Marketing Analytics Certificate

The Marketing Analytics Certificate is designed to help you learn how to make data-driven decisions. With a heavy focus on understanding practical solutions for marketing applications and a required consulting project, you will be able to execute well-informed decisions. Industry recruiters seek candidates who've mastered data-driven techniques and can leverage both quantitative and qualitative data.

Eligibility

The Marketing Analytics Certificate is for students currently enrolled in Purdue University’s MS Marketing program, or any other Daniels School of Business master's program, who wish to enhance their understanding of how to use data to make strategic marketing decisions for their employers. Students must complete the necessary requirements, including experiential learning opportunities, in order to be a qualified candidate to pursue the certificate.

Required Courses

Must choose at least two:

MGMT 52100 Analytics for Marketing Managers (2 Credits)
MGMT 53900 Analytics for Social Media Marketing (2 Credits)
MGMT 63800 Pricing Strategy & Analysis (2 Credits)
MGMT 52900 Marketing Consulting Projects (3 Credits)

Elective Courses

MGMT 52500 Marketing Analytics (2 Credits)
MGMT 52300 Digital Marketing Strategy (2 Credits)
MGMT 52610 Data and AI-Driven Marketing (2 Credits)

How to Apply

To earn the Marketing Analytics Certificate, follow the steps below to add the certificate to your transcript:

Login to the Purdue Office of the Vice Provost for Graduate Students and Post Doctoral Scholars Application. You can use the same account as your master's program application.
Select a Campus: Purdue West Lafayette (PWL)
Select 'Proposed Graduate Major': Marketing
Select ‘Degree Objective’: Marketing Analytics Graduate Certificate
Select ‘Course Delivery Method’: Residential
Select 'Entry Term and Year’: Summer

Tuition Rates

Cost per credit hour:

Indiana Residents: $685
Out-of-State Students: $950
International Students: $1,367

Questions?

If you’re a current Daniels School of Business master’s student interested in learning more about the Marketing Analytics Certificate, please contact MS Marketing Program Manager Melvin Bracy at mbracy@purdue.edu.

Contact a program specialist for advice on submitting a competitive application:

If would like to receive more information about the Marketing Analytics Certificate and/or the MS Marketing program at Purdue, please fill out the form and a program specialist will be in touch.

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We also have availability to meet with you virtually to discuss how your goals align with our curriculum, community, student experiences and outcomes to determine if Purdue is the right fit for you!

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