The MS Marketing program offers two variations to choose from, a traditional 18-month and accelerated 10-month route. A description of each route's curriculum can be found below:
MS Marketing Required Courses
| Summer |
|---|
| Marketing Management |
| Analytics and Marketing for Managers |
| Marketing Analytics |
| Fall Semester, Module 1 |
|---|
| Digital Marketing Strategy |
| Marketing Research |
| Business Marketing (Marketing Knowledge elective)** |
| Brand Management (Marketing Knowledge elective)** |
| Fall Semester, Module 2 |
|---|
| Analytics for Social Media Marketing (Analytical elective)* |
| New Product Development (Marketing Knowledge elective)** |
| Data-Driven Marketing (Analytical elective)* |
| Free elective |
| Spring Semester, Module 3 |
|---|
| Marketing Consulting projects |
| Persuasive Communication |
| Pricing Strategy and Analysis |
| Customer Analytics (Analytical elective)* |
| Consumer Behavior and Marketing (Marketing Knowledge elective)** |
| Digital Marketing Applications (Analytical elective)* |
| Spring Semester, Module 4 |
|---|
| Marketing Consulting projects (cont.) |
| Persuasive Communication (cont.) |
| Digital Marketing Applications (cont.) |
| Data- Driven Marketing |
*Marketing Approved Analytical Electives
| Course Title |
|---|
| Analytics for Social Media Marketing |
| Data-Driven Marketing |
| Customer Analytics |
| Digital Marketing Applications |
**Marketing Approved Marketing Knowledge Elective Courses
| Course Title |
|---|
| Business Marketing |
| Brand Management |
| New Product Development |
| Consumer Behavior and Marketing |
Popular General Business Electives
| Course Title |
|---|
| Predictive Analytics |
| Cloud Marketing & Machine Learning for Marketing |
| Designing Social Network and Engagements |
| Project Management |
| Financial Management |
| Python Programming |
| Developing a Global Business Strategy |
| Advanced Business Analytics |
| Data Mining |
33 credit hours are required for graduation.
The MS Marketing program is a STEM certified program. For details regarding the associated STEM OPT extension, please visit the USCIS website.
For a searchable directory of courses visit Purdue's online Course Catalog.
Students enrolled in the traditional 18-month program will have a reduced pace in course load from the one-year MS Marketing program, and will also complete the following classes during the second fall semester:
| 2nd Fall Semester, Module 1 |
|---|
| Brand Management |
| Digital Marketing Strategy |
| Business Marketing |
| Marketing Research |
| 2nd Fall Semester, Module 2 |
|---|
| New Product Development |
| Analytics for Social Media Marketing |
33 credit hours are required for graduation.
Students can take up to 8 credits in free elective courses.