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Master of Science in Marketing

Purdue's STEM-designated MS Marketing (MSM) program provides the breadth and depth of knowledge and skills needed to succeed in a field that is both an art and a science. Students may complete the program in 10 or 18 months. You will develop your technical expertise and take elective courses that dive into focused topics, allowing you to tailor the curriculum to careers in marketing analytics, digital marketing, social media marketing, pricing strategies, and product development. 

You’ll apply classroom learning to case studies, market simulations and consulting projects. Additionally, you may elect to work closely with faculty and industry leaders in immersion courses or competitive consulting projects to provide real-world solutions to corporate problems. 

You will also be able to enhance your resume with corporate networking events, the Digital Marketing Lab and Daniels School of Business marketing and communication paid internships, and professional development paid opportunities including AWS Certification, Salesforce Certification, Tableau Data Visualization Certification and more.

33 Credit Hours

Full-Time 10 or 18 months

Main Campus, West Lafayette


MS Marketing
North America, QS, 2022
Average Salary
Class of 2022
Employment Rate
Within 6 months of graduation

Ayushi Sheth (MSM ’22) shares her experience in the Master’s in Marketing program at the Daniels School, including experiential learning opportunities, alumni networking, and securing an internship.

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Choosing the right school is a big decision, one that’s difficult to make on your own. Speaking to students who’ve been through the process can make a huge difference. With the chat feature on this website, you can select and connect with current students who’ve been in your shoes and found a similar path. You’ll get an insider’s view, find common ground, and hear real stories about your future school. Learn what it takes to succeed, what the professors are like, and what the social scene offers — anything and everything you’re wondering about the Daniels School of Business!

If you would like to receive more information about the MS Marketing program at Purdue, please fill out the form and a Program Specialist will be in touch.


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