MS Marketing
(Among schools in US)
QS World, 2021
Do you wish to thrive in one of the business world's fastest-growing and most innovative fields?
Purdue's Master of Science in Marketing (MSM) program and faculty appreciate that marketing is both an art and a science. We'll prepare you for a career in marketing consulting, marketing research/analytics, UX/UI design, business development and more.
The MSM program will give you experience in using theoretical concepts to solve marketing problems through consulting projects, case studies, and marketing simulations. Electives and small group immersion courses allow you to tailor your curriculum to your career plans.
Take the Next Giant Leap
Learn more about our MS in Marketing program using the menu options. When you’re ready to move forward, we’re here to answer your questions, meet with you, and help jumpstart your application.
Specialized Marketing Education
Purdue’s MS Marketing program provides students with the knowledge and skills needed for a career in marketing. Our curriculum includes learning application tools that are essential for marketing. For analytics-focused marketers, we offer courses that teach advanced tools such as R and Python for marketers.
Tailored Curriculum
Various elective courses, consulting projects, and small group immersion courses provide students many opportunities to tailor the program to their career plans.
Consulting Projects
“Learning-by-doing” activities such as consulting projects allow students to apply concepts that they are learning in the classroom to real-world problems. Active-learning projects supervised by Purdue faculty members help students turn expertise into experience and classroom knowledge into career success.
Immersion Courses
Elective courses provide in-depth knowledge around a focused topic. Immersion courses allow a small group of students to work closely with a Krannert faculty member and an industry expert to solve a current marketing problem.
Marketing Forums
Opportunities to network with Krannert alumni and meet various business leaders and entrepreneurs.