Location: Athens, Greece
Eligibility: The program is open to undergraduate students with a minimum 2.5 GPA. Please check with your academic advisor to ensure you have met any necessary prerequisites for the course.
Course Credits: STRT 352 Strategic Management & DSB 390 Cultural Competency (6 credits)
Estimated Cost: $7800-8200 (airfare and personal spending not included)
Housing: Students will stay in residence/extended stay or apartment style housing
Language Requirements: None
Host: Daniels School of Business
Contact: businessstudyabroad@purdue.edu for more information
Daniels School students may apply for school-specific scholarships in addition to the Purdue Global Leaps Scholarship. Explore Financial Planning and Scholarships for more information.
This course focuses on understanding competitive forces and how organizations build sustainable competitive advantages through business- and corporate-level strategies, with a particular emphasis on the European and Mediterranean business landscape in comparison to the U.S.. While studying in Athens, students will explore how strategy adapts across borders and industries. The course integrates prior knowledge from functional business areas and introduces new analytical tools to assess and shape strategic decisions. Through the lens of Greece’s dynamic economy and evolving market structures, students will critically evaluate how organizations navigate competition, innovation, and long-term positioning in a global context.
The DSB 390 cultural competency course is taught by a local professor and will allow students to be fully immersed in a business course with a specific focus on the host city.
Both courses are supplemented with cultural activities, excursions, and company visits.
