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A Winning Culture

Leadership lessons from Coach Lou Holtz

One of the hallmarks of the Larsen Leaders Academy is our mentor program, where upper-class Larsen students mentor our first-year students. Most good leaders can point to mentors in their life who have made a difference. One of my mentors over the years was my former football coach at Notre Dame, Coach Lou Holtz. He led our 1988 team to a 12-0 record and a national championship. 

Coach Holtz passed away on March 4, 2026, at the age of 89. Before his passing, I was blessed with an opportunity to talk with him one-on-one and was able to ask him about leadership and establishing a winning culture. 

Coach Holtz preached three rules as a foundation of a winning culture: trust, love and commitment. Think of these three rules as a litmus test of sorts for how to ensure a winning culture. For anyone in your organization, ask:

  1. Can I trust you to do the right thing?
  2. Do you care about the other people on our team or in our organization, and
  3. Are you committed to excellence?

If you answer yes to all three questions, that is a person you can win with. If you answer no to any question, you know which area(s) to work on. 

As a leader the same rules apply — we only need to look in the mirror. Do I do what’s right — can I be depended upon? Do I show others that I care about them? Am I committed to excellence, not settling for ordinary, and to becoming the best I am capable of becoming?

A leader who can answer yes to these three questions will have credibility and influence, and others will follow. When 100% or your organization can follow these rules, you will have a winning culture.

Thank you, Coach Holtz, for your lasting impact.

Brad Alge
Managing Director
Larsen Leaders Academy

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Key Lessons

Here’s a way to enhance your credibility as a leader. People will follow you if they can answer “YES” to each of the following three questions about you:

  • Can I trust you to do the right thing and can I count on you? (The TRUST rule)
  • Do you care about me? (The LOVE rule)
  • Are you committed to excellence? (The COMMITMENT rule)