Deliverables:

Behavioral driven informed report
Set of marketing strategies
Plan to increase discount redemptions

MGMT 421

Marketing Purdue University Daniels School of Business BS Marketing

Increasing Ticket Sales and Attendance Through Marketing

Student teams had to develop a strategic marketing plan to increase ticket sales and attendance for all theatre shows. To begin, analyzing and understanding ticket sale trends was crucial to identify the best way to promote sales through various channels. Considering all various attendees in the Greater Lafayette area (Purdue students, alumni, local families, etc.) was an important factor to also consider. Recommendations for this project will conclude with best promotional and selling tactics based off tailored marketing frameworks. Pricing strategies and campus partnerships will also be discussed to see how this approach can further boost sales.

2025

Goal of the Project:

The project goal was to boost audience growth and visibility for the theatre.

Scope and Data:

Students began with a situational analysis that examined enrollment data, communication efforts of shows offered, and local competition. Using marketing frameworks such as STP (Segmentation, Targeting, and Positioning) and 4P’s (Product, Price, Place, and Promotion), teams defined priority segments and created positioning strategies that highlight unique program offerings.

Deliverables:

The student teams had to deliver:

Recommendations to boost ticket sales
Key metric indicator tracking system
Pricing strategies and campus partnership ideas

MGMT 324

Marketing Purdue University Daniels School of Business BS Marketing

Live Show Attendance Motivators

In this project, students were to collaborate with the client to understand what motivates individuals to attend live performances. This being in either emotional connection, perceived value and social influences. Using behavioral insights, students were able to create a targeted engagement marketing tactic to bring more audiences to live show offerings.

2025

Goal of the Project:

The project goal was to help the theatre understand audience motivation behind attending a live show performance.

Scope and Data:

Students had to analyze behavioral insights from the community around to understand what drives an individual to attend shows. Social identity, media immersion and experiential spectatorship will be investigated to analyze what drives attendance, along with emotional connection, perceived value and social influences.

Deliverables:

The student teams delivered:

Presentation on driving factors based on behavioral insights
Targeted engagement tactics to grow distinct audience participation

MGMT 421

Marketing Purdue University Daniels School of Business BS Marketing

Marketing Strategy to Effectively Engage the Purdue University Campus

Conduct an in-depth analysis of existing campus activation strategies, evaluating their effectiveness and identifying opportunities for improvement. This requires a holistic approach, encompassing both traditional and digital marketing techniques, to craft a strategy that aligns with the unique culture and preferences of the Purdue community.

Beyond campus-specific initiatives, the analysis and strategy should incorporate broader considerations such as loyalty programs, partnerships with campus organizations and innovative digital engagement tactics. This comprehensive approach will require you to integrate insights from market research, consumer behavior analysis and campus trends to deliver a robust, data-driven plan that will establish the company as a prominent and connected brand within the Purdue community.

2025

Goal of the Project:

The company’s marketing team is seeking a comprehensive and innovative marketing strategy to effectively engage the Purdue University campus, with the dual objectives of expanding brand awareness and driving sales at the café.

Scope and Data:

Student teams worked as marketing strategists, identifying barriers to visibility and engagement, analyzing competitor strategies, and proposing tailored marketing activations to better position the company on campus. Their work culminated in a detailed report and a final presentation of strategic recommendations.

Deliverables:

Mobile App Enhancement Report: A research document was created analyzing leading mobile apps (e.g., Starbucks), identifying key usability features and providing recommendations to improve the company’s ordering experience.
Catering Marketing Strategy: A comprehensive plan was developed outlining key target audiences near campus, recommended pricing models and bundling options, and strategic promotional tactics designed to boost brand awareness and drive demand.
Campus Visibility & Engagement Plan: A set of proposals and visuals was created to enhance on-campus visibility, featuring recommendations for improved signage and murals, interactive tabling events and pop-up booths in high-traffic areas, and a planned event calendar including activations such as Company Takeover Days.
Influencer & Athlete Collaboration Strategy: A partnership plan was drafted recommending collaboration with Purdue student influencers and athletes, featuring exclusive, limited-time drink campaigns and targeted social media content strategies designed to drive engagement and generate buzz.
Final Strategic Presentation:
- Core research and insights
- Key marketing initiatives and promotional concepts
- Actionable recommendations and proposed implementation steps

MGMT 429

Marketing Purdue University Daniels School of Business BS Marketing

Purdue FP&A Case Study

As students take the role of the Financial Planning and Analysis (FP&A) team, they assessed financial and operational impacts of trade changes from rising maintenance costs. These costs are due to newly imposed tariffs on imported aircraft parts. The teams will recommend a strategy that supports the company’s low-cost business model, while still being able to offer excellence.

2025

Goal of the Project:

Evaluate three different financial scenarios
Find best scenario to adopt
Consider financial outcome, operational risk and ease of implementation for each scenario

Scope and Data:

Students used annual part usage and pricing table, tariff rates, lead times and sourcing options, operational cost assumptions, inventory carrying cost and customs risk, and Worksheet & Summary templates for financial analysis. Students used these datasets to evaluate the three scenarios to give the best recommendation.

Deliverables:

Executive Summary
Comparison of three financial scenarios in Excel
Slide deck of strategy

MGMT 310 Case Challenge

Finance Purdue University Daniels School of Business BS Finance

Revamping a Historic Estate to a High-End Venue

Student teams worked with a historic estate to help craft a brand strategy for the revitalization as a high-end event venue. The brand strategy had to emotionally connect with potential consumers while emphasizing the venue’s rural, historic roots. To help craft an emotional branding strategy, using insights from identity, perception, values and decision-making frameworks to help guide the strategy.

2025

Goal of the Project:

Develop brand strategy plan that connects emotionally
Create recommendations that target audiences in wedding markets and high-end experiences

Scope and Data:

Students used marketing and branding theory strategies. Used insights into identity, perception, values and decision-making frameworks to help guide the strategy.

The historic estate wanted to blend its rural heritage into the modernized branding strategy.

Deliverables:

Student teams delivered:

Branding strategy recommendation
Presentation to estate owners and venue team

MGMT 421

Marketing Purdue University Daniels School of Business BS Marketing

STEM Education Bus

Develop a comprehensive marketing plan for a company launching a new business concept: a STEM Education Bus. This mobile resource will provide hands-on science, technology, engineering, and math (STEM) learning experiences to schools, particularly those in underserved or rural communities.

2025

Goal of the Project:

The goal is to create a strategy that effectively positions the STEM bus as an innovative and indispensable educational tool, attracts key stakeholders such as schools, parents, and corporate sponsors, and ensures its long-term success.

Scope and Data:

The student teams worked as marketing consultants, conducting in-depth market research, audience segmentation, and strategic planning to create a compelling proposal and marketing strategy. Their work included developing branding, outlining funding opportunities, and identifying outreach tactics to build support from schools, parents, corporate sponsors, and educational leaders.

Deliverables:

Strategic Proposal Document: A comprehensive proposal was developed to highlight the value and long-term vision of the STEM bus, featuring targeted audience segmentation (school administrators, parents, sponsors), a detailed financial plan outlining costs, revenue, and funding sources, core branding and positioning statements, recommended promotional strategies for outreach, and market research validating the concept’s viability and demand.
Stakeholder Engagement Strategy: A plan was created to identify and engage key stakeholders, including school systems and principals, teachers and educational decision-makers, corporate sponsors and community organizations, as well as parents and student advocates.
Marketing and Communication Plan: Messaging frameworks were developed to target different audiences, along with suggested promotional channels such as social media, email, in-person demos, and tactics to generate awareness and excitement through launch events and case studies.
Final Presentation: A client-facing presentation summarized the value proposition and market opportunity, highlighted key findings and marketing recommendations, and included visual and strategic materials to support future fundraising and outreach efforts.

MGMT 429

Marketing Purdue University Daniels School of Business BS Marketing

Strategic Growth Through Agricultural Equipment Upgrades

As precision agriculture becomes increasingly essential for farming efficiency and sustainability, the company aims to expand its market share by offering advanced upgrade solutions for existing agricultural equipment. This project focuses on developing a comprehensive business strategy to position the company competitively in the retrofit market, targeting customers who prefer to enhance their current machinery rather than invest in new or used alternatives.

Students will explore and recommend marketing strategies tailored to upgrade-minded customers, evaluate the competitive landscape — including identifying leading players and their strategic advantages — and assess how regulatory trends, technological innovation and evolving market demands shape the value proposition of equipment upgrades. Additionally, the project will propose a long-term upgrade portfolio roadmap to ensure sustained innovation and business growth in the precision agriculture space.

2025

Goal of the Project:

Develop a comprehensive strategy that addresses market positioning, competitive landscape and long-term growth.

Scope and Data:

Students will address the following:

What marketing strategy should be used to reach upgrade customers? Why would a customer decide to upgrade their machine rather than purchase a new or used machine?
Who are the major players in the retrofit space relevant to the company? Who is the biggest competitor and their competitive advantages?
How do technological, regulatory and market factors in the agriculture industry shape the value of upgrading equipment?
What does a long-term portfolio for upgrades look like to continue the evolution of the company’s product portfolio?

Deliverables:

One-page executive summary
A customized analysis of marketing opportunities for upgrade kits with a focus on identifying major players and assessing the market
Strategic recommendations for how the company can market to customers
An assessment of the company’s product portfolio with recommendations for future portfolio expansion

Marketing Purdue University Daniels School of Business BS Marketing

Strategic Marketing Launch

For this project, student teams worked with a startup to analyze how successful their product can be if launched. They worked on understanding the current consumer market and how other companies are currently targeting those groups. The marketing would be for a mobile dog exercise service, and the startup needs to understand how strong their product can be in the market. Students used marketing principles to work on this project. Eventually, the startup wants to franchise its product, so having a recommendation that supports a sustainable expansion is also required to make this project a success.

2025

Goal of the Project:

For this project, the goal is to build a marketing strategy that supports the company’s launch success. Students will also lay out the foundation for a sustainable expansion that will work well throughout the company’s product launch campaign.

Scope and Data:

Student teams used:

Marketing Mix: Product, Price, Place, Promotion
Define key segments
Assess market viability

Deliverables:

Student teams delivered:

Final recommendations presentation to company leadership on marketing strategy
Groundwork for sustainable expansion

MGMT 324

Marketing Purdue University Daniels School of Business BS Marketing

Strategic Marketing Plan for Memory and Communication Care Platform

Students developed strategic marketing strategies for a web-based startup that helps individuals with memory or communication challenges connect creatively with loved ones. Students helped create a marketing strategy to help build awareness and adoption for individuals to start using their platforms. Students identified key audiences and how to properly use brand positioning to market the proper audiences.

2025

Goal of the Project:

Use 4P’s (product, price, place, and promotion)
Brand position on launch strategies
Identify how to best bring awareness
Align with business model: sustainable and impactful

Scope and Data:

Students had to analyze different audiences, such as caregivers, therapy centers or senior communities, to see who is best fit for the startup services. They had to see what audiences would be most likely to use their services and build the branding from that research.

Deliverables:

Student teams delivered:

Situational analysis
Segmentation plans
Campaign ideas
Promotional samples
Key metrics to track success

MGMT 324

Marketing Purdue University Daniels School of Business BS Marketing

ECON 251 Case Competition

The project involves a comprehensive economic analysis of market dynamics, focusing on strategic decisions regarding classic diesel engines, batteries, and fuel cell systems. It covers demand and supply curves, revenue and profit calculations, oligopoly influences, government intervention impacts, and strategic investment decision-making.

2024

Goal of the Project:

The primary goal was for student teams to:

Understand and explain the demand and supply curves for classic diesel engines, batteries, and fuel cell systems.
Calculate and interpret revenue and profits in a perfectly competitive market.
Assess the effects of government subsidies, excise taxes, price ceilings, and floors on market dynamics.
Evaluate investment options in batteries, fuel cell systems, and diesel engines, considering various economic scenarios.

Scope and Data:

Company supplied market research findings
Company supplied templates and Microsoft Office for presentations and documentation.

Deliverables:

Impact assessment of strategic decisions, considering profits, company values, and customer base.

Outcome:

This project aims to develop strategic investment recommendations, considering profits, company values, and customer base. This includes evaluating how investments in batteries and fuel cells align with long-term profitability, sustainability goals, and customer needs.

ECON 251

Integrated Business and Engineering Purdue University Daniels School of Business BS Integrated Business and Engineering

Electric Power Marketing & Brand Awareness

This project tasked students with developing a strategy to enhance the positive brand perception of a company’s electric power division, focusing on its practices and contributions to Energy Transition and Sustainability.

2024

Goal of the Project:

The primary goal was for student teams to:

Understand the current landscape of Energy Transition and Sustainability within the industry, including key competitors and market trends.
Provide actionable insights to determine whether the company’s electric power division is perceived as a leader, a lagger, or is underrecognized in this critical area.

Scope and Data:

Market research and analysis, including the current landscape of Energy Transition and Sustainability within the industry, key competitors, and market trends.

Deliverables:

A comprehensive virtual presentation summarizing the findings, insights, and recommendations.

Outcome:

The project aimed to identify brand perception strategies and develop a comprehensive marketing strategy for the company’s electric power division.

Marketing Purdue University Daniels School of Business BS Marketing

Integrated Business Engineering and Industrial Design Hackathon

Student teams worked on developing a rapid-response Generator Set (Genset) trailer for disaster relief. The Genset trailer would be provided to communities that have lost electricity, due to disasters such as hurricanes, to help them move forward during troubling times.

2025

Goal of the Project:

Engineer a trailer-mounted Genset
Make it easily deployable in any affected community
Ability to fully setup in under 15 minutes
Safe to transport
Speed and safety for community use
Workable in areas with limited lighting
No training required to power on and off to use

Scope and Data:

The student teams had a Genset diagram to help aid in building the Genset trailer. The trailer had to be easily transportable and simple enough to power on and setup for communities with little to no training. The Genset trailer had to be durable enough to last in rough weather and workable in areas where light is minimal.

Deliverables:

The project deliverable was an:

Easy-to-use Genset trailer

Team: IBE+ID Hackathon

Integrated Business and Engineering Purdue University Daniels School of Business BS Integrated Business and Engineering

Enhance Future Spend and Pricing Capabilities

In this engagement, you will be helping to improve the company partner's predictive spend and pricing analytics capabilities. The idea would be that they use our historic pricing trends (not tied to volume) by category to forecast what spending would look like 12-24 months out. This will likely include the need to input cost data from publications like CDI or IHS to analyze how trends in input costs correlate to our actual costs over time. We can then use that information to proactively buy or negotiate agreements based on where we feel costs are set to increase. This can also be used to budget more accurately or with more information.

Project success will be determined based on your ability to identify and provide empirical-based spend/pricing recommendations using models or analysis.

2024

Goal of the Project:

This project will investigate, experiment, develop, test, and provide improvements via insights, models, recommendations to enhance the industry partner’s future spend and pricing capabilities.

Scope and Data:

The student team will necessarily use the following technologies or languages for the specified functionality detailed below:

Programming and visualization tools are flexible

The student team will work with the following key datasets:

SAP Data
CDI, IHS

Deliverables:

Project success will be determined based on your ability to identify and provide empirical based spend/pricing recommendations using models or analysis.

Outcome:

A formal slide deck and team presentation to the project sponsors and anybody else they choose to listen to the presentation
A presented poster at the February 16th Krenicki Center conference showcasing the business problem and how the problem is being framed into an analytics problem
A presented/submitted poster to the 2024 INFORMS Business Analytics Conference
A published/submitted paper to ICDATA 24 - The International Conference on Data Science
Possible short video for Future Edelman Impact Award competition

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

Enhancing Mobile Key Adoption in the Hospitality Industry

This innovation hackathon challenged first-year IBE and Industrial Design students to improve accessibility in public spaces. In partnership with a corporate sponsor, student teams applied design thinking to develop concepts for smarter, safer public doors and entrance systems. The goal was to create inclusive solutions that allow individuals with disabilities to access public spaces independently and with dignity, reducing feelings of vulnerability.

2024

Goal of the Project:

The primary goal was for student teams to:

Investigate barriers to adoption of mobile key technology in the hotel industry.
Assess customer and operator perceptions of value, convenience, and security.
Identify key features, service enhancements, or incentives that could drive higher usage rates.
Recommend marketing, operational, or technological adjustments to better position the offering in a competitive hospitality landscape.
Explore opportunities for recurring revenue models based on improved mobile key engagement.

Scope and Data:

The company provided deployment data, customer feedback themes, and insights on current feature adoption through six presentations from various areas within the company.
Students conducted competitive benchmarking and industry trend analysis.
They also leveraged academic research on digital transformation in hospitality and user experience design.

Deliverables:

Deliverables included:

Market research identifying key user segments and adoption barriers.
Ideation and development of feature enhancements and value-add service models.
Financial analysis outlining projected ROI and revenue model implications.
Executive presentation summarizing recommendations to increase mobile key adoption and enhance guest experience.

Outcome:

Student teams delivered a comprehensive strategy report and executive-level presentation.

Business Administration Purdue University Daniels School of Business BS General Management

Evaluating Custom Technology Platforms for Small & Mid-sized Manufacturers

Small- to mid-sized manufacturing companies often face challenges when selecting and investing in technology platforms that address their unique operational needs. Many companies have been oversold on large ERP systems that fail to resolve key business pain points or deliver meaningful ROI. This project explored how manufacturing leaders can better evaluate and select custom technology platforms that align with core business processes, improve decision-making and create measurable business value.

2024

Goal of the Project:

Develop an evaluation framework to help manufacturing companies assess whether custom technology platforms meet operational requirements and deliver clear business outcomes. The framework was informed by interviews with manufacturing leaders, research on ERP limitations, analysis of custom platform capabilities, and identification of key business drivers for technology investments.

Scope and Data:

Key datasets:

Interviews with small- to mid-sized manufacturing company executives
Research on ERP system limitations and pain points
Case studies of technology implementations

Context Data:

Industry trends in manufacturing technology, custom software and digital transformation
Best practices for technology evaluation and vendor selection

Outcome:

The student team delivered an evaluation framework and supporting resources, including:

A decision-making model for evaluating custom technology platforms
Identification of key operational and financial metrics to assess platform fit and ROI
Common risk factors and red flags in platform selection
Recommendations for improving the vendor evaluation and implementation process
A presentation of findings and recommendations to leadership

Purdue University Daniels School of Business Boilermaker Consulting

Evaluating a Commercial Loan Request for Strategic Expansion

This project challenged student teams to evaluate a commercial loan request from a local manufacturing firm seeking $5.94 million to acquire property for a new warehouse and future production lines. The case was designed to simulate real-world credit risk analysis and financial modeling tasks often performed by financial institutions. Students applied both qualitative and quantitative evaluation techniques to assess the risk and value of the proposed loan.

2024

Goal of the Project:

The primary goal was for student teams to:

Develop a credit scoring model using qualitative and quantitative metrics.
Assess key financial and non-financial factors contributing to loan risk.
Estimate future financial statements and create a loan amortization schedule.
Apply financial management concepts from coursework to a real-world decision.
Challenge assumptions and explore alternative financial scenarios.

Scope and Data:

Students were provided with a case scenario involving a real company request.
Applied concepts from MGMT 310/304 including risk assessment and cash flow analysis.
Both in-person and virtual competition formats were used.
Coursework aligned for integrated learning and extra credit in early rounds.

Outcome:

Student teams delivered:

A qualitative and quantitative credit scoring model.
Loan risk assessments and financial projections.
Loan amortization schedules and scenario analyses.
Executive presentations for the final round at Purdue Federal Credit Union headquarters.
Competing teams were recognized for analytical rigor, professionalism, and clarity of recommendations.

Business Administration Purdue University Daniels School of Business BS General Management

Identifying Key Traits for High-Performing Sales Talent

In 2024, the company launched a workforce plan to prepare for the future needs of its organization. One area identified for further exploration is understanding the characteristics of high-performing team members in a key customer-facing role. The company is seeking support from Purdue University IBE students to conduct a study that will inform future hiring and development efforts for this role, ultimately helping attract and retain top talent.

2025

Goal of the Project:

The goal of this project is to identify the most critical traits of the most successful customer-facing technical personnel now and in the future so that the company can attract and retain that talent for the exponential growth expected in the organization in the next 3–5 years or more.

Scope and Data:

Students will receive:

Access to Sales Representative HR teams to provide appropriate data and access to key members of teams for interviews, etc.
Necessary sales reports
Access to in-person meetings with Sales Representative partners local to Indiana

Outcome:

A recommended methodology for conducting the study (interviews, surveys, observations, review of past performance, etc.)
Support in conducting the study (as applicable through virtual and in-person meetings with Sales Representative HR, Sales, and Leadership teams across the United States)
A summary of findings / study / research
A recommendation for a tool that utilizes the research findings to identify and select top sales engineering talent

IBE Capstone

Integrated Business and Engineering Purdue University Daniels School of Business BS Integrated Business and Engineering

IBE + ID Design Thinking Hackathon

2024

Goal of the Project:

The primary goal was for student teams to:

Understand the barriers people with disabilities face when accessing public spaces.
Ideate and prototype solutions that enhance independence and safety at public entry points.
Incorporate universal design principles and emerging technologies to increase usability and security.
Develop a compelling product pitch grounded in user empathy, functionality, and feasibility.

Scope and Data:

Students toured the corporate partner’s manufacturing plant to gain firsthand insight into door and access control technologies.
The competition took place over an intensive 48-hour period, requiring rapid ideation and prototyping.
Teams conducted user empathy exercises, observational research, and ideation workshops using the design thinking process.
The corporate partner provided insights on access control systems and existing technologies.

Outcome:

Student teams delivered and pitched product concepts to a panel of corporate and academic judges. Deliverables included:

Problem framing and user journey maps informed by disability access challenges.
Rapid prototypes and wireframes of innovative entrance solutions.
Justification of design choices based on safety, inclusivity, and feasibility.
Final product pitches featuring value propositions, implementation strategies, and scalability considerations.

Integrated Business and Engineering Purdue University Daniels School of Business BS Integrated Business and Engineering

NetSuite Consulting Project 

The company is seeking a consulting partner for NetSuite. They are currently using NetSuite, but need outside expertise to understand how to best utilize the software and its functionalities to drive business value.

2024

Outcome:

A short list of potential consulting partners
A request for proposal (RFP) ready to be sent to companies on the short list
A scoring criteria matrix for scoring returned proposals

Supply Chain and Operations Management Purdue University Daniels School of Business MS Global Supply Chain Management

Predictive Freight Modeling

Industry Partner is a distributor of textiles. Their strategic initiatives include systematic growth, increased engagement, operational efficiency, enhanced technology, and strategic discovery.

Over the past year, Industry Partner has undertaken a significant technology enhancement project. They migrated their ERP system from AX2012 to D365 Finance & Operations. Additionally, they began using a CRM system (D365 CE), which required an in-depth review and modification of their sales processes and procedures. This represented a major organizational change management effort. They are now in the phase of system enhancements and process improvements. One of the next major initiatives, related to the implementation of MRP functionality, is to improve the forecasting of inventory data.

2024

Goal of the Project:

Create a predictive model to help Industry Partner assess potential changes in inbound freight costs and determine when to lock in short-term rates.

Scope and Data:

Questions guiding the project:

Are there predictive indicators that could inform upcoming rate fluctuations for inbound carriers?
Historically, what indicators have led to significant increases in carrier costs?
What other potential factors should be considered to help stabilize and manage inbound freight logistics?

Deliverables:

Students will present a predictive model to Industry Partner.

Supply Chain and Operations Management Purdue University Daniels School of Business MS Global Supply Chain Management

Macro Trend Predictions for Consumer Electronics Company for Purdue University

Students will analyze the current economic conditions and future trend predictions for a list of cities provided by the industry partner, as well as the current and predicted future geographical landscape as it pertains to manufacturing in the consumer electronics industry.

2023

Goal of the Project:

Provide students with the opportunity to gain insight on relevant topics affecting the commercial industry.

Deliverables:

The primary deliverables are a comprehensive report and presentation containing the analysis of current economic conditions and future trend predictions for the list of cities to be provided during project introduction. The secondary deliverable is a report showing the current and predicted future geographical landscape as it pertains to manufacturing in the consumer electronics industry. If time permits, a tertiary deliverable is a recommended plan to collect, store, and distribute the analysis gathered from primary/secondary deliverables on a regular basis across the sourcing organization of a large cap company.

MGMT 661: Management of Operating Systems

Supply Chain and Operations Management Purdue University Daniels School of Business MS Global Supply Chain Management

Purdue Student Labs: Supplier Forecasting Techniques MSBAIM

The industry partner is a large welding equipment manufacturer with a low volume, high mix of machines. The current supply chain for welding machines has ≈ 13,000 unique parts across ≈ 800 different suppliers.

Today, the industry partner employs pull-system planning policy through our vertically integrated facility as a lean manufacturing strategy to reduce on-hand inventory. The company does not utilize traditional materials requirements planning (MRP) as generally seen in a push system.

The industry partner will share two different forecasting scenarios with our suppliers, which are referred to as the “Standard” and “Max” forecasts. The value provided is the forecasted monthly consumption.

Scenario #1 (Standard forecast) – A straight-line explosion of the sales forecast

Scenario #2 (Max forecast) – An algorithm based on the historical demand variability to capture a surge or peak monthly demand level over the trailing 12 months.

2023

Goal of the Project:

Provide an improved forecasting scenario and recommendations for best practices to determine supplier forecasting data. The recommendations must remain aligned with the industry partner's pull-manufacturing operation, which primarily utilizes reorder point or kanban planning techniques.

Scope and Data:

On average, the max forecast planning represents up to a 100% increase over the standard forecast planning scenario. Suppliers will often be challenged with an excess supply chain if the industry partner's demand does not equate to the max forecast over a given period.

Further, since COVID, several suppliers have reviewed their stocking programs with the company, and they no longer accept the Vendor Management Inventory (VMI) program due to the volume spread between the standard and max forecast scenarios.

Deliverables:

Interim Presentations: Presentation decks for interim review meetings with the company’s project team.
Final Presentation: Comprehensive presentation deck for the final executive summary and recommendations.
Research and Analysis Documentation: All supporting research, data analysis, and documentation compiled during the project.
Project Reports: Detailed reports for each phase of the project, including methodologies, findings, and conclusions.

Outcome:

Build a forecast analysis tool for the industry partner with the base features:

Identify incorrectly forecasted materials based off determined criteria
Compare and analyze the history consumption data against a given planning scenario
Provide automated summary reports with incorrectly forecasted materials
Calculated an expected “Next Time Purchase” date and quantity based off the forecast, current stock and reorder point parameters

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

Backlog Management Process Reengineering

The company partner, a networking equipment provider for global services, cloud environments, enterprises, governments, and research/public sector organizations partnered with the MS Global Supply Chain program for a course project. This project involves reengineering the company’s backlog management process to optimize supply chain operations and meet the demands of a broader enterprise market. The company aims to shift from serving a small number of customers with large orders to catering to numerous customers with smaller orders. This necessitates an overhaul of the current manual, first-in-first-out (FIFO) based management system, to handle the increased order volume and complexity.

2022

Goal of the Project:

The primary goal is to optimize the company’s backlog management process by addressing the following:

Quantify differences between customers' true needs and requested delivery dates.
Develop a scalable method for collecting data on customers' immediate needs.
Create a weighting system to prioritize customers based on needs and potential returns.
Aggregate and report information to reduce ad hoc escalations and questions.
Integrate new processes with the existing backlog management system.

Scope and Data:

Primary data sets in Excel.
Specific identified data sets.
Alteryx for data connectivity.
Tableau for data visualization.
Microsoft Office for presentations and documentation.
Individual laptop accessibility to each team member.

Deliverables:

An algorithm for measuring and allocating supplies against demand.
A documented backlog management strategy with stakeholder support.
Defined organizational roles and responsibilities.
Pilot tools and reports for new process deployment.
A virtual presentation, detailed project report, research documentation, solution approach, insights, recommended model, and other partner-requested items.

Outcome:

The project aims to deliver an analysis and an algorithm for measuring and allocating limited supplies against demand, a documented backlog management strategy supported by stakeholders, defined organizational roles and responsibilities, and pilot tools and reports for new process deployment.

Supply Chain and Operations Management Purdue University Daniels School of Business MS Global Supply Chain Management

Exploring Embedded AI & Humanoids in Manufacturing Operations

This project explores the integration of embedded AI and humanoid robotics into food and package manufacturing operations. Students conducted a feasibility study and developed strategic use cases that assessed the potential for AI-enabled humanoids to improve operational efficiency, workforce augmentation, and product quality in consumer goods production.

2025

Goal of the Project:

The primary goal was for student teams to:

Assess the technical and economic feasibility of embedded AI and humanoid robotics in manufacturing environments.
Identify and evaluate specific operational use cases for AI and robotics in food/package manufacturing.
Articulate the business value, cost-benefit analysis, and implementation considerations of deploying these technologies at scale.
Explore potential challenges, including ethical, labor, and infrastructure implications.

Scope and Data:

Industry partner provided background on current manufacturing operations and future innovation goals.
Students leveraged academic research, case studies and relevant market data to inform recommendations.

Outcome:

Student teams delivered a strategic feasibility report and executive presentation highlighting prioritized use cases for AI and humanoids, with short- and long-term business impact. Deliverables included risk assessments, potential ROI models and alignment with the company’s innovation and sustainability goals.

Integrated Business and Engineering Purdue University Daniels School of Business BS Integrated Business and Engineering

Predictive Analysis to Associate Damage and Tolls to a Specific Driver and Product

In today’s complex logistics environment, it is critical to accurately track and allocate tolls, damages and other costs to specific vehicles. Currently, there is no systematic method to effectively link these expenses and incidents to specific vehicles, creating inefficiencies and increasing operational risks.

2025

Goal of the Project:

Identify a model/approach using pre- and post-trip inspections reports, telematics data (geolocation), toll data (license plate, location, etc.) to triangulate back damage/tolls to a driver in a timely manner that a customer could charge back to the appropriate party. The toll association must be done in almost real time.

Scope and Data:

Key Datasets:

Telematics data
Toll data
Vehicle information

Context Data:

Company research
Industry research
Operations and logistics research

Outcome:

The student team created a configured data model and code that allocates costs back to specific vehicles in a timely manner. They delivered a report that included research findings, the solution approach, insights gained, the recommended model, and next steps for the company. They then presented the final product to the leadership team using a PowerPoint deck.

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

Forecasting Energy Market Behavior

Quantifying energy grid load by geography is extremely challenging since the grid is more akin to an undirected graph network than a clearly defined set of start and end points. In other words, electrons are not tracked directly from the generator to the customer connection. This black box effect makes accurately forecasting grid behavior (such as swings in demand, load, surplus, etc.) challenging, particularly when it is desirable to forecast realistic behavior in a focused region (ex., by zip code).

The industry partner has approached this previously by leveraging an eXtreme Gradient Boosting algorithm (XGBoost) trained on energy market data for a region of interest to regress against outputs from PLEXOS (an energy grid simulation tool), using price as a surrogate for a demand metric. Applicable time scales for prediction: next minute, next half hour, next hour, next 24 hours, next week, next month, next year.

Proposed Methodology: Leverage open-source algorithms like (S)ARIMA(X), XGBoost, Meta’s Prophet, ETS, and relevant neural network architectures like RNN, LSTM, or Transformers to simulate and predict energy.

2024

Goal of the Project:

Identify and demonstrate state-of-the-art methods for forecasting energy market behavior and prototype selected algorithms using energy grid data.

Scope and Data:

The student team will necessarily use the following technologies or languages for the specified functionality detailed below:

Time-series - https://www.energyexemplar.com/plexos
· Statsmodels · Polars / Pandas · PyTorch · Scikit-Learn · Numpy · Matplotlib / Seaborn · XGBoost · Scipy

Deliverables:

The industry partner requires the student team to:

Understand and map out the potential drivers of energy demands, available data, tools, constraints, and potential sources to provide better energy market transparency
Design and develop various predictive modeling experiments to capture most accurately the energy demand for specific regions
Summarize experimental findings with actionable recommendations

Outcome:

Project outcomes include:

A formal slide deck and team presentation to the project sponsors
A presented poster at the February 16th Krenicki Center conference showcasing the business problem and how the problem is being framed into an analytics problem
A presented/submitted poster to the 2024 INFORMS Business Analytics Conference
A published/submitted paper to ECDATA 24 – The International Conference on Data Science
Possible short video for Future Edelman Impact Award competition

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

Growth Model Assessment

The company partner, a leading supply chain and procurement services provider serving the hospitality industry, partnered with the Master of Science in Business Analytics and Information Management program. The students evaluated and recommended a model and organizational structure to most effectively secure new business as well as grow business with existing lodging clients and customers. Their focus was on the partner's suppliers with estimated annual spending below $4 million.

2022

Goal of the Project:

The team conducted an analysis to determine the effectiveness of various models in achieving four key objectives: capturing new business, growing existing client relationships, cost-effectiveness for the organization, and ensuring client and customer satisfaction. In addition, they outlined the pros and cons of each model, as well as the risks associated with each.

Scope and Data:

Property Spend Data: Accounts payable data provided by client locations and spend data captured by the company through its PURS system.
Historical Data: Data from the company’s PURS and eRM reporting systems.
Accounts Payable Data: Actual annual total customer spend data from client accounting systems.
Access to the Company’s Finance Team SME: Access to background and the person who developed the original model.

Deliverables:

Interim Presentations: Presentation decks for interim review meetings with the company’s project team.
Final Presentation: Comprehensive presentation deck for the final executive summary and recommendations.
Research and Analysis Documentation: All supporting research, data analysis, and documentation compiled during the project.
Project Reports: Detailed reports for each phase of the project, including methodologies, findings, and conclusions.

Outcome:

The team recommended a model and organizational structure for securing new business and growing existing business. The team provided an analysis of the pros, cons, and risks associated with each model. Recommendations were based on client and customer satisfaction, cost-effectiveness, and ability to capture new and existing business.

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

Innovative Solutions for Tool Loss Mitigation

The client, a mechanical contracting company, is seeking innovative strategies to reduce tool costs and mitigate tool loss across various construction projects. Tool loss on job sites contributes significantly to operational inefficiencies, increased expenses and productivity delays. To address this challenge, the client has engaged a team of online MBA students to analyze the issue and develop a comprehensive, practical solution.

2025

Goal of the Project:

The goals of this project include:

Identifying the root cause of tool loss
Develop a scalable tool loss mitigation strategy
Reduce overall tool costs
Increase productivity through better tool management
Leverage technology and best practices
Deliver actionable recommendations

Scope and Data:

In 2024, the company lost over $1.5 million in tools. The student team was able to meet with the company’s operations manager and warehouse manager to discuss problems and potential solutions.

Deliverables:

Tool loss solution
Action plan for implementing tool loss solution

Business Administration Purdue University Daniels School of Business Online MBA

Procurement Optimization for a Global Insurance Giant

The Partner’s procurement savings tracking methodology lacked clarity and consistency. The savings data was in silos, and the current process lacked end-to-end traceability, making it difficult to validate savings and meet audit requirements.

2025

Goal of the Project:

Develop structure, visibility, and consistency to savings by starting with high-impact categories. Establish governance, audit and reporting framework. Enable insight-driven decision-making.

Scope and Data:

The students reviewed data and interviews to surface gaps in savings tracking and manual reporting. Second, they aligned early insights with client priorities to set a clear vision. Third, they distilled findings into four themes: savings leakage, governance gaps, limited auditing, and fragmented reporting. Fourth, they combined XGBoost classifier and a Random Forest model, training both independently on the same dataset. Fifth, they held regular check-ins to validate assumptions and refine recommendations. Finally, they delivered a future-state vision aligned to the stakeholder needs and built on scalable best practices.

Outcome:

The created model helps reduce wasted negotiation efforts by flagging low-value opportunities, improving the quality and effectiveness of deals, and maximizing returns across procurement activities. The students developed a reporting dashboard highlighting two key views that empower clients to make informed, data-driven decisions. Their 3-step audit process is the most effective method to validate savings accuracy, traceability, and period alignment, ensuring reliability with a 5% error margin.

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

Procurement Optimization for a Global Insurance Giant

The Partner’s procurement data was fragmented, inconsistent and lacked standardization. Supplier selection was decentralized, causing pricing inefficiencies. Many plants bypassed bidding thresholds, undermining compliance. Also, legacy approval flows were slow and lacked actionable insights.

2025

Goal of the Project:

Identify Go-Get opportunities, automate procurement intelligence and create a continuous improvement roadmap.

Scope and Data:

The students leveraged spend analysis, clustering techniques and natural language processing. They built four interactive dashboards to support procurement decisions. They then embedded dashboards into existing process workflows and created a roadmap to improve data quality and collection.

Outcome:

This project unlocked $7M in potential savings through smarter bundling and supplier consolidation. It identified a vast majority of cost variance across suppliers within the same commodity groups. The partner gained 100% plant-level visibility into PO trends, vendor utilization and compliance performance. The team then delivered a scalable framework to institutionalize savings and drive process consistency. They deployed dashboards and playbooks that were used to guide effective use and long-term maintenance of analytical tools.

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

Strategic Brand Licensing Opportunity

This project outlines the strategic brand licensing opportunities for the animal health company’s flagship product aimed at extending its presence into livestock accessory products.

2025

Goal of the Project:

The goal of this project is to identify strategic brand licensing opportunities for a flagship product developed by the animal health company. The students wanted to understand consumer behavior and purchase motivation to identify what influences product choices in cattle management.

Deliverables:

Executive Summary
Value proposition
Product description
Description of royalty models
Preferred manufacturers

Marketing Purdue University Daniels School of Business MS Marketing

Improving Inventory Wind Down for Seasonal Operations

The Partner operates locations that temporarily close during summer and academic breaks. While locations must maintain sufficient inventory to serve customers until closure dates, excess inventory at the end of each operating period results in both financial losses and product waste. The Partner sought to develop an improved inventory wind-down process that balances sales opportunities with responsible inventory management to reduce waste and improve financial performance.

2024

Goal of the Project:

Develop a data-informed inventory wind-down strategy that enables locations to optimize final weeks of sales while minimizing leftover product. The strategy was informed by historical sales data, product shelf lives, supplier ordering timelines, and location-specific sales patterns leading up to seasonal closures.

Scope and Data:

Key datasets:

Historical sales data leading up to prior closures
Inventory levels at time of closure
Product shelf life and spoilage timelines
Supplier lead times and ordering constraints

Context Data:

Company operating calendar and closure schedules
Financial impact of inventory write-offs
Sustainability goals related to waste reduction
Industry best practices in seasonal inventory management

Outcome:

The student team delivered a comprehensive inventory wind-down plan, including:

Forecasting models to predict product needs in final sales periods
Decision rules for adjusting orders as closure dates approach
Category-level strategies based on product perishability and sales trends
Recommendations for store-level training and communication protocols A presentation of findings and recommendations to company leadership

Purdue University Daniels School of Business Boilermaker Consulting

Optimizing Candle Sizing for Scent Experience and AOV Performance

A DTC e-commerce candle retailer features a 2 oz. candle size as part of its sample pack and as a standalone “add-on” option on its website. These products allow customers to try a smaller candle before committing to larger candles. These products have also been effective for increasing average order value (AOV) and encouraging customers to explore new fragrances. However, customer feedback consistently highlights that the 2 oz. candle has a weak fragrance throw, which is likely due to its small diameter. The company has also explored larger sizes, such as the discontinued 8 oz. and 4 oz. sizes, which faced challenges in marketing and sales performance. The team is considering replacing the 2 oz. with a larger size that offers a more accurate scent experience while maintaining its value as an add-on and AOV driver.

2025

Goal of the Project:

The goal of this project is to assess whether the 2 oz. candle should be replaced with a slightly larger size and, if so, recommend the ideal size between 2 oz. and 6 oz. This size should improve the fragrance throw, align with customer needs and remain cost-effective for both customers and the company. The project will include market and competitor research, customer feedback analysis, a profitability study and a promotional plan to ensure successful implementation.

Scope and Data:

The 2 oz. candle serves as an affordable way for customers to explore new fragrances and increase AOV, but it has a weak fragrance throw, which often leads to dissatisfaction. The 8 oz. size has historically underperformed in sales due to pricing and marketing challenges, with most customers opting for the 16 oz. size. Previous attempts at a 4 oz. candle also failed to gain traction, possibly due to ineffective marketing. Without another candle option that balances performance, profitability and market demand, the company risks continued customer dissatisfaction with the smaller size and misses opportunities to attract and retain customers.

Deliverables:

Candle Size Recommendation Report
Customer Feedback Synthesis
Market and Competitor Analysis
Profitability and Cost Analysis
Implementation and Promotion Plan

Business Administration Purdue University Daniels School of Business BS General Management

Purdue Student Labs: Real Time Delivery Trend Performance MSBAIM

Currently, the industry partner runs quarterly delivery trend reports to review on-time delivery performance as part of our supplier scorecard system. The quarterly reporting is manually reviewed by the commodity managers and reflects a reactive approach to address delivery performance issues.

2023

Goal of the Project:

Develop real-time delivery trend reports to minimize stockout risk on the production floor. The reporting can be utilized for the following:

Identify poor performing suppliers or materials based off a chosen missed delivery criteria
Compare and analyze documented lead times to actual delivery dates
Provide real-time alerts to allow commodity managers to take a more proactive approach to issues
Allow commodity managers to investigate historical delivery performance by supplier or material
Generate recommended ROP and safety stock levels based off delivery performance
Calculate a stockout risk rating by supplier

Scope and Data:

Manual Delivery Trend Reporting with Minimal Impact

The industry partner spends resources manually processing and reviewing quarterly delivery trend date for a select number of suppliers (≈ 75). The current delivery trend reporting does not encompass the full supply base, which leads to potential gaps.
The data can be outdated up to 4 months by the time the commodity manager reviews the earliest deliveries from the previous quarter. As a result, it is not reflective of the current delivery trends of a supplier or material.
The delivery trend reporting is only used to score suppliers on delivery performance and not applied to other areas of business such as production planning or stockout risk analysis.

Deliverables:

Develop a real-time delivery trend report to minimize stockout risk on the production floor.

Business Analytics Purdue University Daniels School of Business MS Business Analytics and Information Management

Technology Interaction Preferences from Recruitment to Offboarding

This project focused on how enhancements on digital tools for employee experiences affect different employee personas. How these digitals tools affect recruitment and offboarding is important to analyze as it shows what individuals prefer regarding chatbots or human engagement. The gap experienced by those in recruitment or offboarding stages may be mismatched experiences, reduced engagement and perceptions of unfairness that were important to analyze.

2025

Goal of the Project:

Understand recruitment across generations and job types
Analyze what gaps exist
Learn how to better bridge these gaps together
Enhance employee experiences in recruitment to offboarding

Scope and Data:

Student teams were able to meet with recruiters at the company to discuss ways to improve employee recruitment, retention and offboarding. The main objective was to understand the gaps of employee personas and how each individual may feel about these interactions at each stage.

Deliverables:

Recommend ways to enhance company recruitment at all levels based on employee personas
Better understanding of how to effectively use digital tools and human interaction

Human Resource Management Purdue University Daniels School of Business MS Human Resource Management

Time Series Analysis

For this project, the company worked alongside student teams to help analyze time series data better to help predict future outcomes in their product purchases. In addition, the company wants help in understanding any anomalies in time series data. When making recommendations, students will have to consider events that may affect stock or inventories in the products they offer. Overall, the company wants to be more precise in their future stock and be knowledgeable of the data they are working with to not skip over any useful insights.

2025

Goal of the Project:

Hands-on data analysis
Creative solutions to problem presented
Model to help predict inventory levels

Scope and Data:

Data for 2-3 years of product inventory
Bi-weekly interaction
Data creation from company product page

Deliverables:

Student teams delivered:

Presented final recommendations to company leadership based on data
Model evaluations

Business Analytics Purdue University Daniels School of Business BS Business Analytics and Information Management

Understanding Consumer Usage Behaviors

For this project, student teams explored the market demand for mobile dog exercise services. They analyzed consumer behaviors for this market and how they feel about it. Students were to understand why and where consumers would use this service, as well as their attitudes and emotions toward it. The company wanted to see how they compare to other services offered currently and if they would be successful. Ultimately, they want to find out if the product is successful before they expand further.

2025

Goal of the Project:

The project's goal was to understand consumer behavior toward pet care convenience services, as well as to understand emotional drivers, like safety or dog lifestyle, to see if it is convenient enough to bring to the market.

Scope and Data:

Analyze behaviors
Understand motivations to use the service

Deliverables:

Student teams delivered:

Behavioral personas
Insight report into product appeal before further expansion
Recommendations for an emotional connection marketing strategy

MGMT 324

Marketing Purdue University Daniels School of Business BS Marketing

Using Digital Twin Technology in Supply Chains

The company is currently facing a complex supply chain where long lead times are a frequent occurrence. As the company offers deliveries that require precise planning and execution, it must be more careful than average. Therefore, implementing digital twin technology to help the business map out managerial decisions would make the company more efficient.

2025

Goal of the Project:

Understand company’s current system and how technology can be valuable
Model company’s supply chain, with certain scenarios that show current issues
Use sample data to create prototype

Scope and Data:

The student teams will use sample data provided by the company to create the prototype. They will utilize digital twin technology to help create a better process flow in their supply chain.

Deliverables:

Student teams will deliver:

Prototype of digital twin technology
Recommendations on barriers needing resolution before full implementation

Supply Chain and Operations Management Purdue University Daniels School of Business MS Global Supply Chain Management

Winery Consumer Behavior Insights

For this project, student teams explored how current consumer behavior metrics are being used by the local winery to market the brand and how they could readjust those to increase awareness in the winery. The winery wanted to explore the topics of increasing visitors, club memberships, event participation and overall visibility across different marketing channels.

2025

Goal of the Project:

The project goal was to understand why consumers choose or choose not to engage with the winery. Whether that is due to distance, unawareness of its existence, expense, limited events or any other limiting factor. The winery wanted to understand these factors that may hold back a consumer to visit the winery and to take this feedback into account when they market themselves.

Scope and Data:

Students analyzed:

Potential motivations
Brand perception
Local competition
Visitation data

Deliverables:

Student teams delivered:

Behavioral profiles
Insight summary
Engagement strategies
Marketing recommendations to grow winery awareness

MGMT 421

Marketing Purdue University Daniels School of Business BS Marketing

Winery Strategic Marketing Plan

For this project, student teams helped develop a strategic marketing plan for a local winery. Using marketing principles like the marketing mix, students will identify key opportunities based on locality, memberships, event attendance, online sales and target audiences. With these, they will see areas that the winery can also expand into either now or in the future. The winery would like for students to describe their current marketing segments and see how they can further transform it to expand into other areas.

2025

Goal of the Project:

The project goal was for students to create or use:

Strategic marketing plan
Marketing principles
Performance tracking metrics

Scope and Data:

Students will use:

Marketing Mix: Product, Price, Place, Promotion
Situational analysis

Deliverables:

Student teams delivered:

Presented comprehensive marketing plan
Promotional ideas
Timeline for execution into the market

MGMT 324

Marketing Purdue University Daniels School of Business BS Marketing

PARTNER Projects

AI for Gaming Analytics

AI for Packaging Innovation

A Comprehensive Marketing Strategy for an Indiana-based non-profit

AI-Enabled Financial Reporting

AI-Powered Auto Financing

Aligning Financial and Economic Analysis in the Product Selection Process

Artificial Intelligence in Accounting

Acquired Company DEI Strategy Development to Align with Fortune 500 Company

Automated Warehouse Inventory Allocation

Analysis of Frontline Retention

Best Equipment Availability

Assessing and Qualifying IT and Operations Suppliers

Boosting Revenue Through Marketing

A Change Management Strategy for Improved Leadership and Front-Line Collaboration

Classification Algorithm

Commercialization Strategy for Nutrition Innovation

Developing a Predictive Tool for Better Partnerships

Analyze the Market of Hydroponic Equipment Distribution

Balancing Vehicle Pool Network

Building Supply Chain Resilience Through Transparency, Diversification, and Risk Management

Consumer Behavior and Demand Analysis

Developing an Optimal Solution Tool for Decision-Making

Country Intelligence Web Mining

Drone Infrastructure Audits

Controllable Sources of Emissions

Increasing Recreational and Wellness Use

Inventory Management Efficiency

Defining & Launching a Custom Manufacturing Cloud Platform

Net Cost of Prescription Analysis

New Medical Technology Marketing Strategy

Operations and Supply Chain Excellence Index

Repeatable Supplier Pick Model

Strategic Marketing Plan

Understanding Behavioral Factors Behind Space Usage

Campaigning in School Nostalgia

PO Lifecycle Monitoring and Predictive Risk Scoring

Comprehensive eCommerce Strategy

Rural Development Website Analytics

Vehicle Supply Chain Efficiency

Consolidation of Client Records

Consumer Product Marketing Strategy

Developing a Supportive Marketing Strategy for Growth

Developing a Supportive Marketing Strategy for Growth

Supply Chain Resilience Strategy

Developing an Innovative Card Game App

Driving Occupancy & Revenue During the Non-Peak Season

Analyzing Unstructured Customer Feedback to Improve Business Insights

Early Talent & Intern Relocation Guide Development

Enhancing Data Collection

Growing Business-to-Consumer Segment

Human Capital Consulting

Human Capital Consulting Project Sample

Increasing Exclusive Discounts Usage of Partnership Organizations

Increasing Ticket Sales and Attendance Through Marketing

Live Show Attendance Motivators

Marketing Strategy to Effectively Engage the Purdue University Campus

Purdue FP&A Case Study

Revamping a Historic Estate to a High-End Venue

STEM Education Bus

Strategic Growth Through Agricultural Equipment Upgrades

Strategic Marketing Launch

Strategic Marketing Plan for Memory and Communication Care Platform

ECON 251 Case Competition

Electric Power Marketing & Brand Awareness

Integrated Business Engineering and Industrial Design Hackathon

Enhance Future Spend and Pricing Capabilities

Enhancing Mobile Key Adoption in the Hospitality Industry

Evaluating Custom Technology Platforms for Small & Mid-sized Manufacturers

Evaluating a Commercial Loan Request for Strategic Expansion

Identifying Key Traits for High-Performing Sales Talent

IBE + ID Design Thinking Hackathon

NetSuite Consulting Project

Predictive Freight Modeling

Macro Trend Predictions for Consumer Electronics Company for Purdue University

Purdue Student Labs: Supplier Forecasting Techniques MSBAIM

Backlog Management Process Reengineering

Exploring Embedded AI & Humanoids in Manufacturing Operations

Predictive Analysis to Associate Damage and Tolls to a Specific Driver and Product

Forecasting Energy Market Behavior

NetSuite Consulting Project 